{"id":3906,"date":"2024-07-01T17:00:38","date_gmt":"2024-07-01T15:00:38","guid":{"rendered":"https:\/\/www.technisens.com\/qualitative-research-methods-and-applications-for-enlightening-operational-research-results\/"},"modified":"2026-07-03T11:47:50","modified_gmt":"2026-07-03T09:47:50","slug":"qualitative-research-methods-and-applications-for-enlightening-operational-research-results","status":"publish","type":"page","link":"https:\/\/www.technisens.com\/en\/qualitative-research-methods-and-applications-for-enlightening-operational-research-results\/","title":{"rendered":"Qualitative research: methods and applications for enlightening &#038; operational research results"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; next_background_color=&#8221;#ffffff&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;80deg&#8221; background_color_gradient_stops=&#8221;#86b49d 60%|#468d8b 100%&#8221; background_image=&#8221;https:\/\/www.technisens.com\/wp-content\/uploads\/2022\/06\/Background-header.svg&#8221; background_size=&#8221;contain&#8221; background_position=&#8221;top_right&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;0px||30px||false|false&#8221; custom_padding_tablet=&#8221;150px||30px||false|false&#8221; custom_padding_phone=&#8221;15px||6px||false|false&#8221; bottom_divider_style=&#8221;wave&#8221; bottom_divider_flip=&#8221;vertical&#8221; bottom_divider_arrangement=&#8221;above_content&#8221; background_last_edited=&#8221;on|phone&#8221; background_enable_image_phone=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; background__hover_enabled=&#8221;off|desktop&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; use_custom_gutter=&#8221;on&#8221; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;85%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;1500px&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;margin:auto;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; link_font=&#8221;|||||||rgba(255,255,255,0.69)|&#8221; link_text_color=&#8221;#156573&#8243; custom_margin=&#8221;||24px||false|false&#8221; global_module=&#8221;5591&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; link_text_color__hover_enabled=&#8221;on|hover&#8221; link_text_color__hover=&#8221;#FFFFFF&#8221;]<\/p>\n<nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Techni&#039;sens<\/span><\/p><\/nav>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;||4px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Techni&#8217;Sens&#8217; solutions<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;40px&#8221; text_line_height=&#8221;1.2em&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;43px&#8221; custom_margin=&#8221;26px||18px||false|false&#8221; text_font_size_tablet=&#8221;40px&#8221; text_font_size_phone=&#8221;24px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;43px&#8221; header_font_size_phone=&#8221;35px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Qualitative studies<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Quality research is unlike any other form of research. Not because it is more complex, but because it asks a different question. Not \u201chow much?\u201d, but \u201cwhy?\u201d.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the field, this changes everything. We no longer just observe consumer behavior; we look for what explains it, the barriers, the unspoken desires, the things the numbers never reveal. Interviews, observations, and focus groups are all ways to uncover themes that no one would have thought to look for.     <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;contain&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.technisens.com\/wp-content\/uploads\/2026\/07\/Intro-pages-site-web-2.png&#8221; alt=&#8221;A young consumer comparing two ice creams during a qualitative study to share her perceptions and preferences.&#8221; title_text=&#8221;Qualitative consumer study&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;58%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;-125px||||false|false&#8221; custom_margin_tablet=&#8221;-125px||||false|false&#8221; custom_margin_phone=&#8221;-125px||||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_slide=&#8221;5%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">There are various types of qualitative research, each suited to a specific research question: face-to-face interviews, focus groups, field observation, or literature review. The choice of approach depends primarily on the context: the target audience\u2019s profile (age, purchasing behavior, customer segment), the nature of the products or services being studied, and the research objectives. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Qualitative and quantitative research are complementary, but each stands on its own. A qualitative approach can be conducted first to explore an issue and identify potential avenues, followed by a <a href=\"https:\/\/www.technisens.com\/en\/comprehensive-guide-to-quantitative-research-methods-steps-and-business-applications\/\">quantitative research<\/a> project to measure and validate the results using a larger sample. Conversely, quantitative data can be collected first, then explored in greater depth through qualitative interviews to shed light on its meaning. When used together, these two approaches strengthen the robustness of the conclusions, without one being indispensable to the other.   <\/span><span style=\"font-weight: 400;\"> <\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/outlook.office.com\/book\/MeettheteamTechniSens@technisens.com\/?ismsaljsauthenabled&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Talk to an expert&#8221; button_alignment=&#8221;left&#8221; button_alignment_phone=&#8221;center&#8221; button_alignment_last_edited=&#8221;off|desktop&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_use_color_gradient=&#8221;on&#8221; button_bg_color_gradient_direction=&#8221;145deg&#8221; button_bg_color_gradient_stops=&#8221;#418a89 0%|#156573 100%&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;20px&#8221; button_letter_spacing=&#8221;0px&#8221; button_font=&#8221;Roboto|700||on|||||&#8221; button_use_icon=&#8221;off&#8221; transform_translate_linked=&#8221;off&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;-5px||32px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;10px|25px|10px|25px|true|true&#8221; box_shadow_style=&#8221;preset3&#8243; box_shadow_color=&#8221;RGBA(255,255,255,0)&#8221; global_colors_info=&#8221;{}&#8221; box_shadow_color__hover_enabled=&#8221;on|hover&#8221; box_shadow_color__hover=&#8221;rgba(21,101,115,0.39)&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover_enabled=&#8221;on|desktop&#8221; transform_translate__hover_enabled=&#8221;on|hover&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221; transform_translate__hover=&#8221;0px|-5px&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.technisens.com\/wp-content\/uploads\/2025\/11\/Quali-1-3.jpg&#8221; alt=&#8221;Marketing summary comparing several products, with two hands pointing at different elements of the chart.&#8221; title_text=&#8221;Marketing comparison of products in a visual summary&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; custom_padding=&#8221;|0px||||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_intensity_slide=&#8221;10%&#8221; border_radii=&#8221;on|15px|15px|15px|15px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto||||||||&#8221; text_text_color=&#8221;#192346&#8243; text_font_size=&#8221;24px&#8221; text_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;0px||15px||false|false&#8221; custom_padding=&#8221;0px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong>What is a qualitative study?<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#192346&#8243; link_text_color=&#8221;#000000&#8243; ul_text_color=&#8221;#000000&#8243; ol_text_color=&#8221;#000000&#8243; quote_text_color=&#8221;#000000&#8243; custom_margin=&#8221;||15px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">The principle behind qualitative research hinges on one key point: understanding what lies behind behaviors, desires, and habits. It\u2019s not just about observing, but truly deciphering. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This method makes it possible to analyze consumers\u2019 attitudes, perceptions, and reactions, whether through in-person interviews, field observations, or focus groups. This provides a deeper insight into their experience: what motivates their choices, and why. <\/span><span style=\"font-weight: 400;\"> <\/span><\/p>\n<p>This type<span style=\"font-weight: 400;\"> f investigation goes where the numbers don&#8217;t. It highlights nuances that are sometimes invisible in  <\/span>quantitative research: implicit expectations, obstacles, and subtle trade-offs that only an in-depth analysis can bring to light.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Why conduct a qualitative study for your company?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>A qualitative research helps us understand what lies behind certain behaviors<span style=\"font-weight: 400;\"> about your customers. Not just what they do, but why they do it. That\u2019s often what makes the difference between a good decision and a truly strategic one.  <\/span><\/p>\n<p>This method helps identify untapped market opportunities,<span style=\"font-weight: 400;\"> refine product or marketing positioning, and test a concept before investing.  <\/span>Insights gained through interviews, observation, or focus groups<span style=\"font-weight: 400;\"> provide a detailed understanding of user expectations, barriers, and perceptions. A real-world perspective. Authentic. Immediately actionable.   <\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/outlook.office.com\/book\/MeettheteamTechniSens@technisens.com\/?ismsaljsauthenabled&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Request a quote&#8221; button_alignment=&#8221;left&#8221; button_alignment_phone=&#8221;center&#8221; button_alignment_last_edited=&#8221;off|desktop&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_use_color_gradient=&#8221;on&#8221; button_bg_color_gradient_direction=&#8221;145deg&#8221; button_bg_color_gradient_stops=&#8221;#418a89 0%|#156573 100%&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;20px&#8221; button_letter_spacing=&#8221;0px&#8221; button_font=&#8221;Roboto|700||on|||||&#8221; button_use_icon=&#8221;off&#8221; transform_translate_linked=&#8221;off&#8221; custom_margin=&#8221;40px||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;-5px||32px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;10px|25px|10px|25px|true|true&#8221; box_shadow_style=&#8221;preset3&#8243; box_shadow_color=&#8221;RGBA(255,255,255,0)&#8221; global_colors_info=&#8221;{}&#8221; box_shadow_color__hover_enabled=&#8221;on|hover&#8221; box_shadow_color__hover=&#8221;rgba(21,101,115,0.39)&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover_enabled=&#8221;on|desktop&#8221; transform_translate__hover_enabled=&#8221;on|hover&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221; transform_translate__hover=&#8221;0px|-5px&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; next_background_color=&#8221;#ffffff&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;contain&#8221; background_position=&#8221;top_right&#8221; custom_margin=&#8221;-40px||||false|false&#8221; custom_padding=&#8221;0px||30px||false|false&#8221; custom_padding_tablet=&#8221;150px||30px||false|false&#8221; custom_padding_phone=&#8221;15px||6px||false|false&#8221; top_divider_style=&#8221;curve&#8221; top_divider_color=&#8221;#FFFFFF&#8221; bottom_divider_style=&#8221;wave&#8221; bottom_divider_flip=&#8221;vertical&#8221; bottom_divider_arrangement=&#8221;above_content&#8221; background_last_edited=&#8221;on|phone&#8221; background_enable_image_phone=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; background__hover_enabled=&#8221;off|desktop&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; use_custom_gutter=&#8221;on&#8221; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;85%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;1500px&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;100px||40px||false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;margin:auto;&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-20px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>The main methods of qualitative research<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>A qualitative research<span style=\"font-weight: 400;\"> cannot be improvised. It is based on  <\/span>precise methods, appropriate tools, and a high degree of rigor in data collection.<span style=\"font-weight: 400;\">. At Techni&#8217;Sens,<\/span>our goal remains the same: to bring different perspectives together to better understand consumer behavior.<\/p>\n<p>Among the methods used:<\/p>\n<p>[\/et_pb_text][et_pb_accordion toggle_icon=&#8221;&#x33;||divi||400&#8243; icon_color=&#8221;#8FB99F&#8221; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;24px&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_accordion_item title=&#8221;Focus Group&#8221; open=&#8221;on&#8221; open_toggle_background_color=&#8221;rgba(143,185,159,0.1)&#8221; closed_toggle_background_color=&#8221;rgba(143,185,159,0.3)&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||10px||false|false&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; border_width_all=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>To generate ideas, stimulate discussion, and observe reactions within a group dynamic<\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;One-on-one face-to-face interviews&#8221; open_toggle_background_color=&#8221;rgba(143,185,159,0.1)&#8221; closed_toggle_background_color=&#8221;rgba(143,185,159,0.3)&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||10px||false|false&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; border_width_all=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>To explore in depth the perceptions, barriers, and motivations specific to each participant<\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Ethno-marketing&#8221; open_toggle_background_color=&#8221;rgba(143,185,159,0.1)&#8221; closed_toggle_background_color=&#8221;rgba(143,185,159,0.3)&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||10px||false|false&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; border_width_all=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>To observe actual usage patterns, directly in the consumers&#8217; environment in France and internationally<\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Shopper Research&#8221; open_toggle_background_color=&#8221;rgba(143,185,159,0.1)&#8221; closed_toggle_background_color=&#8221;rgba(143,185,159,0.3)&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||10px||false|false&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; border_width_all=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">To analyze consumer purchasing behavior and the consumer journey directly at the point of sale<\/span><\/p>\n<p>[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; 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global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">For your research<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto|700|||||||&#8221; text_font_size=&#8221;24px&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Our (other) solutions<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;2560px&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][dipi_carousel columns=&#8221;6&#8243; navigation=&#8221;on&#8221; pagination=&#8221;on&#8221; navigation_prev_icon_yn=&#8221;on&#8221; navigation_prev_icon=&#8221;&#x23;||divi||400&#8243; navigation_next_icon_yn=&#8221;on&#8221; navigation_next_icon=&#8221;&#x24;||divi||400&#8243; navigation_color=&#8221;#FFFFFF&#8221; navigation_bg_color=&#8221;#428B8A&#8221; navigation_position_left=&#8221;0px&#8221; navigation_position_right=&#8221;0px&#8221; pagination_color=&#8221;#8FB99F&#8221; pagination_active_color=&#8221;#156573&#8243; columns_tablet=&#8221;6&#8243; columns_phone=&#8221;2&#8243; columns_last_edited=&#8221;on|phone&#8221; space_between_tablet=&#8221;&#8221; space_between_phone=&#8221;18&#8243; space_between_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;left&#8221; module_alignment=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;][dipi_carousel_child label=&#8221;Test de concept&#8221; desc_text=&#8221;<\/p>\n<p>Concept testing<\/p>\n<p>&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; desc_font=&#8221;Roboto|700|||||||&#8221; desc_font_size=&#8221;20px&#8221; 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_module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>How is a qualitative study conducted?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">At Techni&#8217;Sens, our approaches don&#8217;t operate in silos. They complement, adapt and combine with one another depending on your specific challenges. The method adapts to your needs, not the other way around.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Qualitative research is primarily conducted at two strategic points in the product development process:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Exploration and Idea Generation: Assessing behaviors, understanding usage patterns, identifying themes, and pinpointing needs gaps.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Concept Validation: Testing ideas and claims with participants using a structured, category-based analysis approach.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These are the stages when consumer feedback is most valuable: before decisions are made, when there is still time to steer the process, make adjustments, or rethink things.<\/span><span style=\"font-weight: 400;\">  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(\/figma)-->&#8220;><\/span><strong><span style=\"white-space: pre-wrap;\">Our Quali services<\/span><\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;2546px&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||0px||true|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px|||||&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][dipi_carousel navigation=&#8221;on&#8221; pagination=&#8221;on&#8221; navigation_color=&#8221;#FFFFFF&#8221; navigation_bg_color=&#8221;#428B8A&#8221; navigation_position_left=&#8221;0px&#8221; navigation_position_right=&#8221;0px&#8221; pagination_color=&#8221;#8FB99F&#8221; pagination_active_color=&#8221;#156573&#8243; carousel_icon_align=&#8221;left&#8221; module_class=&#8221;sliderservices&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;left&#8221; module_alignment=&#8221;left&#8221; custom_css_free_form=&#8221;.sliderservices img{||  max-height:60px;||}&#8221; global_colors_info=&#8221;{}&#8221;][dipi_carousel_child label=&#8221;Focus group&#8221; img_src=&#8221;https:\/\/www.technisens.com\/wp-content\/uploads\/2022\/06\/focus-group.svg&#8221; desc_text=&#8221;<\/p>\n<p style=%22font-size: 26px; font-weight: bold;%22>Focus group<\/p>\n<p><em>Generating ideas, creating emulation<\/em><\/p>\n<p>Concept test<br \/>Linear reconstituted<br \/>Brand background<br \/>Brainstorming<br \/>Quali organo<\/p>\n<p>&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; desc_font=&#8221;Roboto||||||||&#8221; desc_font_size=&#8221;14px&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;12px||||false|false&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221;][\/dipi_carousel_child][dipi_carousel_child label=&#8221;Entretiens individuels&#8221; img_src=&#8221;https:\/\/www.technisens.com\/wp-content\/uploads\/2022\/06\/entretien-individuel.svg&#8221; desc_text=&#8221;<\/p>\n<p style=%22font-size: 26px; font-weight: bold;%22>Individual interviews<\/p>\n<p><em>Individual and in-depth perceptions<\/em><\/p>\n<p>Expectations and motivations<br \/>Usage review<br \/>Personal drivers<\/p>\n<p>&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; desc_font=&#8221;Roboto||||||||&#8221; desc_font_size=&#8221;14px&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;12px||||false|false&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221;][\/dipi_carousel_child][dipi_carousel_child label=&#8221;Solutions online&#8221; img_src=&#8221;https:\/\/www.technisens.com\/wp-content\/uploads\/2022\/06\/solution-on-line.svg&#8221; desc_text=&#8221;<\/p>\n<p style=%22font-size: 26px; font-weight: bold;%22>Online solutions<\/p>\n<p><em>Online communities<\/em><\/p>\n<p>Bulletin boards\/forums<br \/>Mini-groups<br \/>Communities<\/p>\n<p>&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; desc_font=&#8221;Roboto||||||||&#8221; desc_font_size=&#8221;14px&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;12px||||false|false&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221;][\/dipi_carousel_child][dipi_carousel_child label=&#8221;Ethno marketing&#8221; img_src=&#8221;https:\/\/www.technisens.com\/wp-content\/uploads\/2022\/06\/ethno-marketing.svg&#8221; desc_text=&#8221;<\/p>\n<p style=%22font-size: 26px; font-weight: bold;%22>Ethno marketing<\/p>\n<p><em>Observing consumer practices in their environment<\/em><br \/><span style=%22white-space: pre-wrap;%22><\/span><\/p>\n<p><span style=%22white-space: pre-wrap;%22>Real-time interaction<br \/>Go-pro observation<br \/>Visio-smartphone<\/span><\/p>\n<p>&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; desc_font=&#8221;Roboto||||||||&#8221; desc_font_size=&#8221;14px&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;12px||||false|false&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221;][\/dipi_carousel_child][dipi_carousel_child label=&#8221;Co-cr\u00e9ation&#8221; img_src=&#8221;https:\/\/www.technisens.com\/wp-content\/uploads\/2022\/06\/co-creation.svg&#8221; desc_text=&#8221;<\/p>\n<p style=%22font-size: 26px; font-weight: bold;%22>Co-creation<\/p>\n<p><em>Idea generation, iterative creation<\/em><\/p>\n<p>Live creation<br \/>Iterative process<\/p>\n<p>&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; desc_font=&#8221;Roboto||||||||&#8221; desc_font_size=&#8221;14px&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;12px||||false|false&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221;][\/dipi_carousel_child][\/dipi_carousel][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; theme_builder_area=&#8221;post_content&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px|||&#8221;][et_pb_row _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>Why choose Techni\u2019Sens?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>At Techni&#8217;Sens, we believe that a good qualitative research study<span style=\"font-weight: 400;\"> must be useful, concrete, and immediately actionable. It should provide actionable insights designed to inform your decisions.   <\/span><\/p>\n<p><span style=\"font-weight: 400;\">What makes the difference every day: Dual expertise <\/span><b>qualitative<\/b><span style=\"font-weight: 400;\"> and <\/span><b>quantitative<\/b><span style=\"font-weight: 400;\"> which allows you to cross-reference the <\/span><b>data<\/b><span style=\"font-weight: 400;\"> and to enrich<\/span><b>the analysis<\/b><span style=\"font-weight: 400;\">we use proven <\/span><b>proven<\/b><span style=\"font-weight: 400;\"> methods (<\/span><b>interviews,<\/b><span style=\"font-weight: 400;\">,  <\/span><b>observation<\/b><span style=\"font-weight: 400;\">, tests, hybrid approches) tailored to each specific issue, along with the ability to translate <\/span><b>results<\/b><span style=\"font-weight: 400;\"> results into actionable recommendations. From  <\/span>research through to decision-making, we provide comprehensive support.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjQzMyIsImVuYWJsZV9odG1sIjoib2ZmIn19@&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;CONTACT US&#8221; button_alignment=&#8221;left&#8221; button_alignment_phone=&#8221;center&#8221; button_alignment_last_edited=&#8221;off|desktop&#8221; _builder_version=&#8221;4.27.6&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_use_color_gradient=&#8221;on&#8221; button_bg_color_gradient_direction=&#8221;145deg&#8221; button_bg_color_gradient_stops=&#8221;#418a89 0%|#156573 100%&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;20px&#8221; button_letter_spacing=&#8221;0px&#8221; button_font=&#8221;Roboto|700||on|||||&#8221; button_use_icon=&#8221;off&#8221; transform_translate_linked=&#8221;off&#8221; custom_margin=&#8221;40px||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;-5px||32px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;10px|25px|10px|25px|true|true&#8221; box_shadow_style=&#8221;preset3&#8243; box_shadow_color=&#8221;RGBA(255,255,255,0)&#8221; global_colors_info=&#8221;{}&#8221; box_shadow_color__hover_enabled=&#8221;on|hover&#8221; box_shadow_color__hover=&#8221;rgba(21,101,115,0.39)&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover_enabled=&#8221;on|desktop&#8221; transform_translate__hover_enabled=&#8221;on|hover&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221; transform_translate__hover=&#8221;0px|-5px&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px|||&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;60deg&#8221; sticky_enabled=&#8221;0&#8243; background_color_gradient_stops=&#8221;#8fb99f 60%|#418a89 100%&#8221; alt=&#8221;background ligne&#8221; title_text=&#8221;back-ligne-deroulement-test&#8221; background_image=&#8221;https:\/\/www.technisens.com\/wp-content\/uploads\/2022\/06\/back-ligne-deroulement-test.png&#8221; background_blend=&#8221;darken&#8221; background_size=&#8221;initial&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; make_equal=&#8221;on&#8221; module_class=&#8221;reverse&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;margin:auto;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto||||||||&#8221; text_text_color=&#8221;#192346&#8243; text_font_size=&#8221;40px&#8221; text_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;26px||40px|||&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;40px&#8221; text_font_size_phone=&#8221;24px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2><span style=\"color: #ffffff;\">Qualitative vs. Quantitative research: why combine them?<\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-22px||22px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"color: #ffffff;\">Combining a qualitative study with a quantitative research<span style=\"font-weight: 400;\">, means accepting that understanding and measuring are two different things and that both are necessary. The approach  <\/span>Qualitative research explores behaviors<span style=\"font-weight: 400;\">, attitudes, reactions. The  <\/span>A quantitative method structures the data and validates the results<span style=\"font-weight: 400;\"> on a larger scale. These are two interpretations that complement each other, not replace one another. <\/span><\/span><\/p>\n<p><span style=\"color: #ffffff;\"> <\/span><\/p>\n<h3><span style=\"color: #ffffff;\">Analysis and interpretation of qualitative data<\/span><\/h3>\n<p><span style=\"color: #ffffff;\"><span style=\"font-weight: 400;\"> Thematic analysis and content analysis make it possible to organize the collected information into actionable categories. Verbatim quotes, observations, responses\u2014everything is transformed into concrete results. This is what Techni&#8217;Sens calls an \u201coperational summary\u201d\u2014not just another report, but a decision-making tool.  <\/span> Verbatim transcripts, observations, responses: everything translates into results<span style=\"font-weight: 400;\"> concrete. What Techni&#8217;Sens calls a  <\/span>Operational summary: not just another report, but a decision-making tool.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.technisens.com\/wp-content\/uploads\/2025\/11\/Quali-2-3.jpg&#8221; alt=&#8221;Woman applying serum to her face during a cosmetic product test.&#8221; title_text=&#8221;Face serum test by a woman&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; custom_margin=&#8221;20px||20px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; border_radii=&#8221;on|15px|15px|15px|15px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_phone=&#8221;margin-bottom:-30px !important;&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto||||||||&#8221; text_text_color=&#8221;#192346&#8243; text_font_size=&#8221;40px&#8221; text_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;26px||40px|||&#8221; text_font_size_tablet=&#8221;40px&#8221; text_font_size_phone=&#8221;24px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong>Some examples of qualitative research carried out by Techni&#8217;Sens  <\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_accordion toggle_icon=&#8221;&#x33;||divi||400&#8243; icon_color=&#8221;#8FB99F&#8221; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;24px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_accordion_item title=&#8221;Case study #1&#8243; open=&#8221;on&#8221; open_toggle_background_color=&#8221;rgba(143,185,159,0.1)&#8221; closed_toggle_background_color=&#8221;rgba(143,185,159,0.3)&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||10px||false|false&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; border_width_all=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>A customer needs to understand the routine and gestures involved in the use of a beauty hygiene product, in order to help finalize the development of a prototype targeting African countries. To support our customer, Techni&#8217;Sens carried out an ethnographic study in Kenya with 25 regular consumers in the target category, in order to draw up an exhaustive inventory of consumer routines and gestures (in the form of videos). <\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Case study #2&#8243; open_toggle_background_color=&#8221;rgba(143,185,159,0.1)&#8221; closed_toggle_background_color=&#8221;rgba(143,185,159,0.3)&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||10px||false|false&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; border_width_all=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221;]<\/p>\n<p>A customer wants to work on the new creative execution of its packaging, capitalizing as much as possible on feedback from its strategic target and minimizing the &#8220;go to market&#8221;. Techni&#8217;Sens set up a process of iterative focus groups (5 focus groups spread over a week) with the active involvement of the pack agency and customer stakeholders, enabling the packs to be reworked live, obtaining instant feedback and resulting in a finalized execution in just a few days. <\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Case study #3&#8243; open_toggle_background_color=&#8221;rgba(143,185,159,0.1)&#8221; closed_toggle_background_color=&#8221;rgba(143,185,159,0.3)&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||10px||false|false&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; border_width_all=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221;]<\/p>\n<p>A customer wants to test a few prototypes at a very early stage in the development process, in order to quickly identify &#8220;red flags&#8221; and prototypes to be discarded or continued in development. Techni&#8217;Sens set up a sequential evaluation of all prototypes in real use (at home) with 15 regular consumers, with an individual interview after each product evaluation. This enabled us to draw up a usage report for each prototype, highlighting consumer redflags and preferences on key sensory and efficiency dimensions.  <\/p>\n<p>[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; custom_padding=&#8221;0px|||||&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;||-50px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#192346&#8243; custom_margin=&#8221;||4px|||&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><strong>A question?<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto||||||||&#8221; text_text_color=&#8221;#192346&#8243; text_font_size=&#8221;24px&#8221; text_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;8px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>We tell you all about it!<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;https:\/\/outlook.office.com\/book\/MeettheteamTechniSens@technisens.com\/?ismsaljsauthenabled&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Talk to an expert&#8221; button_alignment=&#8221;right&#8221; button_alignment_phone=&#8221;center&#8221; button_alignment_last_edited=&#8221;off|desktop&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_use_color_gradient=&#8221;on&#8221; button_bg_color_gradient_direction=&#8221;145deg&#8221; button_bg_color_gradient_stops=&#8221;#418a89 0%|#156573 100%&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;20px&#8221; button_letter_spacing=&#8221;0px&#8221; button_font=&#8221;Roboto|700||on|||||&#8221; button_use_icon=&#8221;off&#8221; transform_translate_linked=&#8221;off&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;-24px||32px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;10px|25px|10px|25px|true|true&#8221; box_shadow_style=&#8221;preset3&#8243; box_shadow_color=&#8221;RGBA(255,255,255,0)&#8221; global_colors_info=&#8221;{}&#8221; box_shadow_color__hover_enabled=&#8221;on|hover&#8221; box_shadow_color__hover=&#8221;rgba(21,101,115,0.39)&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover_enabled=&#8221;on|desktop&#8221; transform_translate__hover_enabled=&#8221;on|hover&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221; transform_translate__hover=&#8221;0px|-5px&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_accordion toggle_icon=&#8221;&#x33;||divi||400&#8243; icon_color=&#8221;#8FB99F&#8221; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;24px&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_accordion_item title=&#8221;When should a qualitative study be preferred over a quantitative study?&#8221; open=&#8221;on&#8221; open_toggle_background_color=&#8221;rgba(143,185,159,0.1)&#8221; closed_toggle_background_color=&#8221;rgba(143,185,159,0.3)&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||10px||false|false&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; border_width_all=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>It all depends on your goal<span style=\"font-weight: 400;\">. If you\u2019re looking to understand <\/span><span style=\"font-weight: 400;\">If you\u2019re looking to understand your customers\u2019 motivations, barriers, or perceptions, a qualitative study is the right approach. It\u2019s particularly useful during the exploratory phase (new market, new concept) to test a message or claim, or to uncover the drivers of consumer behavior. To measure and validate on a large scale, a quantitative research<\/span><span style=\"font-weight: 400;\"> will take over. At Techni&#8217;Sens, we often combine both  <\/span>methods: qualitative research sheds light on the \u201cwhy,\u201d while quantitative research confirms findings on a larger scale. <\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;How much does a qualitative study cost?&#8221; open_toggle_background_color=&#8221;rgba(143,185,159,0.1)&#8221; closed_toggle_background_color=&#8221;rgba(143,185,159,0.3)&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||10px||false|false&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; border_width_all=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">The budget varies depending on the complexity of the project. Several factors influence the price: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The number of participants and their profiles,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The methods used (individual interviews, focus groups, ethno-marketing, co-creation, etc.),<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The expected level of analysis and reporting.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">At Techni&#8217;Sens, every quote is custom-tailored to your specific needs, not based on a standard catalog. The best way to get an accurate estimate? Tell us about your situation.  <\/span><\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;How many participants are needed for a qualitative study?&#8221; open_toggle_background_color=&#8221;rgba(143,185,159,0.1)&#8221; closed_toggle_background_color=&#8221;rgba(143,185,159,0.3)&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||10px||false|false&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; border_width_all=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221;]<\/p>\n<p>Unlike a quantitative research,<span style=\"font-weight: 400;\">The focus is on the richness of the exchanges. In practice: 10 to 20   <\/span>participants for individual interviews, 2 to 4 groups of 6 to 8 people for focus groups<span style=\"font-weight: 400;\">. The<\/span>goal is to reach information saturation at the point when the same topics<span style=\"font-weight: 400;\"> keep coming up and few new insights emerge. At Techni&#8217;Sens, recruitment is handled internally through our  <\/span><b>consumer panel.<\/b><span style=\"font-weight: 400;\">. A guarantee of <\/span>quality and responsiveness in the field. <\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Is a qualitative study a reliable basis for making strategic decisions?&#8221; open_toggle_background_color=&#8221;rgba(143,185,159,0.1)&#8221; closed_toggle_background_color=&#8221;rgba(143,185,159,0.3)&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||10px||false|false&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; border_width_all=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Yes, provided you fully understand what it yields. A qualitative study is not intended to generate representative figures. It provides an in-depth understanding of behaviors and helps identify concrete courses of action.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is particularly reliable for:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Explore a complex topic before investing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Generate actionable insights<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Developing a strategy before the development phase begins<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To ensure the soundness of a large-scale decision, Techni&#8217;Sens often recommends supplementing it with a quantitative study. The two approaches reinforce each other\u2014and that is exactly what our dual qualitative and quantitative expertise enables. <\/span><\/p>\n<p>[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Techni&#039;sens<\/span><\/p><\/nav> Techni&#8217;Sens&#8217; solutionsQualitative studiesQuality research is unlike any other form of research. Not because it is more complex, but because it asks a different question. Not \u201chow much?\u201d, but \u201cwhy?\u201d. In the field, this changes everything. We no longer just observe consumer behavior; we look for what explains it, the barriers, the unspoken desires, the [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"dipi_cpt_category":[],"class_list":["post-3906","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.technisens.com\/en\/wp-json\/wp\/v2\/pages\/3906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.technisens.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.technisens.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.technisens.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.technisens.com\/en\/wp-json\/wp\/v2\/comments?post=3906"}],"version-history":[{"count":30,"href":"https:\/\/www.technisens.com\/en\/wp-json\/wp\/v2\/pages\/3906\/revisions"}],"predecessor-version":[{"id":7208,"href":"https:\/\/www.technisens.com\/en\/wp-json\/wp\/v2\/pages\/3906\/revisions\/7208"}],"wp:attachment":[{"href":"https:\/\/www.technisens.com\/en\/wp-json\/wp\/v2\/media?parent=3906"}],"wp:term":[{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/www.technisens.com\/en\/wp-json\/wp\/v2\/dipi_cpt_category?post=3906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}