{"id":6341,"date":"2024-11-07T13:31:32","date_gmt":"2024-11-07T12:31:32","guid":{"rendered":"https:\/\/www.technisens.com\/sensory-analysis-how-can-the-five-senses-be-used-to-characterize-and-evaluate-products-objectively\/"},"modified":"2026-06-12T09:23:36","modified_gmt":"2026-06-12T07:23:36","slug":"sensory-analysis","status":"publish","type":"page","link":"https:\/\/www.technisens.com\/en\/sensory-analysis\/","title":{"rendered":"Sensory analysis: how can the five senses be used to characterize and evaluate products objectively?"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; next_background_color=&#8221;#ffffff&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;80deg&#8221; background_color_gradient_stops=&#8221;#86b49d 60%|#468d8b 100%&#8221; background_image=&#8221;https:\/\/www.technisens.com\/wp-content\/uploads\/2022\/06\/Background-header.svg&#8221; background_size=&#8221;contain&#8221; background_position=&#8221;top_right&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;0px||30px||false|false&#8221; custom_padding_tablet=&#8221;150px||30px||false|false&#8221; custom_padding_phone=&#8221;15px||6px||false|false&#8221; bottom_divider_style=&#8221;wave&#8221; bottom_divider_flip=&#8221;vertical&#8221; bottom_divider_arrangement=&#8221;above_content&#8221; background_last_edited=&#8221;on|phone&#8221; background_enable_image_phone=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; background__hover_enabled=&#8221;off|desktop&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; use_custom_gutter=&#8221;on&#8221; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;85%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;1500px&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;margin:auto;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; link_font=&#8221;|||||||rgba(255,255,255,0.69)|&#8221; link_text_color=&#8221;#156573&#8243; custom_margin=&#8221;||24px||false|false&#8221; global_module=&#8221;5591&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; link_text_color__hover_enabled=&#8221;on|hover&#8221; link_text_color__hover=&#8221;#FFFFFF&#8221;]<\/p>\n<nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Techni&#039;sens<\/span><\/p><\/nav>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;||4px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Techni&#8217;Sens&#8217; solutions<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;40px&#8221; text_line_height=&#8221;1.2em&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;43px&#8221; custom_margin=&#8221;26px||18px||false|false&#8221; text_font_size_tablet=&#8221;40px&#8221; text_font_size_phone=&#8221;24px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;43px&#8221; header_font_size_phone=&#8221;35px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Sensory analysis<\/h1>\n<p><o:p><\/o:p><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Sensory analysis<\/strong> is a science dedicated to evaluating products using our senses. It plays a key role in <strong>sensory marketing and research and development<\/strong>, where consumers&#8217; <strong>sensory perceptions<\/strong> are essential for creating memorable experiences and positively influencing their purchasing decisions. This approach makes it possible to decipher a product&#8217;s characteristics based on its description through taste, smell, sight, touch, and hearing.  <\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/outlook.office.com\/book\/MeettheteamTechniSens@technisens.com\/?ismsaljsauthenabled&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Talk to an expert&#8221; button_alignment=&#8221;left&#8221; button_alignment_phone=&#8221;center&#8221; button_alignment_last_edited=&#8221;off|desktop&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_use_color_gradient=&#8221;on&#8221; button_bg_color_gradient_direction=&#8221;145deg&#8221; button_bg_color_gradient_stops=&#8221;#418a89 0%|#156573 100%&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;20px&#8221; button_letter_spacing=&#8221;0px&#8221; button_font=&#8221;Roboto|700||on|||||&#8221; button_use_icon=&#8221;off&#8221; transform_translate_linked=&#8221;off&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;-5px||32px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;10px|25px|10px|25px|true|true&#8221; box_shadow_style=&#8221;preset3&#8243; box_shadow_color=&#8221;RGBA(255,255,255,0)&#8221; global_colors_info=&#8221;{}&#8221; box_shadow_color__hover_enabled=&#8221;on|hover&#8221; box_shadow_color__hover=&#8221;rgba(21,101,115,0.39)&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover_enabled=&#8221;on|desktop&#8221; transform_translate__hover_enabled=&#8221;on|hover&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221; transform_translate__hover=&#8221;0px|-5px&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;contain&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.technisens.com\/wp-content\/uploads\/2026\/06\/Intro-pages-site-web.png&#8221; alt=&#8221;A woman wearing a green facial mask, illustrating the evaluation of organoleptic properties and sensory analysis of cosmetic products at Techni&#039;Sens.&#8221; title_text=&#8221;sensory-analysis-of-cosmetics-face-mask&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;58%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;20px||||false|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_slide=&#8221;5%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_margin_tablet=&#8221;||0px||false|false&#8221; custom_margin_phone=&#8221;||0px||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;0px||0px||true|&#8221; custom_padding_tablet=&#8221;29px||29px||true|&#8221; custom_padding_phone=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_5,3_5&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.technisens.com\/wp-content\/uploads\/2026\/06\/Intro-pages-site-web-1.jpg&#8221; alt=&#8221;Two women wearing green face masks and eating noodles, illustrating Techni&#039;Sens&#039; dual expertise in sensory analysis for both the food and cosmetics industries.&#8221; title_text=&#8221;multisectoral sensory analysis in the cosmetics and food industries&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|12px|12px|12px|12px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>What is sensory analysis?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-20px||||false|false&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Behind this somewhat technical term, the idea is actually quite simple: to describe and measure a product\u2019s characteristics through the senses. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sensory evaluation encompasses all methods used to analyze how a product is perceived through the senses: taste, smell, texture, touch, and appearance. In the food industry, these are referred to as organoleptic properties. In other sectors, such as cosmetics, the term \u201csensory characteristics\u201d is more commonly used, but the approach remains the same: to objectively describe what is perceived. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Specifically, we measure:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><span>the perceived sensory characteristics of the product,<\/span><\/span><\/li>\n<li><span style=\"font-weight: 400;\"><span>the intensity and nuances of different products,<\/span><\/span><\/li>\n<li><span style=\"font-weight: 400;\"><span>the differences or similarities between formulations.<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">That\u2019s not an opinion. It\u2019s a fact. <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>The fundamentals of sensory evaluation<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#192346&#8243; link_text_color=&#8221;#000000&#8243; ul_text_color=&#8221;#000000&#8243; ol_text_color=&#8221;#000000&#8243; quote_text_color=&#8221;#000000&#8243; custom_margin=&#8221;-20px||40px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The insights gained from this method enable the identification of levers that directly influence <strong>purchasing decisions<\/strong> and <strong>consumer experience<\/strong>. By providing valuable data on the market, customer preferences, and expectations, it helps brands optimize their products to best meet these requirements and deliver quality products. <\/p>\n<p>The methodology is defined by a thorough understanding of how <strong>humans perceive products<\/strong>. As this perception can vary significantly from one individual to another, <strong>sensory<\/strong> analysis is based on a principle of training to measure <strong>sensory stimuli<\/strong> in order to objectively evaluate a product&#8217;s properties. The levels of analysis encompass various aspects, ranging from simple identification to complex evaluation of sensations and their intensity.  <\/p>\n<p>The <strong>objectives <\/strong>of this assessment go beyond simply determining <strong>sensory characteristics<\/strong>; they also aim to ensure <strong>product quality<\/strong>. Through rigorous analysis, it is possible to identify targeted areas for improvement. <\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjQzMyIsImVuYWJsZV9odG1sIjoib2ZmIn19@&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Contact us&#8221; button_alignment=&#8221;left&#8221; button_alignment_phone=&#8221;center&#8221; button_alignment_last_edited=&#8221;off|desktop&#8221; _builder_version=&#8221;4.27.6&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_use_color_gradient=&#8221;on&#8221; button_bg_color_gradient_direction=&#8221;145deg&#8221; button_bg_color_gradient_stops=&#8221;#418a89 0%|#156573 100%&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;20px&#8221; button_letter_spacing=&#8221;0px&#8221; button_font=&#8221;Roboto|700||on|||||&#8221; button_use_icon=&#8221;off&#8221; transform_translate_linked=&#8221;off&#8221; custom_margin=&#8221;||60px||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;-5px||32px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;10px|25px|10px|25px|true|true&#8221; box_shadow_style=&#8221;preset3&#8243; box_shadow_color=&#8221;RGBA(255,255,255,0)&#8221; global_colors_info=&#8221;{}&#8221; box_shadow_color__hover_enabled=&#8221;on|hover&#8221; box_shadow_color__hover=&#8221;rgba(21,101,115,0.39)&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover_enabled=&#8221;on|desktop&#8221; transform_translate__hover_enabled=&#8221;on|hover&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221; transform_translate__hover=&#8221;0px|-5px&#8221;][\/et_pb_button][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Why use sensory analysis?<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-35px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(143,185,159,0.2)&#8221; custom_padding=&#8221;35px|20px|20px|20px|false|true&#8221; hover_enabled=&#8221;0&#8243; border_radii=&#8221;off||12px|12px|&#8221; global_colors_info=&#8221;{}&#8221; border_width_left=&#8221;7px&#8221; border_color_left=&#8221;#8FB99F&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h3>Improving product quality<\/h3>\n<p><span>Thanks to descriptive evaluations and discriminative methods, it becomes possible to pinpoint exactly what works and what doesn\u2019t. Too tart, not melt-in-the-mouth enough\u2026 every detail counts. <\/span><\/p>\n<p><span>These analyses make it possible to:<\/span><\/p>\n<ul>\n<li><span>correct sensory imbalances,<\/span><br \/><span><\/span><\/li>\n<li><span>refine a formulation,<\/span><\/li>\n<li><span>ensure a product&#8217;s consistency over time.<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(143,185,159,0.2)&#8221; custom_padding=&#8221;35px|20px|20px|20px|false|false&#8221; hover_enabled=&#8221;0&#8243; border_radii=&#8221;off||12px|12px|&#8221; global_colors_info=&#8221;{}&#8221; border_width_left=&#8221;7px&#8221; border_color_left=&#8221;#8FB99F&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h3>Marketing decision support<\/h3>\n<p>Sensory evaluation<span style=\"font-weight: 400;\"> provides concrete insights to guide decision-making: positioning, reformulation, and prioritization of development areas. It enables the  <\/span>transformation of sensory experiences into concrete decisions.<\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, it helps to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">reduce uncertainties,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">prioritize investments,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">maximize the chances of success in the market.<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221;][et_pb_column _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;40px||-40px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2 style=\"text-align: center;\">The sensory analysis process in practice<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;contain&#8221; background_position=&#8221;top_right&#8221; custom_margin=&#8221;-40px||||false|false&#8221; custom_padding=&#8221;0px||30px||false|false&#8221; custom_padding_tablet=&#8221;150px||30px||false|false&#8221; custom_padding_phone=&#8221;15px||6px||false|false&#8221; top_divider_style=&#8221;curve&#8221; top_divider_color=&#8221;#FFFFFF&#8221; bottom_divider_style=&#8221;wave&#8221; bottom_divider_color=&#8221;#FFFFFF&#8221; bottom_divider_flip=&#8221;vertical&#8221; bottom_divider_arrangement=&#8221;above_content&#8221; background_last_edited=&#8221;on|phone&#8221; background_enable_image_phone=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; background__hover_enabled=&#8221;off|desktop&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; use_custom_gutter=&#8221;on&#8221; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;85%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;1500px&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;100px||40px||false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;margin:auto;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_accordion toggle_icon=&#8221;&#xe050;||divi||400&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;5px||6px||false|false&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_accordion_item title=&#8221;Selection of panelists&#8221; open=&#8221;on&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; border_width_all=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221; toggle_level=&#8221;h4&#8243; toggle_font_size=&#8221;16px&#8221;]<\/p>\n<p>Careful selection of the consumer panel is a critical step in ensuring the validity of the results obtained during a sensory analysis. Techni&#8217;Sens maintains its own expert panel and assembles ad hoc panels tailored to the specific needs of each study. <\/p>\n<p>Selection exercises were carried out by the volunteers (description test, rating scale test, ranking test, matching test) in order to assess their abilities:<\/p>\n<ul>\n<li>Ability to <strong>understand questions<\/strong>, <strong>answer a questionnaire<\/strong>, and <strong>express oneself, describe<\/strong><\/li>\n<li><strong><\/strong>Ability to <strong>discriminate<\/strong>, <strong>learn<\/strong>, and memorize stimuli and <strong>differentiate intensities<\/strong><\/li>\n<\/ul>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Training for panelists&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; border_width_all=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221; toggle_level=&#8221;h4&#8243; toggle_font_size=&#8221;16px&#8221; open=&#8221;off&#8221;]<\/p>\n<p>Training panelists is just as important as selecting them. It aims to refine their sensory skills, enabling them to conduct accurate and reliable evaluations. This process includes familiarizing them with the specific descriptors used to characterize the products being tested, as well as teaching them how to use rating scales based on defined minimum and maximum thresholds.  <\/p>\n<p>The effectiveness, consistency, and reliability of the results are directly linked to the quality of the consumer panel. Proper training not only ensures a better understanding of the subtle differences between products but also helps minimize inter-individual variations during evaluation sessions. <\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Sensory analysis methodology&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; border_width_all=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221; toggle_level=&#8221;h4&#8243; toggle_font_size=&#8221;16px&#8221; open=&#8221;off&#8221;]<\/p>\n<p>The <strong>protocols<\/strong> and standards established by Techni&#8217;Sens play a key role in defining the right <strong>methodology <\/strong>to adopt for successful sensory analysis. Each step must be meticulously planned to ensure that the data collected is relevant and usable. <\/p>\n<p>The <strong>analytical approach<\/strong> used in <strong>sensory analysis<\/strong> by a <strong>panel <\/strong>of experts aims to accurately and objectively measure the <strong>perceptions<\/strong> and <strong>feelings <\/strong>generated by the product.<\/p>\n<p>The rigorous interpretation of data from this <strong>quantitative analysis<\/strong>, coupled with a focus on accuracy, enables companies to make informed decisions about developing or improving their products.<\/p>\n<p>The implementation of sensory analysis makes it possible to:<\/p>\n<ul>\n<li>Determining whether there are sensory differences between products (discriminative methods)<\/li>\n<li>Objectively describe or compare products using descriptor analysis<\/li>\n<\/ul>\n<p>Techni&#8217;Sens uses a variety of <strong>sensory evaluation methods <\/strong>tailored to the objectives set:<\/p>\n<ul>\n<li>Descriptive methods: QDA<\/li>\n<li>Time-based methods: TDS, TI, and TCATA<\/li>\n<li>Discriminative methods: triangular tests, 2\/5 and Degree of Difference, are also used.<\/li>\n<li>As well as alternative methods such as free sorting, flash profiling, napping and free-linking<\/li>\n<\/ul>\n<p>[\/et_pb_accordion_item][\/et_pb_accordion][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjU5OTEiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Also check out: Cross&apos;Sense\u2122&#8221; button_alignment=&#8221;left&#8221; button_alignment_phone=&#8221;center&#8221; button_alignment_last_edited=&#8221;off|desktop&#8221; _builder_version=&#8221;4.27.6&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_use_color_gradient=&#8221;on&#8221; button_bg_color_gradient_direction=&#8221;145deg&#8221; button_bg_color_gradient_stops=&#8221;#418a89 0%|#156573 100%&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;20px&#8221; button_letter_spacing=&#8221;0px&#8221; button_font=&#8221;Roboto|700||on|||||&#8221; button_use_icon=&#8221;off&#8221; transform_translate_linked=&#8221;off&#8221; custom_margin=&#8221;40px||0px||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;-5px||32px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;10px|25px|10px|25px|true|true&#8221; box_shadow_style=&#8221;preset3&#8243; box_shadow_color=&#8221;RGBA(255,255,255,0)&#8221; global_colors_info=&#8221;{}&#8221; box_shadow_color__hover_enabled=&#8221;on|hover&#8221; box_shadow_color__hover=&#8221;rgba(21,101,115,0.39)&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover_enabled=&#8221;on|desktop&#8221; transform_translate__hover_enabled=&#8221;on|hover&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221; transform_translate__hover=&#8221;0px|-5px&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;contain&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.technisens.com\/wp-content\/uploads\/2026\/06\/Intro-pages-site-web-1.png&#8221; alt=&#8221;A smiling man in an orange sweater using a tablet, illustrating the digital entry of responses during a sensory analysis session at Techni&#039;Sens.&#8221; title_text=&#8221;Digital Data Collection for Sensory Analysis &#8211; Technisens&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; width=&#8221;105%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;58%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;20px||||false|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_slide=&#8221;5%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: left;\"><b>Examples of applications of sensory evaluation<\/b><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>Through sensory evaluations and descriptive and discriminative methods, it becomes possible to obtain an accurate and objective description of a product\u2019s characteristics. This allows us to identify similarities and differences between prototypes, areas for improvement\u2026 and sometimes even untapped opportunities. <\/span><\/p>\n<p><span>In practical terms, these methods make it possible to:<\/span><\/p>\n<ul>\n<li><span>to guide the formulation,<\/span><\/li>\n<li><span>to compare several prototypes with one another,<\/span><\/li>\n<li><span>to guide decisions based on measured product characteristics.<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-20px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.technisens.com\/wp-content\/uploads\/2026\/03\/Nouveaute-1080-x-1080-px.png&#8221; alt=&#8221;Anonymized mapping of preferences, including product positioning and sensory descriptors.&#8221; title_text=&#8221;New! (1080 x 1080 px) &#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Focus on Preference Mapping<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-20px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Techni\u2019Sens uses a method called \u201c<a href=\"https:\/\/www.technisens.com\/en\/preference-mapping\/\">Preference Mapping<\/a>\u201d to identify the sensory characteristics of an \u201cideal\u201d product, in line with consumer preferences. <o:p><\/o:p><\/p>\n<p>This approach links precise descriptive data (derived from profiles established by sensory experts) with hedonic data (consumer assessments). <o:p><\/o:p>Preference Mapping (PrefMap) enables Techni\u2019Sens to help its clients understand their consumers\u2019 expectations. The results obtained serve as a valuable source of information for decision-making, revealing the key factors that drive consumer preferences and providing the insights needed to define the characteristics of the ideal product. <o:p><\/o:p><\/p>\n<p>The recommendations resulting from this analysis are strategic for optimizing the product under review, refining the brand&#8217;s positioning vis-\u00e0-vis the competition, and inspiring the development of new innovations.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Impact on product development<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-20px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Sensory analysis is a powerful tool for understanding and improving how consumers perceive products. Techni&#8217;Sens, through its expertise and innovative methods, stands out in this field by offering high-quality services that help companies tailor their products and offerings to the expectations of their target audiences. <\/p>\n<p>The methods used by Techni&#8217;Sens\u2014such as descriptive analysis, temporal analysis, discriminant testing, and alternative approaches\u2014enable a comprehensive and accurate assessment of a product\u2019s sensory characteristics. The rigorous selection and training of expert evaluation panels ensure the reliability and consistency of the results obtained. <\/p>\n<p>Future trends in sensory marketing promise to reshape the way we perceive products. By focusing on an enhanced user experience, they pave the way for a sustainable competitive advantage for brands that can innovate while addressing consumers\u2019 deepest desires. <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;90deg&#8221; background_color_gradient_stops=&#8221;#8fb99f 0%|#428b8a 99%&#8221; custom_margin=&#8221;40px||||false|false&#8221; custom_padding=&#8221;0px|3%|0px|3%|true|true&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;40px&#8221; text_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;26px||28px||false|false&#8221; text_orientation_tablet=&#8221;&#8221; text_orientation_phone=&#8221;center&#8221; text_orientation_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Would you like to conduct a sensory analysis?<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;margin:auto;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjQzMyIsImVuYWJsZV9odG1sIjoib2ZmIn19@&#8221; button_text=&#8221;Request a free quote&#8221; button_alignment=&#8221;right&#8221; button_alignment_tablet=&#8221;&#8221; button_alignment_phone=&#8221;center&#8221; button_alignment_last_edited=&#8221;on|phone&#8221; 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global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||4px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">For your research<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto|700|||||||&#8221; text_font_size=&#8221;24px&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Our (other) solutions<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;2560px&#8221; 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_builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;left&#8221; module_alignment=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;][dipi_carousel_child label=&#8221;Test de concept&#8221; desc_text=&#8221;<\/p>\n<p>Concept testing<\/p>\n<p>&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; desc_font=&#8221;Roboto|700|||||||&#8221; desc_font_size=&#8221;20px&#8221; desc_line_height=&#8221;1.1em&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;12px||||false|false&#8221; link_option_url=&#8221;https:\/\/www.technisens.com\/en\/?page_id=4036&#8243; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221;][\/dipi_carousel_child][dipi_carousel_child label=&#8221;Insight Studio 360\u2122&#8221; desc_text=&#8221;<\/p>\n<p><strong>Insight Studio 360\u2122<\/strong><\/p>\n<p>&#8221; _builder_version=&#8221;4.27.6&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; desc_font=&#8221;Roboto|700|||||||&#8221; desc_font_size=&#8221;20px&#8221; desc_line_height=&#8221;1.1em&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;12px||||false|false&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjY1MzAiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221;][\/dipi_carousel_child][dipi_carousel_child label=&#8221;Pr\u00e9f\u00e9rence Mapping&#8221; desc_text=&#8221;<\/p>\n<p>Preference Mapping<\/p>\n<p>&#8221; _builder_version=&#8221;4.27.6&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; desc_font=&#8221;Roboto|700|||||||&#8221; desc_font_size=&#8221;20px&#8221; desc_line_height=&#8221;1.1em&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;12px||||false|false&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjY2OTEiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221;][\/dipi_carousel_child][dipi_carousel_child label=&#8221;Test de claim&#8221; desc_text=&#8221;<\/p>\n<p>Claims testing<\/p>\n<p>&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; desc_font=&#8221;Roboto|700|||||||&#8221; desc_font_size=&#8221;20px&#8221; desc_line_height=&#8221;1.1em&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;12px||||false|false&#8221; link_option_url=&#8221;https:\/\/www.technisens.com\/claim-marketing-sont-importance-dans-la-construction-de-limage-de-marque\/&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221;][\/dipi_carousel_child][dipi_carousel_child label=&#8221;Test de pack&#8221; desc_text=&#8221;<\/p>\n<p>Packaging testing<\/p>\n<p>&#8221; _builder_version=&#8221;4.27.6&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; desc_font=&#8221;Roboto|700|||||||&#8221; desc_font_size=&#8221;20px&#8221; desc_line_height=&#8221;1.1em&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;12px||||false|false&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjY5MTciLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221;][\/dipi_carousel_child][dipi_carousel_child label=&#8221;Test d&#8217;\u00e9motions&#8221; desc_text=&#8221;<\/p>\n<p>Emotion testing<\/p>\n<p>&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; desc_font=&#8221;Roboto|700|||||||&#8221; desc_font_size=&#8221;20px&#8221; desc_line_height=&#8221;1.1em&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;12px||||false|false&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221;][\/dipi_carousel_child][dipi_carousel_child label=&#8221;Approches implicites&#8221; desc_text=&#8221;<\/p>\n<p>Implicit approaches<\/p>\n<p>&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; desc_font=&#8221;Roboto|700|||||||&#8221; desc_font_size=&#8221;20px&#8221; desc_line_height=&#8221;1.1em&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;12px||||false|false&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221;][\/dipi_carousel_child][dipi_carousel_child label=&#8221;Approche qualitative&#8221; desc_text=&#8221;<\/p>\n<p>Qualitative approach<\/p>\n<p>&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; desc_font=&#8221;Roboto|700|||||||&#8221; desc_font_size=&#8221;20px&#8221; desc_line_height=&#8221;1.1em&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;12px||||false|false&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221;][\/dipi_carousel_child][dipi_carousel_child label=&#8221;Test organoleptique&#8221; desc_text=&#8221;<\/p>\n<p>Organoleptic testing<\/p>\n<p>&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; desc_font=&#8221;Roboto|700|||||||&#8221; desc_font_size=&#8221;20px&#8221; desc_line_height=&#8221;1.1em&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;12px||||false|false&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221;][\/dipi_carousel_child][dipi_carousel_child label=&#8221;Test de produit&#8221; desc_text=&#8221;<\/p>\n<p>Product testing<\/p>\n<p>&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; desc_font=&#8221;Roboto|700|||||||&#8221; desc_font_size=&#8221;20px&#8221; desc_line_height=&#8221;1.1em&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;12px||||false|false&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221;][\/dipi_carousel_child][dipi_carousel_child label=&#8221;Description sensorielle&#8221; desc_text=&#8221;<\/p>\n<p>Sensory description<\/p>\n<p>&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; desc_font=&#8221;Roboto|700|||||||&#8221; desc_font_size=&#8221;20px&#8221; desc_line_height=&#8221;1.1em&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;12px||||false|false&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221;][\/dipi_carousel_child][dipi_carousel_child label=&#8221;Positionnement prix&#8221; desc_text=&#8221;<\/p>\n<p>Price positioning<\/p>\n<p>&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; desc_font=&#8221;Roboto|700|||||||&#8221; desc_font_size=&#8221;20px&#8221; desc_line_height=&#8221;1.1em&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;12px||||false|false&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221;][\/dipi_carousel_child][\/dipi_carousel][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Techni&#039;sens<\/span><\/p><\/nav> Techni&#8217;Sens&#8217; solutionsSensory analysis Sensory analysis is a science dedicated to evaluating products using our senses. It plays a key role in sensory marketing and research and development, where consumers&#8217; sensory perceptions are essential for creating memorable experiences and positively influencing their purchasing decisions. This approach makes it possible to decipher a product&#8217;s characteristics based [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"dipi_cpt_category":[],"class_list":["post-6341","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.technisens.com\/en\/wp-json\/wp\/v2\/pages\/6341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.technisens.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.technisens.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.technisens.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.technisens.com\/en\/wp-json\/wp\/v2\/comments?post=6341"}],"version-history":[{"count":11,"href":"https:\/\/www.technisens.com\/en\/wp-json\/wp\/v2\/pages\/6341\/revisions"}],"predecessor-version":[{"id":7052,"href":"https:\/\/www.technisens.com\/en\/wp-json\/wp\/v2\/pages\/6341\/revisions\/7052"}],"wp:attachment":[{"href":"https:\/\/www.technisens.com\/en\/wp-json\/wp\/v2\/media?parent=6341"}],"wp:term":[{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/www.technisens.com\/en\/wp-json\/wp\/v2\/dipi_cpt_category?post=6341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}