{"id":3906,"date":"2024-07-01T17:00:38","date_gmt":"2024-07-01T15:00:38","guid":{"rendered":"https:\/\/www.technisens.com\/qualitative-research-methods-and-applications-for-enlightening-operational-research-results\/"},"modified":"2026-03-27T12:36:43","modified_gmt":"2026-03-27T11:36:43","slug":"qualitative-research-methods-and-applications-for-enlightening-operational-research-results","status":"publish","type":"page","link":"https:\/\/www.technisens.com\/en\/qualitative-research-methods-and-applications-for-enlightening-operational-research-results\/","title":{"rendered":"Qualitative research: methods and applications for enlightening &amp; operational research results"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; next_background_color=&#8221;#ffffff&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;80deg&#8221; background_color_gradient_stops=&#8221;#86b49d 60%|#468d8b 100%&#8221; background_image=&#8221;https:\/\/www.technisens.com\/wp-content\/uploads\/2022\/06\/Background-header.svg&#8221; background_size=&#8221;contain&#8221; background_position=&#8221;top_right&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;0px||30px||false|false&#8221; custom_padding_tablet=&#8221;150px||30px||false|false&#8221; custom_padding_phone=&#8221;15px||6px||false|false&#8221; bottom_divider_style=&#8221;wave&#8221; bottom_divider_flip=&#8221;vertical&#8221; bottom_divider_arrangement=&#8221;above_content&#8221; background_last_edited=&#8221;on|phone&#8221; background_enable_image_phone=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; background__hover_enabled=&#8221;off|desktop&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; use_custom_gutter=&#8221;on&#8221; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;85%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;1500px&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;margin:auto;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; link_font=&#8221;|||||||rgba(255,255,255,0.69)|&#8221; link_text_color=&#8221;#156573&#8243; custom_margin=&#8221;||24px||false|false&#8221; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; link_text_color__hover_enabled=&#8221;on|hover&#8221; link_text_color__hover=&#8221;#FFFFFF&#8221;]<\/p>\n<nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Techni&#039;sens<\/span><\/p><\/nav>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;||4px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Techni&#8217;Sens&#8217; solutions<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;40px&#8221; text_line_height=&#8221;1.2em&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;43px&#8221; custom_margin=&#8221;26px||18px||false|false&#8221; text_font_size_tablet=&#8221;40px&#8221; text_font_size_phone=&#8221;24px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;43px&#8221; header_font_size_phone=&#8221;35px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Qualitative research: methods and applications for enlightening &amp; operational research results<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Qualitative research<\/strong> is an essential pillar of <strong>market research<\/strong>. Their ability to reveal consumer behaviors and attitudes provides companies with a deep and nuanced understanding, essential for fine-tuning their strategies to best meet market expectations. By focusing on the &#8220;why&#8221; behind customer actions and preferences, qualitative approaches reveal valuable insights.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;contain&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.technisens.com\/wp-content\/uploads\/2022\/06\/Chat-chien-technisens.png&#8221; title_text=&#8221;Cat-dog-technisens&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;58%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;20px||||false|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_slide=&#8221;5%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">Unlike <strong>quantitative studies<\/strong>, which quantify behavior through statistics, qualitative studies examine <strong>behavioral data<\/strong> in a more exploratory way. They seek to understand the underlying context, emotions and motivations, offering a wealth of information that quantitative methods alone cannot capture.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.technisens.com\/wp-content\/uploads\/2025\/11\/Quali-1-3.jpg&#8221; alt=&#8221;Marketing summary comparing several products, with two hands pointing at different elements of the chart.&#8221; title_text=&#8221;Marketing comparison of products in a visual summary&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; custom_padding=&#8221;|0px||||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_intensity_slide=&#8221;10%&#8221; border_radii=&#8221;on|15px|15px|15px|15px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto||||||||&#8221; text_text_color=&#8221;#192346&#8243; text_font_size=&#8221;24px&#8221; text_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;0px||15px||false|false&#8221; custom_padding=&#8221;0px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong>Understanding qualitative research<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#192346&#8243; link_text_color=&#8221;#000000&#8243; ul_text_color=&#8221;#000000&#8243; ol_text_color=&#8221;#000000&#8243; quote_text_color=&#8221;#000000&#8243; custom_margin=&#8221;||15px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The principle behind qualitative research is its central <strong>role<\/strong> in analyzing consumer behavior, attitudes and perceptions. This method delves deep into people&#8217;s lived experiences, offering an intimate and detailed perspective on what really motivates their choices and preferences.<\/p>\n<p>The <strong>advantages of<\/strong> this approach lie in its <strong>depth of<\/strong> analysis. Able to highlight subtle nuances in consumer motivations and preferences, it sheds light on aspects that are difficult to detect in quantitative research. This wealth of information fosters a more complete and nuanced understanding, essential for developing effective marketing strategies.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; prev_background_color=&#8221;#ffffff&#8221; next_background_color=&#8221;#ffffff&#8221; module_id=&#8221;assets&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_image=&#8221;off&#8221; custom_padding=&#8221;150px||150px||true|false&#8221; custom_padding_tablet=&#8221;150px||150px||true|false&#8221; custom_padding_phone=&#8221;54px||54px||true|false&#8221; top_divider_style=&#8221;curve&#8221; top_divider_height_tablet=&#8221;&#8221; top_divider_height_phone=&#8221;40px&#8221; top_divider_height_last_edited=&#8221;on|phone&#8221; bottom_divider_style=&#8221;curve&#8221; bottom_divider_flip=&#8221;vertical&#8221; bottom_divider_height_tablet=&#8221;&#8221; bottom_divider_height_phone=&#8221;23px&#8221; bottom_divider_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; use_custom_gutter=&#8221;on&#8221; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;margin:auto;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto||||||||&#8221; text_text_color=&#8221;#192346&#8243; text_font_size=&#8221;30px&#8221; text_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;3px||33px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Our overall approach<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\">All our approaches come together and interact, forming a multitude of possibilities, in combination with each other. Whether your need is to understand consumer expectations, to test the potential of a new product, or to screen innovations, we can help you with specific approaches.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI4OSJ9fQ==@&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;LEARN MORE&#8221; button_alignment=&#8221;left&#8221; button_alignment_phone=&#8221;center&#8221; button_alignment_last_edited=&#8221;off|desktop&#8221; _builder_version=&#8221;4.27.4&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_use_color_gradient=&#8221;on&#8221; button_bg_color_gradient_direction=&#8221;145deg&#8221; button_bg_color_gradient_stops=&#8221;#418a89 0%|#156573 100%&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;20px&#8221; 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icon_color=&#8221;#8FB99F&#8221; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;24px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_accordion_item title=&#8221;Exploration and idea generation&#8221; open=&#8221;on&#8221; open_toggle_background_color=&#8221;rgba(143,185,159,0.1)&#8221; closed_toggle_background_color=&#8221;rgba(143,185,159,0.3)&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||10px||false|false&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; border_width_all=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>Understanding uses and attitudes<\/li>\n<li>Identify needs gaps, insights, ideas, etc.<\/li>\n<\/ul>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Concept validation&#8221; open_toggle_background_color=&#8221;rgba(143,185,159,0.1)&#8221; closed_toggle_background_color=&#8221;rgba(143,185,159,0.3)&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||10px||false|false&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; border_width_all=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221;]<\/p>\n<ul>\n<li>Screener of ideas, claims, concepts<\/li>\n<li>Validate the sustainability of the concepts<\/li>\n<\/ul>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Product development&#8221; open_toggle_background_color=&#8221;rgba(143,185,159,0.1)&#8221; closed_toggle_background_color=&#8221;rgba(143,185,159,0.3)&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||10px||false|false&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; border_width_all=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221;]<\/p>\n<ul>\n<li>Validate and optimize elements of the marketing mix (product, price, pack, etc.).<\/li>\n<li>Testing formulas<\/li>\n<\/ul>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Launch&#8221; open_toggle_background_color=&#8221;rgba(143,185,159,0.1)&#8221; closed_toggle_background_color=&#8221;rgba(143,185,159,0.3)&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||10px||false|false&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; border_width_all=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221;]<\/p>\n<ul>\n<li>Helping you launch your product on the relevant market<\/li>\n<\/ul>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Product renovation&#8221; open_toggle_background_color=&#8221;rgba(143,185,159,0.1)&#8221; closed_toggle_background_color=&#8221;rgba(143,185,159,0.3)&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||10px||false|false&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; border_width_all=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221;]<\/p>\n<ul>\n<li>Validate renovations<\/li>\n<li>Perceived difference? 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DrW3kBrYR9yGS7Eez7mAIqBhhLjEFGYgo95A7iJCgAbwwi3Y4o6eaFvcGGzh79ghe4ty5Glbf8wnj0L\/skD1ETNMu5rYsljemRHOEkVE7xMwI40pegEuF7JEgEFYbY4owZxSAF\/YG8WAD0ZYURRT6yuOoKMWIxGPxbLkA2qN4czzdEZD1gFfj+WKJgXAb0fOIOH++WO6OgMORwqEWIC5VCMR7CEexZoviMtTzOf7LxaHpGAcQdAEnKzE1ADi8yeKziFm9ai+S4siEJlPlJrhxcTTaGT9nYIGOhzQsxLgoL9ljPXiBFJcjZbo1GOGQQiOuD\/qzbYx\/xRy2FpGogL6SQs4GVqAClRJG6Uy0L7aF3AS2Phgl\/bBmhKkMtiIwVMCZADUVqM5EkSrrqmMJaXTUOOblqRmFLm47w+4WxpIENkkc0M7EHjhZqwY\/2tvuUvAeTWP0kGmNB3IqNEsjJtjdi6bIGUZhF6sm\/l7KwpATiZxouhtriVuMIbiPsQ3J0tZwf7IdY\/+RC\/30JiLG7iMX1WNtDAgUOFzaBPOpNF4q5fJmdzjcQOapioZYbMtD21CnKYifKY\/PYYBXSLmCGqA3G\/LwLM024mw51Wevkjii8VE\/lefRWo6OMIobyNL1Y\/EsHMGU9erzWmE76YdwtIScnJ6aMBZhK+pEcbeQZ3mVsUzUdhpAgYB0tCLVzLiH8yBqi5uDaTyzEvFi3iXofr6+sEoyE8ZCb7yz0wVj2tlkp8e7hVoKcAUftAnpsPAx1PnEu\/09ba4LlXQB4LGmOA9jynBZKSVDHZtZ\/EZhjyvNaHZ2PD2TsDCCNXaHGKzPIyaMnK8T5GiRVsY0JAkzFqekDPZ3NsZDTT7mCsaF\/1VwQiQmAgYOw2T6AZlmFbOB+4BgE7KJDzcMXig5AQ7hCg5uMMvVaEQOC\/NUY8lxnrKs4KC6R95iZ3dG\/LKTUD2N+Z6oaN00AsgUk2ZG\/WgzwukeQjWWNwfDaA1mC5OJuZFnZOgna11sCzikkwg8sKjZjhE1yWKy0ZSGA7jU6T7NLRwHuxt0uN9AN0KIeyTpwWQ8gvqogRZ3R5tDythTJjZPcWkQt5KmqC+kWFZcW8nzjW4MrVBTLfQSrKIqJ7sbw0G8DWI0LnEbjsOou1PPuKNBjIODFBxsuKRiLiZNsgtmNGujMNZ1IuVuBmfBKaSuO9NiYVeYY2Fe+hem2z7+f0SZ80RBbkGSRxRpdX8rjCXen64kTuDyeX\/a3IyjGRS7MO32B7u0mRWzjaqEIt2oFuLJNOr20WMx3h6fhayxxZYjSLBPWojuSyHtYGyzzmiT4gQezxOyv6sUFA8bHraiMTVUor1BL7k5SjJrdPTi2y1p4TDM6QGDcUi2UVIG9YJ60E92NFiBftiy1jscbskDg8DpUQWxMfRWWzJmg6k7fazHYHMA7wHFxVOK5n3YpV3IEE7b024oJAJiKb2GEMivJslYSXDaYlAtSckWkBHEPJKeRV1NO5c0IumPS7xmi4+di5qBMraErSn5bCe7HsAo6azpNgH5TXVRQKlefVcszyOg5pA+iWO1U+kkLyec392EosG3kpYZxkaKZiofhygzlJUoVLOLYIplyL1EqWm2kdXhxJVAtlm\/XSGDdU4lGVTSu1PcAZflnHbmq5aijQhtOgsQmMFIYzifeHdzE3lJGO+A4goe4JhADhOmoELgc6IQ722RxfPWj0VEFSEw6eenoc+oubsz2qAoEhBSwNlApthu3RHSjhKqvbdVHU97sD66eIYHORMDvbQbR+ZGPB7uzqIyzZeQy5rB9qoeQRhOtdO0bZ3eNevr5ukAgKzz1k9Xj5jFjNi+RXCAIgz4ztTcCqPdnQCGCuHFAvuvNk4EqLHCBqS62Nm2duGOprq22NOyX5qQl8K95m1ieRUeGIvGAREGkSmpdK\/34EzQ4SzMF+LlF7mWBBzD3B6stju4FOy7AYEhMU+ZS6VAdFGPAmlO310jjKFfiSrY1aq6cS8iKeT6BJX0FesCXAfcNNPL7S1qLOUak61IbyjJdkQdsCSYJC0xuI8Jox+JsRaJraJuZFuVTsbDV0E5ISrQYz2jtcEUcFPYWa\/ZsJ+aU6903CquoqkZeVXc7qi30qQ57aVjItqCyMzRFmSGwwZcZK5qDHApOPUTb1pQXrmOoArP7k4H4Ef2B\/Fk2N1nHV3BCUtVWSXBrTfcRfCsR5twBXLDYyqMxQNn1LQ8bvOjYRcR37Z6oDhhpHpgB8cTGApAGAkvLMDCIK5EwwgBIlSuaI3BLoUbjS6dgbA6ydrqG09ybSgM7b+0OwNUTDxWKaVhj\/oTOiOA70iDtDWAGYpZkrWB791Rg30VOp8+DAA2N\/ToKWhDrrsyFTyGLqoviSoARO24r3AqFVwF4X4LjoRVDanDBIW7d9STu1r1aGOgmMMwMZBE5RtwZ5mRpL2xbnAFUDIMY9fL7roybei7qWcvdcDQGO9FetcbD\/trvEKI06Cs1VQRjVzf2gAHv+m+g\/MmHonHu3A6LKw+CUvVrQMBw\/qgvxVBycE69isD4WnS3+4PQE1Zp1HBFfdqE7yJ9RquDMqu6RPX\/FImguURNMK4L3EEHK+qM9Otk21E\/GJBGAwo5G0TmF5ytdMXhVxVdbh9RqMeErzDKtQdoy5rdolKhbozc3MLGlQNT0bscoZ1cVFBCv2U7OS8pEHV8FQ8mcYky2lFNT6tB+dMR81DDCjk02NylHfj3ItSoZ6B\/SI9a+MkpSuq8Zl9eB24R8h4JJblkVxVdTC7\/H4ITQ5sH81qqrmcbYv2iCJumtwl5yFVZ2sHWwzaL6VSoSoR7yvQwfzOdNn5WNXdpied2FX7GnpePodQnarZ8K6SJgR7xXlI1XkV56a8D7syX1ddarlT2FUJrJocaEh3a9qdbJOSYDWWxdUHUKrjiRSb3MMti2sO4lTXNXK6DmxyygckdLx2HqO61XcGWKX6AAW6XIdC11RzI4aDORPp9MGyuD5fV12aM7iHEDHWGYyNLjfk66qLu43shnpNDIsBEhx53ChuvBBePeKhhoFM5KFG4oHiAbmq6nBSYazuRDxYPDCtqEZf1fkluIeKB2U11RwQi0yrljIgHikefAG0eiBMW9rJK2uPFg85D6k6twhvwRuIq8VDE1g1tamaO2RfKx42j1Hd1jcOvpv3cPHwgzjV9dSeHjsTIAT7iPOxqvvpzcFw6FE9xu2CfGRWVe13oTdEpVDU41F5hOrzQ2QjOnexKR6d1VTz3aTbTZg2ElWPSWDV9MM8Wdp075XisUlFtT0r4hNXjIS9fJyGVUsH\/rePKIZfwINOiceLxx9AqY7PVvYeJOHvp6R8wjxK9evSyCa7oBg2KO4QT5zHqG4bCDDGKgaNkW6XT8rVVY+eyoDQJHA3Io5lVdXej2kfxF6+KG7SoGqIMjdi6VD0+AGU6rhJC7QajXei2XQf+Xx5cx6h+mypJUqQ1OuWeZTqtw3716+zPVNgK9UV1fgcrmsPAis+k6+rLkNGed0+xW7ospOvqy4j2hnh+DnTMk4qqm0Sc1hH0sElkXhuVlXt003KsjTgiCuDmN09HHN8HlJ1nk3VQo2r8FtSIPOcVlWHPbXwZXCohJo8j95nmXELWDg7NmBREecYeQIZXXqFrir2YxVAM5dZzP0uKe4ZxArrqXwIkQXVHwGUPpBPujyvr9JJqoUmTBmGH813b6vYHfv\/88liOD87wsa1szMe1elwSBPEGD821wr2z812u4iUsx4v4Nyw7oI596YROQtEUPleL8z3UmEVeYt8lxflu7hTrDGcnsRtZQ4dDLHPR\/27oukYTS\/ONzX12x7qTZPn4E7z\/EatXWIIR3N+axVbCLEuRrj+zDXDycdiguxvDuclke8UF6OkdpjCZ6R8mYTv0+kViuRgiadwTzpBzoIzHQE2xCzcvjdryNSGbRHm+XIJB4hwpjukMAKzfUWSM8TurBaRibxSJ\/kqEUQ\/mNDIWNVXSUqmIozEtjue1KNNrF4WH8CWXj3XwSdveqDHa7Ie5fFsNt65AJXXHuxzIUKvyzplLQOKMiYIDBFqYHKvP9gnxOYz3+UNJC0yMcwwhi7C43SxE5B9vVEq3Yb+qlgc9gvZsea\/W8I1oKteFQ7\/PyRxfZzhQiwAMmBvzqEqWTLsLTLqpq\/V+bAvyBkn1eyVsxC3yj1mOtgZj2dItpGzeoccjLahVnRLMwyUL8ZyvT1BB+wws4Z3JQ0hbCxDvzdB2+xesob3pQ28dWUN708aaN\/I0B9I0Dl+qvSOGbGB9l+VgzhtgkzfhrpqTDDvlDFBLIfPSlyTc3Ve735d7iaZWIgh75TeLXGexaIkNriJW3U8CUm66kh3N27XoeDaLX1QL2lAY+SW8\/MSq5dryhzl5yTu1wfxvI\/8sIxYbiRUM0YaiADgP4KewXgTgRC40qSAvg\/o5njUmvSxZWsSv6DZhMpBP3rcG62ijRv6XobDboAp\/KJE9guKuD0Y9sFWZUC3cJS2\/FhOuTw4vGi6h8s\/ooshfokIjbCKaGTx1nGzn6HozeQV8Suk\/8pb6ITpRyUyfDETSfMmX5C48GfPAbbwbIjuoom7\/2z4cLATIayAjn4i37PRRQX\/2aI+KVFJWnLG8CnZj7BhjbiO8wsWDEEKHvh0LtGoYjf4WPkb8oJKV067QvF+U3Z13uaLUvwW6B\/Yu+ocBLW1ZpTgZkeYKvYNVHl2n5Dit9k3Dg8kgj8mEZroBsrAzEA46YC1+t2kLWPHySaNFYCWn9fDzNKtvybF76k9QfO2Ah2cQb9aWN36HNeL4velSvrQjMSXpfw8bvi34O367sgN9et7sdiTf5DiNzfnGr6QW8Fge7w77Ac72ExMvlcmPf1DGVNAocKLMoTJ1exgoeMmLOIfqSYwxyF71vAl1YAUBgKqmvhjVVWxNupfZnHAq3Cq5JT4k+SCBqtLqYSvJHV2OH8KDdbumLqvIJM0iK3j4PTPkn5Rv60FtCK+pgVEC5Wmyr4i5Z+DDNiHXk6D3QnZsnZT5JpM2i\/J81IA8XXFrg6zYJA0qZr4i4xArCncD4FvyPRyVdxniL+UZ6L9cDrY2oIFf9gQ3wT\/AZn+KjRhgv5\/lVlkTnFi8W5DfkvujWGi9h5m721PcR7DFP8a2oKMUet+POS3Ff\/eFCs63U\/5\/5s5NC+vg4RUjJDxb1WTnnGuqSz+jW4iR6QfBdv0gvHfqRa96j6v7bL4t3NYtZkD\/R1Jqk7hGsXV5QgTgPeBz8REcX\/679RTPAoPH0TDTcS2f6+DkjpEGUOt5L+njlpyHrZxqN5+m1KlCPRI+G8w5Hcl2U4dsSEv\/ZsM8R84eXbg6vTtUnyPNoADH9ceFv+R1pk8Jm1qsAxolPh+hrPhbID5TxkGzOm97VtS\/EOG56cR9OGY\/58zLJ5XuH9Uo5ORa8tYFv8ltQw8jHT4e6T8QaYcwMHSRlucFBQfMMR\/ne+OC8T3SflPEq0c8Nmj3Z0qDmSQu3iNIf6bhA3DMqx5c\/rvGW8WFBy7ANOPYQfyfyRu9AI3yu+Q4n9mj5IA01TrN6X4X3KY5T85WPo2YnwkzBVrRCFh7XWGeKGxG59\/6fIio4d1w\/VE70wdId0upbdfZYgf53dGOICm1YzFy6R8sUFv+\/S2XQQQcEVQenA6xuwR6wMGsZ8wznJGtYF+fYwuXmqIl2gcm1csXmzInzSGUJwktlhGJ9XD07rWiEa7yjReYcifAn9alNReiTZjiES+bB6NyCIWP5Dyp+fRZhxDz3dQi7EE8l5cicACkm2FRj8hXm5EOxtRv0LsftTAkNzHj7DocXQXhbXnMLNXGjh0bDei\/kC9XvI9A1JSbAf7sLp+QCYDzRSvzqEt9V3iIjRDIStqpXFJjzNq8tni96V4rW63IN6ob4IgmTHMHwuH0KSPsAm7LNDZOK+HFEfwNAgvorPM0y8bMM0ZdKQ86A\/aYB9zxNhvZFw4haPmtRRPhr3mFEed8PbhoOTPGGwuui+2MinenGT0LSwzCbLGhxq0vMWIBzuTIQ7EydW51x1FQ3rorXo6zmiyO0vDnZcY4m26gU4Ms8EElvF2Y2NMbgUHm5Tyz2qc8mwp+h0aTWebFPlOjfTJulPsu\/Q4NcwPPoL8xvcQBdN7drVu3w\/rIUSCfu82BvE69wyg02fI+ID9OU0TiRxE1NBTQr5HI8GoSnBCc9+rcYrRFP0+jSZGU+T7NZIZTbEf0Fi1wyl0TEqXnaU+iBvNfjT2ht39DWim+C6ialLSnQmv+scM8fPG9myH84vfN7D5kdH6SAeKfzDER4xuD8rE9wP17kY0hMjvM9pzBHGrieTWBFWMJndIx+tj+poF90pwFRRiFpSQcuI0FjaxMWfRI\/YMmkGGyL+qhxNANe0d4PyAizLggtwjClsaxK56TNUX1LiVC5kNLnloYghtKYUGL8kbK0CjsUvKhflEuIWb4F4HgpwOoM7\/CD7nG2207IPUGXbT2Y2glXcj8C7CKNH+Vh1Ewz6GgMvexLCnhHHPeGdjEFX1m2aUzcTjhV7+8Wb64D9h3vnbwpJ14X6i2HYCp1y3ccsk6AaYfwcCsKQbf9z6VnC7GvDvanTABq6onGbN9p2wQxfIuLU7jbs6bijMjZD5Q0w5mYKe9AtwdT7XuUKzXlR3WiM1L2wt8JzdYTt5ooCFyPIrK6KI64bscYeeLdGuim1GLORnvjg3lKJnFCiLrWAo4gwmqir3QhMpb6NquGufezgk+vQeCH\/TwOJCIZO3MCAa3GI2LbtDr0YAoXXZpv0Il63qA079XabgVz5QSiLTsSsQqbrwNMwwNK0arraDEF3oA9MAF9xmc5VvMAtB2LLW0GaGrTy+qAabd4RgwWdWROi3mpYZ2gAl\/w4HLsmpom8m0310\/t5awW04KEidUdrdNdUy6RmScPL7qRLUgmnp935EYNMPj6ifWcnkRR\/Ka3EUGNkJ7LptqW7F0F1dZb0snT8IAkrsFeMpBQhQB1zcKgAsz7CyMDuAemr554g5qNpEo\/Qs8s8M0IPZfxl0btBjmkVFPRb3GrIU89A4iTEOrdC2UB3OoEvQtoMxjjganvbswPId\/sRGWB4tiNRfnhhWQC8zFE6YbTPtU6yFDVKx0omA5bewilWsnSTUonc6rDFyaZUu+ZcDRh8K1h2+5V9Zc+m7MkCH\/VZAmCMOeStEaXYugIR910lrZNJYweInjQYsIsZxCA7CxNFaBhQJ3E+QDtlPNBKyUBYeixVphDCqOjZ8IiyM4hAgFAjUNnaHsE2W8VvhCQa8+3C8UI\/2sG2URAHxRtTcRbA0Ra2oKI1UnEqUcDVKT7\/dEPICTxv9JAfXHcK9i3dgIedRNGdY5LsM2HLGjCi6fsX22ZhEq5lVpNOEFwwBGU23U1dfTBXqCRui4NVNlrjQzyR9ZEolwRiVOUaAqPN3QwKBAv7K+WbNJxxLQ33mji7CPpXC2bty1FMfNCGhAXlDCXHg4fdAxKohRrQg518hSZ+3ua+xMMjohEAjRQQJp6i5XBAWLm3IpYIK2N\/CaXo6Ll7gwFvKUhZZ0mkh5cVkksI4mnWj\/QrKg0lluBBdhSeMDJPnYi45W8z6ZAPmuLhg4oTeL6PDENqZTJ1e10owKve2REEK9ndKThzIIi2fn406lA2IWBrnxFyqb0XxW0U0TO1iWR6G0k+7qgOSPjGClLvFERwZ4dH4sIQwi0VyNBUczDR3oDQKI+3dkJvL5WKz13PgvvVKVRDa96DJpTX7dPLOCUxgrQnn3OFvnd16nd95lKfK7qmOes\/I8IJbUBTgekKr1vH4i9HiWrb+HOyQQ4xFSWLpGKvH+hD0sgamVV7FMNT77HxpgkkZNoxfnZSMw7opnvZaDBmzwQxxIdifJR9XqIbiWU5RYW23ObwFtBARoRADoX0x7e\/swDPXcMgGdmkTS4WlzeOWJ9PxHkJXytEeUudsXKtjSVBfwXxy8jwMsesA2ZA4906dPrCyjmlhmdMjk7G0yzzKhHlym8kQhXmSxQvyWboAnwvzPdf1\/A9ONJHGUhvsUKoLTqLXHe11Yz5z6CP6s7DfI0091GxDLQ2uVyJSWw6v1UOrapGK\/Is4REqFyY8VUrUz0fq41+X53C2MHDqA92Edpw8annWQojXE2UhIAzWEvhNWZDwfsBl4ieJKYwSlQn+d5k7twwixVNAx7M7KMoXkV7AB6RHk9ngWT8YzXTXis92JhhNjSB9W61Yaq5ru9c8RwIoqS3Qy16jbivqxMrbHyXQwmjl9XECJEmQdwzfixIFNDLI0NuAjA9yWRhRuYTg9Om7+DeypqQdJNwqYYdX117XN+jai9oCMU4Z0wYcd0cPTGzgwJK+PLY7h6niwz2D\/HEVn04pxHo8V4rEAKJkNMJjLIK6pns6oGZ09MAVMqp8y9zsUjOsze8AZJ0oYEtVFJ0PP0nfbSjHVeBR5cNiEvWCODriLEzo5dJHfgxOfNyDiOQF4jBcF+kDZQTzMYjPLrq9ABKeNhhOqijH\/6Fq0v0n5MrjWCVMBdUrnbUEAdKMJv7QTxeQNUCkENBOc+yiRCxuJ59iTuLFGakKtkKIuPosVOB8dgAzuS7+AICZPvggdgean9Asb84uW6I2D+OgcbMmIuX9qKYVkaupSC2px\/tDE0QUYDVKONFHNRCy+hPhijkk2YGQnMleAY3dCrUqyVCShNAt4KJVXLL5oyEW04Vyi3oM1OLUEjweBwzvB8YSqbrQpwMiOLzid8yaN2zaclGFleKQFrwxiNJBxzYGjvO4MDgy9X+JIre7aiwNynmqrL5FHZM\/5caj0DsbHTY8hFuPEnSHtvTTewEB74F8syuV+BG8dNRXNQzAI2Ai7t1h8wpArSnSJS4vFpwz6LmzeAcXi04Y8gqGm4HZFHOW1SPrUlDXAMC6Zw3sXcEJ4\/JS4dJZ0SchXSGLwK5dNUMuUIRZfNuTlvZz0v2KIK\/bm5PxVQ1wJ172OSzxavavoW80qQqAAqwjlkOLqnF0m9h2LzxnymgCSwGmiO9k+uRtxSiTWgUtTe3XkpGAmUFpC6EfTkQ25MYSg+XSi1RkLafEW5Edqvuik1k5tuSF0cspZawP653UhUVpwOQPej3a6yDXgziUGHQOiw0YPPFcLM0Ak\/EVRxEBlOuKkLltTlHMKhRVGW3k67vZ7WBUy\/Hxzb57Nb8KGeAjxLdj3JCEsvo3AOZG9cQMtJrzR3EAGVouBwiiTES5YZBGT08oei6\/hvMrSEs+TC5SQ6Q61Qi52e5SsE0WxFFOWLUiP9MtJPaRhnyoOJXVLpWUZ\/XSxwi9Ig4WSOMygXgsEqVxFFo4cJggeVQN73f0hpALEJfGcBlC67OuGvDQ3kXSxv2GIyzZBqa0yEJjv5UzdwSpCZWDh++7uLB70I3vUG8KYEEOTW8HqXsEdPYgQTuCUuBK3jIj7oapDeKNha9QfB5R+F39nyKsZ5Uc51DUbyRLG4m8NeS3sV7mKIHrubgS11sfTRXEdj1PGztzbDvjd7yoYVlO\/ntvs7A3v70hxQ2WwuWlt71LUu5ybM3yGVNvKAh1h+buCJpqxqHBJHCXxRIoK1qtVUjUnZmuHmDHDhR5Rj01+AwQSCbcxd0JhiEXEFwMSHlayNoB\/mPa29zGEXJqcj1smVpN1M4ojcJMwi1Zlh9AscKtnFIvvYAugapmGoV5FP7nNYAEIqX+YqtJBwT9vJ9IeFVpyw9ghuKYCXDlNGvnx78JgKDdCGWhR1985CNNHoqxOtCT9WKTKORlNs42iYOpPqoo1+oi\/VDuOvwu1m\/F3sUbHl6Uafbi\/XLsNfw\/V6MdOKT2zUrNNnNwBHa66rvre64hZqfjqR9eOUp9LaoS91POJ\/GX8u8EnW+iL2uWcIbyiRX+vbNjNFsqr6vRLJldXCHdNJcTfaysUZVxXdVZbTON6QJbp6Qnc0FBZhRsrThvFAygr+0Cbvt94UIADGf900IODhsnf8TyEuHoo0gJE52En8efhlSo9\/QizXCY2H6nzTY\/yaeRH+zSBx+hc72Pph+lQPo5+ABnl49v8YzFPCNTPHj9xTf2GjfoZomMBC+gmmsxxQtxMk7tF\/2DLrWX+vZbbyhVamdsDzyQm7mAW7lzn4smeY4Vqwk8J3JbPP033VKdB83kaYlma4dPrZpl\/J\/QZTtPjH8Z7ZrkVhiwXUyUJAZWJf51ZsVwvTBavAljJ0KbkqunbNMuq2woVrVUcVVf1StYa6ENs0c+C1ivqC8YTdXtVJWPX6Cf+fLriEH6ibiknEllaaw0HYsAGfSJl2bwYBSTgSBhFWnksCc2olMC5ZxYSnG9WHCK9mDK+lLBY5qVYTnocQo4QZ3GFXQls07dqitjhfI6VfhNbqe\/RwHOaKceXqLM6oEtDkxbvMhRYI5b15SQsReyK0Ldt4gzwlQiJy67CX0WzRHk1SV2hrqFJoLyWSsXXdcxtshrXYwjqDvAGIovyRio1qQeYHiW0kk9EH5gZ84PmTOrBmWU8RMv5oUgatxq4j9Cm+rAK\/W4R4nru9fAK9ETDj6g49OvYLv8G5yMr2e+ZP8pueDW4CFKFR1dtDvsfAzNU+vlYaAEuO+iXoh6XTOfxNJzD1vcEpbRPRN7fBtc80pP0VI9RqSV4Exweyfx4oms3N1UG5ZammtuttHKc40XlNjiU\/Eezt\/v888x3oEh4uBMwscHEnhwk3uApsFDoh8ohPxV2irNgUn0arQKN9XSwQEw9Qxv9M0NcZ6h1g\/K4uBmgEcplk34sGpCF5ffqNslL\/YRphRJCqDnNKmmkrU22qt3VKvwufTaqmK\/59qqCHKWsgE6YyCURT2t1l9iuw3ecbLFiNNS1BiDQb\/D4LveuOKbq7KXQyQBbVoyQ9P8+TvqBcTFO+n8+TgomtLzNdLbi4pdvyP5sji9++TaPVJ1Xe\/zCHr1EjvPnxS\/fkrrqcvHLNy3ti1++YbK0Y9x78cs37UYsne67+OXbJoUEDTjiSvaR2v+nX74hArz45dvFL990fABbevVcB5+86YEeF798Qwn2L375pjHvlDFBLIfPyotfvomPYtlTHHYDTOHil29wYSp2g4+VF798Uy0Xv3xD88Uv36AtyAO17sdDXvzyDbZTR2zIS\/+mi1++Qe7iNRe\/fDvLr7U30K+P0cVLL375hn1+EZqhkBW10vOf8Hz\/4pdv0RQHm5TyxS\/f8mepf4Ev3\/439AkAAJWWeXTU1RXH75tMJglLagUECshAg8paoJR1MvkVqYdYFA5SUKTtBBot54QkApWjIjwSQimbKUI1WGxE1gIJWy2C0h97gRNQlrScQA1Uaos0xpb2RDb7uS8ZndP\/nJOb+33fu7z77nu\/9\/sZE5AkaXH12oJ301sukcLFi0x4cvq4GYNzCvOnPpY7amZ29uAfPJNdMHrcc+OllbROCbWRDhIMGpGABE3yiIIpP5uWmz9TQiZ1roikyV1yt4gRl1e6SDCQPCbn6dxwvy89Wqji59TXjAa0Utz\/hcuXLsVFiVmaKOASddVE2fkzc6fn5+SFR+fnPRd+MCf\/2ZwZEpKvnnaZocDjgYYOmttQZMvkh3PD0y7bsqn5M6ZMn0pWkxLP27xEZFuxSGHjBEvEf83N8Qtjm7WUdDdRG+xe+3mw31BTB+konQL3SmcJk72b3Md8gRfq65bNrp\/d9sVVZe3VKUn\/0UIj98sDzFEa6D62YHLBzAIZXpD3E2nEYwum5eT3dkQP8381BglyhSUb8zyqWGLdAiWytjJJgtCzUvgXTpZQC\/6YP+7SaPUwzBG5V4wJFEn9U4kWg8W2ZgsDxTIylmgJhGaL3BaThKWhMtGSpDF7xQQD8yVjYqIlqDHVYpKxXJiTaEkOvchOiQlhGbAp0RIiG90zKaxnukm0pKglRUwqlkU9Ei2pWPxmYtKwDB+XaEnTeWZpBSWy7JlESzO1UIHOs2dBoqU52ZgnNS3NmMataNwWCbBtvZJa77lS9GqX5ZM6ZgzpvKzh4p73PpxZnhaU5IZm0kI3W8gj0tKkzzXsci\/pY+Yaa8w8I0VGio3MN1JiZIGRnxtZaDhL8oqR102oevA6oo+bfnLCJFUZOYlrQEoC8krASKjZTc6t+DujYn8cDTggA7MCYu8kAExJjeAepA7LoUyIvwAGZ4p\/AF0aSRJvAyD8jvjznU4SGe6ASHN0LAKxMVOkHTIWqSSHbIyITcOKlvEUYHsyGK\/TKejDdAOReyBcsjvETUBf1dg8QDXz63TVSrzsgNjV6E+V2AgIRcXfig6Twy1vKASaRUllUIzYVyFdudMdYK9URyDSAdcjLqmUaMJfAqqQxxFXVDrgIbxUz6Z+BxY2Wfz1WMZliucrsRTiPMRJKrymRGpUvM8hBkWlPJgF8RSVpWWJLXWahlI3QOxBvJIhNN6TLPH\/DvGJ5mhgIRfx0jyHIfwkrFsg0PISBTkwGSAHqOwL8AbA9wmKA7teoxX8LireXmQ\/hLwFqEI2I2chbDmghvwvOQ0xzwGx+SQ7ByETsZ5k8AjkQQjr4bEbYiiyCUIGAFYhqhdGqUjB7CaLfZJBJuJB2IcgMpAJyF0QMhXLZ3TSov\/KlnhLAVWsaLXThGxzQOsX+RjCOw1IJl7PawbT+XRQtmGRz2Dm4HoVnQHh1wBWRMQ7irbDIHYAOBJNZ0SMLE\/mn4wkXTWpFPAD\/IgS4sBL4cGRrGgTwAdnDWN5fqmGtXCACgCyFXt7iEMQ9n7ABUhOu1cHIT9kQMFeUVRq3Sn5FR4cCmGdaIgDDoi8j2eKErVRiQU5ByzLu00O\/z9Y\/oXXTeQDiFoS+lUkRNtdFKSAH715G9c4sFvwVSB\/IHAX+pgSlYAzWNej\/wRhVwNq8Ch1Go8iB8QWUoA7E5MYnEIehdBjKt8F7IUYSthWJQZAlBOG1jw06yajsmhAvEtQK\/FR4G1j8BGWoxC2jsFFsqirPg666jBLCadnNTarti0LpTflGU7j0ccBiQ3EI6REFPcgqx+B3CKHnw2oJ\/EoenMBonY0xDGahfa3UJACfvSoZwLARDDA0iyvOzumzaq9D0CzvK64arP8ToAaaqYyNCv\/ugMSbkGOcxBeCuA9VhRE6zJ9VuTvI8cdqtoBITexbkBUl0X16ucaG8bAy+IKVdCbpSmozSD7t4jtCCHf5KZpRYXpGJorcZ3DGsTjIE\/U7SgHsz4i5alqGc55vgvLs5lS3k6JlZkS6wKBru3FNAq+nM\/Lkv1ahYxhLnfqAfwAc\/CLgy9MAPWeyF3YQ7MDYv3JXgYxSInDzBuh1BRKjijRywEKo3fqYR+PuhDVLoeCcm2zenSC0JBYOzzIgYYgKaBxFufBtC4ETQ65EtCivkebz2ozAPwA4+JLAFA5IOKWAMAHZw3rC3IPd5oDZFdQQTHt0EeUeICEHyAjkHolYpQsWeIVs\/\/ugm96uDUMDbHfAbHxh9s9BGwZrxCxtzRHA6Aeq56OCxDhAAs6RkK01fOqgB\/HdC9uceC786pgH\/IW8kcltgNO47YRXQ1hX2dQwxSlTjNfkQPuwvf0vNonGJxCvg\/hHu4oYC9eg8jhHu6+EOUQaL80Kof1DvUqCGmDVYF0w7IJop8S6yDIoUfbjoSQpYDHkDxkEoR9EJCLRxiZASE32EDL4AgbtEiJl9myFRB5EG8o0Z8jrjOhxW8i5H0IPLgxIVYAPoE4Qa4bENbQRF6ftntUYnpXyFiqZDM8WoDGY50DroVhvW+8PxN\/G\/IKK\/6H5vg3g3NUq\/qdKE\/LZgewALyjuG\/AegrCX8OAeMuy3UZaWuVfgixymvlZP0DsROSiEtmA80gWchpCv5b8EwzQjS9fgPcug2Ho3RB689qdJH0EXanEE4DNECRn1wmZS461DJYhayA8tf6a+APIciXO47EQ+RuhhUpcx2MMVtUd4kQdrb+G3pEJ8SGATnv0Qu5W4gjgp7xqt6OFV61lBn3F2iKnIYY44N7dsjBCpWvYoL6Ifn1tJodciIh8zgDN9yKPXgYF9WR+PU+SjnwbacDVsmw5y8ZOQB+CkHzALmLnOw2x3AHxXkMfhLBrAWcgNqH\/CeFVAIKsEs3JlcX69egvhqzCKmUOiPcm+hKE3Qr4L8RO3FtSlPc2IIygZSjlercdIFaBQeqQTcS6W6IrJ\/YwupC12y0AmuEtdRriSQfE9kL3jRByi8UIsg9ZpDks4BwyHOmoswQBj+KOtsXMr8B3TwvAcg7V1fOVIFZ3WZP5HytBdnuH2pnO6kkX5ndHf4nTEBUO6JtZYkkQXi3xN3Cvo2WXNQer9I8zQNvfMr82AoArQHZjpVXijm0F4CSua\/HQ705vFYMaBrQbjccsB8ROQdTDjm4MsSOQA0oMweP3kN8hsR5s6YeFPKpZNusH0Igmy9NYcLUPK0Gs7Q1BMmkLodmtIEwnH9FdnV+326cg1eXu1TESjzOaGcAPEKPnceDpG0OfVQfUB2fC9JM7nArl7YKqYjqpxEkXs4FST0Lo9ckt4fqAxoN5Ae5ptScg7FRcjzKYiJfbw1EQNNXqGiogbCaWNyEiyMoopXTGskotAJ1beqCPKzEAl1qEGuVTCP0M9XlT2efx0DeVLIHQ7f6N0xDrHHC3haeE3c5XRiohjasT+R8=(\/figma)--&gt;\"><\/span><strong><span style=\"white-space: pre-wrap;\">Our Quali services<\/span><\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;2546px&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||0px||true|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px|||||&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][dipi_carousel navigation=&#8221;on&#8221; pagination=&#8221;on&#8221; navigation_color=&#8221;#FFFFFF&#8221; navigation_bg_color=&#8221;#428B8A&#8221; navigation_position_left=&#8221;0px&#8221; navigation_position_right=&#8221;0px&#8221; pagination_color=&#8221;#8FB99F&#8221; pagination_active_color=&#8221;#156573&#8243; carousel_icon_align=&#8221;left&#8221; module_class=&#8221;sliderservices&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;left&#8221; module_alignment=&#8221;left&#8221; custom_css_free_form=&#8221;.sliderservices img{||  max-height:60px;||}&#8221; global_colors_info=&#8221;{}&#8221;][dipi_carousel_child label=&#8221;Focus group&#8221; img_src=&#8221;https:\/\/www.technisens.com\/wp-content\/uploads\/2022\/06\/focus-group.svg&#8221; desc_text=&#8221;<\/p>\n<p style=%22font-size: 26px; font-weight: bold;%22>Focus group<\/p>\n<p><em>Generating ideas, creating emulation<\/em><\/p>\n<p>Concept test<br \/>Linear reconstituted<br \/>Brand background<br \/>Brainstorming<br \/>Quali organo<\/p>\n<p>&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; desc_font=&#8221;Roboto||||||||&#8221; desc_font_size=&#8221;14px&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;12px||||false|false&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221;][\/dipi_carousel_child][dipi_carousel_child label=&#8221;Entretiens individuels&#8221; img_src=&#8221;https:\/\/www.technisens.com\/wp-content\/uploads\/2022\/06\/entretien-individuel.svg&#8221; desc_text=&#8221;<\/p>\n<p style=%22font-size: 26px; font-weight: bold;%22>Individual interviews<\/p>\n<p><em>Individual and in-depth perceptions<\/em><\/p>\n<p>Expectations and motivations<br \/>Usage review<br \/>Personal drivers<\/p>\n<p>&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; desc_font=&#8221;Roboto||||||||&#8221; desc_font_size=&#8221;14px&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;12px||||false|false&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221;][\/dipi_carousel_child][dipi_carousel_child label=&#8221;Solutions online&#8221; img_src=&#8221;https:\/\/www.technisens.com\/wp-content\/uploads\/2022\/06\/solution-on-line.svg&#8221; desc_text=&#8221;<\/p>\n<p style=%22font-size: 26px; font-weight: bold;%22>Online solutions<\/p>\n<p><em>Online communities<\/em><\/p>\n<p>Bulletin boards\/forums<br \/>Mini-groups<br \/>Communities<\/p>\n<p>&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; desc_font=&#8221;Roboto||||||||&#8221; desc_font_size=&#8221;14px&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;12px||||false|false&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221;][\/dipi_carousel_child][dipi_carousel_child label=&#8221;Ethno marketing&#8221; img_src=&#8221;https:\/\/www.technisens.com\/wp-content\/uploads\/2022\/06\/ethno-marketing.svg&#8221; desc_text=&#8221;<\/p>\n<p style=%22font-size: 26px; font-weight: bold;%22>Ethno marketing<\/p>\n<p><em>Observing consumer practices in their environment<\/em><br \/><span style=%22white-space: pre-wrap;%22><\/span><\/p>\n<p><span style=%22white-space: pre-wrap;%22>Real-time interaction<br \/>Go-pro observation<br \/>Visio-smartphone<\/span><\/p>\n<p>&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; desc_font=&#8221;Roboto||||||||&#8221; desc_font_size=&#8221;14px&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;12px||||false|false&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221;][\/dipi_carousel_child][dipi_carousel_child label=&#8221;Co-cr\u00e9ation&#8221; img_src=&#8221;https:\/\/www.technisens.com\/wp-content\/uploads\/2022\/06\/co-creation.svg&#8221; desc_text=&#8221;<\/p>\n<p style=%22font-size: 26px; font-weight: bold;%22>Co-creation<\/p>\n<p><em>Idea generation, iterative creation<\/em><\/p>\n<p>Live creation<br \/>Iterative process<\/p>\n<p>&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; desc_font=&#8221;Roboto||||||||&#8221; desc_font_size=&#8221;14px&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;12px||||false|false&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221;][\/dipi_carousel_child][\/dipi_carousel][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;40px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;24px&#8221; text_line_height=&#8221;1.2em&#8221; header_2_text_color=&#8221;#192346&#8243; custom_margin=&#8221;8px||32px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong>Planning a qualitative study<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#192346&#8243; link_text_color=&#8221;#000000&#8243; ul_text_color=&#8221;#000000&#8243; ol_text_color=&#8221;#000000&#8243; quote_text_color=&#8221;#000000&#8243; header_text_color=&#8221;#192346&#8243; custom_margin=&#8221;||15px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Clearly defining the <strong>problem<\/strong> and formulating precise <strong>research questions<\/strong> are fundamental steps in planning a qualitative study. These questions will guide the entire research process, determining the specific objectives to be achieved to meet the needs.<\/p>\n<p>The <strong>qualitative methodology<\/strong> chosen must be in line with these objectives. The <strong>selection of<\/strong> appropriate methods (individual interviews, focus groups, observations, ethnographic studies, etc.) is essential to guarantee the relevance and effectiveness of the study.<\/p>\n<p>Each method has its own specific features and advantages: the methodological approach will be chosen according to the objectives and constraints inherent in the project.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_id=&#8221;quanti&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;80deg&#8221; background_color_gradient_stops=&#8221;#8fb99f 60%|#428b8a 100%&#8221; background_image=&#8221;https:\/\/www.technisens.com\/wp-content\/uploads\/2022\/06\/Background-header.svg&#8221; background_blend=&#8221;soft-light&#8221; width=&#8221;100%&#8221; custom_padding=&#8221;0px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;24px&#8221; text_line_height=&#8221;1.2em&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;8px||32px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong>How does qualitative analysis work?<\/strong><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_accordion _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||6px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_accordion_item title=&#8221;Exploration of qualitative data&#8221; open=&#8221;on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; border_width_all=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221; toggle_level=&#8221;h4&#8243; toggle_font_size=&#8221;16px&#8221;]<\/p>\n<p><strong>Qualitative analysis<\/strong> is based on in-depth examination of non-digital data, aimed at understanding consumers&#8217; underlying <strong>behaviors<\/strong>, perceptions and motivations. Unlike quantitative studies, which seek to quantify the problem using statistics, the qualitative approach looks at the deeper nature of phenomena, exploring the &#8220;why&#8221; and &#8220;how&#8221; behind the data. She uses a variety of methods such as individual interviews, focus groups and ethnographic observation to gather rich, detailed information. This process enables researchers to delve into the complexity of human experience, revealing significant insights that cannot be captured by purely quantitative measures. By focusing on the specific context and adopting an exploratory approach, qualitative analysis offers a nuanced, multi-dimensional understanding of the subjects studied, making the results particularly relevant for developing strategies or solving market- or company-specific problems.<\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Qualitative data collection&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; border_width_all=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221; toggle_level=&#8221;h4&#8243; toggle_font_size=&#8221;16px&#8221; open=&#8221;off&#8221;]<\/p>\n<p>The <strong>techniques<\/strong> used to collect qualitative data vary widely, including <strong>interviews<\/strong>, observations and focus groups. Each of these methods provides access to a specific type of information, be it personal opinions or natural behaviors in a given context.<\/p>\n<p>The <strong>data collection process<\/strong> must be rigorous to ensure the <strong>quality<\/strong> and reliability of the data collected. This requires meticulous preparation, professional interviewing and careful recording of the information obtained.<\/p>\n<p>To achieve this objective, it is essential to adopt a systematic, in-depth <strong>qualitative study method<\/strong>. This starts with a clear definition of the research problem and objectives.<\/p>\n<p>Next, participants must be carefully selected to ensure a <strong>representative sample<\/strong> of the target group. The preparation of guides, whether directive, semi-directive or non-directive, plays a critical role in extracting <strong>relevant<\/strong> and meaningful <strong>information<\/strong>.<\/p>\n<p>Finally, the analysis of the data collected must take into account potential biases and apply recognized analysis methods to deduce reliable and relevant conclusions. This meticulous process is essential for obtaining results that accurately reflect the behaviors, attitudes, and perceptions of the studied group, providing a solid foundation for strategic decision-making.<\/p>\n<p>[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_5,3_5&#8243; use_custom_gutter=&#8221;on&#8221; make_equal=&#8221;on&#8221; module_class=&#8221;reverse&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;margin:auto;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.technisens.com\/wp-content\/uploads\/2025\/11\/Sans-titre-1-1.jpg&#8221; alt=&#8221;Two people discussing a qualitative research report, their hands pointing at different elements of the document.&#8221; title_text=&#8221;Analysis of a qualitative research report&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;50px||50px||true|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_intensity_slide=&#8221;10%&#8221; border_radii=&#8221;on|15px|15px|15px|15px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;margin:auto;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#192346&#8243; custom_margin=&#8221;||4px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>We will explain everything<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto||||||||&#8221; text_text_color=&#8221;#192346&#8243; text_font_size=&#8221;40px&#8221; text_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;26px||40px|||&#8221; text_font_size_tablet=&#8221;40px&#8221; text_font_size_phone=&#8221;24px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>What are the advantages of combining qualitative and quantitative research?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-22px|||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Combining qualitative and quantitative studies provides an in-depth understanding of the subject under study. Qualitative studies provide rich, detailed insights into the behaviors and attitudes of individuals, while quantitative studies enable results to be generalized to a wider population. This combination offers a complete and balanced perspective, reinforcing the validity of the conclusions drawn from the research.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>Data analysis and interpretation<\/strong><\/h3>\n<p><strong>Analytical methods<\/strong> such as thematic or content analysis play a key role in extracting meaningful insights from the sheer volume of information gathered. This critical step transforms raw data into actionable knowledge, facilitating informed <strong>strategic decision-making<\/strong>.<\/p>\n<p>The <strong>insights<\/strong> generated by this analysis are fundamental to guiding business decisions. They not only reveal unexplored opportunities, but also enable existing strategies to be fine-tuned to maximize their impact on the market.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||0px||true|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px|||||&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||4px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">For your research<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto|700|||||||&#8221; text_font_size=&#8221;24px&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Our (other) solutions<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;2560px&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][dipi_carousel columns=&#8221;6&#8243; navigation=&#8221;on&#8221; pagination=&#8221;on&#8221; navigation_prev_icon_yn=&#8221;on&#8221; navigation_prev_icon=&#8221;&#x23;||divi||400&#8243; navigation_next_icon_yn=&#8221;on&#8221; navigation_next_icon=&#8221;&#x24;||divi||400&#8243; navigation_color=&#8221;#FFFFFF&#8221; navigation_bg_color=&#8221;#428B8A&#8221; navigation_position_left=&#8221;0px&#8221; navigation_position_right=&#8221;0px&#8221; pagination_color=&#8221;#8FB99F&#8221; pagination_active_color=&#8221;#156573&#8243; columns_tablet=&#8221;6&#8243; columns_phone=&#8221;2&#8243; columns_last_edited=&#8221;on|phone&#8221; space_between_tablet=&#8221;&#8221; space_between_phone=&#8221;18&#8243; space_between_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;left&#8221; module_alignment=&#8221;left&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][dipi_carousel_child label=&#8221;Positionnement prix&#8221; desc_text=&#8221;<\/p>\n<p>Price positioning<\/p>\n<p>&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; desc_font=&#8221;Roboto|700|||||||&#8221; desc_font_size=&#8221;20px&#8221; desc_line_height=&#8221;1.1em&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;12px||||false|false&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221;][\/dipi_carousel_child][dipi_carousel_child label=&#8221;Insight Studio 360\u2122&#8221; desc_text=&#8221;<\/p>\n<p><strong>Insight Studio 360\u2122<\/strong><\/p>\n<p>&#8221; _builder_version=&#8221;4.27.6&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; desc_font=&#8221;Roboto|700|||||||&#8221; desc_font_size=&#8221;20px&#8221; desc_line_height=&#8221;1.1em&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;12px||||false|false&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjY1MzEifX0=@&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221;][\/dipi_carousel_child][dipi_carousel_child label=&#8221;Test de concept&#8221; desc_text=&#8221;<\/p>\n<p>Concept testing<\/p>\n<p>&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; desc_font=&#8221;Roboto|700|||||||&#8221; desc_font_size=&#8221;20px&#8221; desc_line_height=&#8221;1.1em&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;12px||||false|false&#8221; link_option_url=&#8221;https:\/\/www.technisens.com\/en\/?page_id=4036&#8243; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221;][\/dipi_carousel_child][dipi_carousel_child label=&#8221;Preference Mapping&#8221; desc_text=&#8221;<\/p>\n<p>Preference Mapping<\/p>\n<p>&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; desc_font=&#8221;Roboto|700|||||||&#8221; desc_font_size=&#8221;20px&#8221; desc_line_height=&#8221;1.1em&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;12px||||false|false&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjY2OTIifX0=@&#8221; hover_enabled=&#8221;0&#8243; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221; _dynamic_attributes=&#8221;link_option_url&#8221; sticky_enabled=&#8221;0&#8243;][\/dipi_carousel_child][dipi_carousel_child label=&#8221;Test d&#8217;\u00e9motions&#8221; desc_text=&#8221;<\/p>\n<p>Emotion testing<\/p>\n<p>&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; desc_font=&#8221;Roboto|700|||||||&#8221; desc_font_size=&#8221;20px&#8221; desc_line_height=&#8221;1.1em&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;12px||||false|false&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221;][\/dipi_carousel_child][dipi_carousel_child label=&#8221;Approches implicites&#8221; desc_text=&#8221;<\/p>\n<p>Implicit approaches<\/p>\n<p>&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; desc_font=&#8221;Roboto|700|||||||&#8221; desc_font_size=&#8221;20px&#8221; desc_line_height=&#8221;1.1em&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;12px||||false|false&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221;][\/dipi_carousel_child][dipi_carousel_child label=&#8221;Approche qualitative&#8221; desc_text=&#8221;<\/p>\n<p>Qualitative approach<\/p>\n<p>&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; desc_font=&#8221;Roboto|700|||||||&#8221; desc_font_size=&#8221;20px&#8221; desc_line_height=&#8221;1.1em&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;12px||||false|false&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221;][\/dipi_carousel_child][dipi_carousel_child label=&#8221;Test organoleptique&#8221; desc_text=&#8221;<\/p>\n<p>Organoleptic testing<\/p>\n<p>&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; desc_font=&#8221;Roboto|700|||||||&#8221; desc_font_size=&#8221;20px&#8221; desc_line_height=&#8221;1.1em&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;12px||||false|false&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221;][\/dipi_carousel_child][dipi_carousel_child label=&#8221;Test de claim&#8221; desc_text=&#8221;<\/p>\n<p>Claims testing<\/p>\n<p>&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; desc_font=&#8221;Roboto|700|||||||&#8221; desc_font_size=&#8221;20px&#8221; desc_line_height=&#8221;1.1em&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;12px||||false|false&#8221; link_option_url=&#8221;https:\/\/www.technisens.com\/claim-marketing-sont-importance-dans-la-construction-de-limage-de-marque\/&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221;][\/dipi_carousel_child][dipi_carousel_child label=&#8221;Pr\u00e9f\u00e9rence mapping&#8221; desc_text=&#8221;<\/p>\n<p>Preference mapping<\/p>\n<p>&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; desc_font=&#8221;Roboto|700|||||||&#8221; desc_font_size=&#8221;20px&#8221; desc_line_height=&#8221;1.1em&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;12px||||false|false&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221;][\/dipi_carousel_child][dipi_carousel_child label=&#8221;Test de pack&#8221; desc_text=&#8221;<\/p>\n<p>Packaging testing<\/p>\n<p>&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; desc_font=&#8221;Roboto|700|||||||&#8221; desc_font_size=&#8221;20px&#8221; desc_line_height=&#8221;1.1em&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;12px||||false|false&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221;][\/dipi_carousel_child][dipi_carousel_child label=&#8221;Test de produit&#8221; desc_text=&#8221;<\/p>\n<p>Product testing<\/p>\n<p>&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; desc_font=&#8221;Roboto|700|||||||&#8221; desc_font_size=&#8221;20px&#8221; desc_line_height=&#8221;1.1em&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;12px||||false|false&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221;][\/dipi_carousel_child][dipi_carousel_child label=&#8221;Description sensorielle&#8221; desc_text=&#8221;<\/p>\n<p>Sensory description<\/p>\n<p>&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; desc_font=&#8221;Roboto|700|||||||&#8221; desc_font_size=&#8221;20px&#8221; desc_line_height=&#8221;1.1em&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;12px||||false|false&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221;][\/dipi_carousel_child][\/dipi_carousel][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||40px||false|false&#8221; custom_padding=&#8221;0px||0px||true|&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;90deg&#8221; background_color_gradient_stops=&#8221;#8fb99f 0%|#428b8a 99%&#8221; custom_padding=&#8221;0px|3%|0px|3%|true|true&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;40px&#8221; text_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;26px||28px||false|false&#8221; text_orientation_tablet=&#8221;&#8221; text_orientation_phone=&#8221;center&#8221; text_orientation_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Are you interested in conducting a qualitative study?<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;margin:auto;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjQzMyJ9fQ==@&#8221; button_text=&#8221;Request a free quote&#8221; button_alignment=&#8221;right&#8221; button_alignment_tablet=&#8221;&#8221; button_alignment_phone=&#8221;center&#8221; button_alignment_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_use_color_gradient=&#8221;on&#8221; button_bg_color_gradient_direction=&#8221;145deg&#8221; button_bg_color_gradient_stops=&#8221;#418a89 0%|#156573 100%&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;20px&#8221; button_letter_spacing=&#8221;0px&#8221; button_font=&#8221;Roboto|700||on|||||&#8221; button_use_icon=&#8221;off&#8221; transform_translate_linked=&#8221;off&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;-24px||32px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;10px|25px|10px|25px|true|true&#8221; box_shadow_style=&#8221;preset3&#8243; box_shadow_color=&#8221;RGBA(255,255,255,0)&#8221; global_colors_info=&#8221;{}&#8221; box_shadow_color__hover_enabled=&#8221;on|hover&#8221; box_shadow_color__hover=&#8221;rgba(21,101,115,0.39)&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover_enabled=&#8221;on|desktop&#8221; transform_translate__hover_enabled=&#8221;on|hover&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221; transform_translate__hover=&#8221;0px|-5px&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;80deg&#8221; background_color_gradient_stops=&#8221;#8fb99f 60%|#468d8b 99%&#8221; background_image=&#8221;https:\/\/www.technisens.com\/wp-content\/uploads\/2022\/06\/back-ligne-deroulement-test.png&#8221; background_blend=&#8221;darken&#8221; custom_margin=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span style=\"color: #ffffff;\">Methods for a successful qualitative study<\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#192346&#8243; ul_text_color=&#8221;#FFFFFF&#8221; header_text_color=&#8221;#192346&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"color: #ffffff;\">The use of detailed methods and adapted tools is essential to the success of a qualitative study. At Techni&#8217;Sens, we use several approaches to guarantee the richness of the data collected:<\/span><\/p>\n<ul>\n<li><span style=\"color: #ffffff;\"><strong>Focus group:<\/strong> generating ideas and creating emulation<\/span><\/li>\n<li><span style=\"color: #ffffff;\"><strong>Individual interview:<\/strong> individual and in-depth perceptions<\/span><\/li>\n<li><span style=\"color: #ffffff;\"><strong>Ethno-marketing:<\/strong> observing consumer practices in their environment<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #ffffff;\">Each technique offers a unique angle from which to explore the complexity of human behavior. Their systematic application considerably enriches the research process, providing a solid framework for the collection and analysis of qualitative data.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.technisens.com\/wp-content\/uploads\/2025\/11\/Quali-2-3.jpg&#8221; alt=&#8221;Woman applying serum to her face during a cosmetic product test.&#8221; title_text=&#8221;Face serum test by a woman&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; custom_margin=&#8221;20px||20px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; border_radii=&#8221;on|15px|15px|15px|15px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_phone=&#8221;margin-bottom:-30px !important;&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto||||||||&#8221; text_text_color=&#8221;#192346&#8243; text_font_size=&#8221;40px&#8221; text_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;26px||40px|||&#8221; text_font_size_tablet=&#8221;40px&#8221; text_font_size_phone=&#8221;24px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong>Some examples of qualitative research carried out by Techni&#8217;Sens  <\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_accordion toggle_icon=&#8221;&#x33;||divi||400&#8243; icon_color=&#8221;#8FB99F&#8221; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;24px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_accordion_item title=&#8221;Case study #1&#8243; open=&#8221;on&#8221; open_toggle_background_color=&#8221;rgba(143,185,159,0.1)&#8221; closed_toggle_background_color=&#8221;rgba(143,185,159,0.3)&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||10px||false|false&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; border_width_all=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>A customer needs to understand the routine and gestures involved in the use of a beauty hygiene product, in order to help finalize the development of a prototype targeting African countries. To support our customer, Techni&#8217;Sens carried out an ethnographic study in Kenya with 25 regular consumers in the target category, in order to draw up an exhaustive inventory of consumer routines and gestures (in the form of videos).<\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Case study #2&#8243; open_toggle_background_color=&#8221;rgba(143,185,159,0.1)&#8221; closed_toggle_background_color=&#8221;rgba(143,185,159,0.3)&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||10px||false|false&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; border_width_all=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221;]<\/p>\n<p>A customer wants to work on the new creative execution of its packaging, capitalizing as much as possible on feedback from its strategic target and minimizing the &#8220;go to market&#8221;. Techni&#8217;Sens set up a process of iterative focus groups (5 focus groups spread over a week) with the active involvement of the pack agency and customer stakeholders, enabling the packs to be reworked live, obtaining instant feedback and resulting in a finalized execution in just a few days.<\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Case study #3&#8243; open_toggle_background_color=&#8221;rgba(143,185,159,0.1)&#8221; closed_toggle_background_color=&#8221;rgba(143,185,159,0.3)&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||10px||false|false&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; border_width_all=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221;]<\/p>\n<p>A customer wants to test a few prototypes at a very early stage in the development process, in order to quickly identify &#8220;red flags&#8221; and prototypes to be discarded or continued in development. Techni&#8217;Sens set up a sequential evaluation of all prototypes in real use (at home) with 15 regular consumers, with an individual interview after each product evaluation. This enabled us to draw up a usage report for each prototype, highlighting consumer redflags and preferences on key sensory and efficiency dimensions.<\/p>\n<p>[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Techni&#039;sens<\/span><\/p><\/nav>Techni&#8217;Sens&#8217; solutionsQualitative research: methods and applications for enlightening &amp; operational research resultsQualitative research is an essential pillar of market research. Their ability to reveal consumer behaviors and attitudes provides companies with a deep and nuanced understanding, essential for fine-tuning their strategies to best meet market expectations. By focusing on the &#8220;why&#8221; behind customer actions and [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"dipi_cpt_category":[],"class_list":["post-3906","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.technisens.com\/en\/wp-json\/wp\/v2\/pages\/3906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.technisens.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.technisens.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.technisens.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.technisens.com\/en\/wp-json\/wp\/v2\/comments?post=3906"}],"version-history":[{"count":26,"href":"https:\/\/www.technisens.com\/en\/wp-json\/wp\/v2\/pages\/3906\/revisions"}],"predecessor-version":[{"id":6810,"href":"https:\/\/www.technisens.com\/en\/wp-json\/wp\/v2\/pages\/3906\/revisions\/6810"}],"wp:attachment":[{"href":"https:\/\/www.technisens.com\/en\/wp-json\/wp\/v2\/media?parent=3906"}],"wp:term":[{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/www.technisens.com\/en\/wp-json\/wp\/v2\/dipi_cpt_category?post=3906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}