{"id":6341,"date":"2024-11-07T13:31:32","date_gmt":"2024-11-07T12:31:32","guid":{"rendered":"https:\/\/www.technisens.com\/sensory-analysis-how-can-the-five-senses-be-used-to-characterize-and-evaluate-products-objectively\/"},"modified":"2026-01-23T09:37:38","modified_gmt":"2026-01-23T08:37:38","slug":"sensory-analysis-how-can-the-five-senses-be-used-to-characterize-and-evaluate-products-objectively","status":"publish","type":"page","link":"https:\/\/www.technisens.com\/en\/sensory-analysis-how-can-the-five-senses-be-used-to-characterize-and-evaluate-products-objectively\/","title":{"rendered":"Sensory analysis: how can the five senses be used to characterize and evaluate products objectively?"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; next_background_color=&#8221;#ffffff&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;80deg&#8221; background_color_gradient_stops=&#8221;#86b49d 60%|#468d8b 100%&#8221; background_image=&#8221;https:\/\/www.technisens.com\/wp-content\/uploads\/2022\/06\/Background-header.svg&#8221; background_size=&#8221;contain&#8221; background_position=&#8221;top_right&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;0px||30px||false|false&#8221; custom_padding_tablet=&#8221;150px||30px||false|false&#8221; custom_padding_phone=&#8221;15px||6px||false|false&#8221; bottom_divider_style=&#8221;wave&#8221; bottom_divider_flip=&#8221;vertical&#8221; bottom_divider_arrangement=&#8221;above_content&#8221; background_last_edited=&#8221;on|phone&#8221; background_enable_image_phone=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; background__hover_enabled=&#8221;off|desktop&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; use_custom_gutter=&#8221;on&#8221; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;85%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;1500px&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;margin:auto;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; link_font=&#8221;|||||||rgba(255,255,255,0.69)|&#8221; link_text_color=&#8221;#156573&#8243; custom_margin=&#8221;||24px||false|false&#8221; global_module=&#8221;5591&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; link_text_color__hover_enabled=&#8221;on|hover&#8221; link_text_color__hover=&#8221;#FFFFFF&#8221;]<\/p>\n<nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Techni&#039;sens<\/span><\/p><\/nav>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;||4px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Techni&#8217;Sens&#8217; solutions<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;40px&#8221; text_line_height=&#8221;1.2em&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;43px&#8221; custom_margin=&#8221;26px||18px||false|false&#8221; text_font_size_tablet=&#8221;40px&#8221; text_font_size_phone=&#8221;24px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;43px&#8221; header_font_size_phone=&#8221;35px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Sensory analysis: how can the five senses be used to characterize and evaluate products objectively?<o:p><\/o:p><\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Sensory analysis &#8211; Understanding its impact on marketing and R&amp;D<\/strong><\/p>\n<p><strong>Sensory analysis<\/strong> is a science dedicated to evaluating products using our senses. It plays a key role in <strong>sensory marketing and research and development<\/strong>, where consumers&#8217; <strong>sensory perceptions<\/strong> are essential for creating memorable experiences and positively influencing their purchasing decisions. This approach makes it possible to decipher a product&#8217;s characteristics based on its description through taste, smell, sight, touch, and hearing.  <\/p>\n<p>The <strong>development <\/strong>of sensory analysis dates back several decades, marking a turning point in how companies approach the design and improvement of their products. Its <strong>history <\/strong>reveals a constant evolution, from simple taste evaluation to complex analysis involving various tools and methodologies. This progress has enabled its application to be extended to many sectors, including food and cosmetics.  <\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;contain&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.technisens.com\/wp-content\/uploads\/2024\/11\/analyse-sensorielle.webp&#8221; alt=&#8221;sensory analysis&#8221; title_text=&#8221;sensory analysis&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;58%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;20px||||false|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_slide=&#8221;5%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||true|&#8221; custom_padding_tablet=&#8221;29px||29px||true|&#8221; custom_padding_phone=&#8221;0px||0px||true|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_margin=&#8221;||0px||false|false&#8221; sticky_enabled=&#8221;0&#8243; custom_margin_tablet=&#8221;||0px||false|false&#8221; custom_margin_phone=&#8221;||0px||false|false&#8221;][et_pb_row column_structure=&#8221;2_5,3_5&#8243; use_custom_gutter=&#8221;on&#8221; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;margin:auto;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.technisens.com\/wp-content\/uploads\/2026\/01\/Sans-titre-2.jpg&#8221; alt=&#8221;Man using a massaging device on his face during a cosmetic treatment test&#8221; title_text=&#8221;Facial treatment test with massage accessory&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; border_radii=&#8221;on|12px|12px|12px|12px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;margin:auto;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto||||||||&#8221; text_text_color=&#8221;#192346&#8243; text_font_size=&#8221;24px&#8221; text_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;-1px||32px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>The fundamentals of sensory evaluation <o:p><\/o:p><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#192346&#8243; link_text_color=&#8221;#000000&#8243; ul_text_color=&#8221;#000000&#8243; ol_text_color=&#8221;#000000&#8243; quote_text_color=&#8221;#000000&#8243; custom_margin=&#8221;||15px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The insights gained from this method enable the identification of levers that directly influence <strong>purchasing decisions<\/strong> and <strong>consumer experience<\/strong>. By providing valuable data on the market, customer preferences, and expectations, it helps brands optimize their products to best meet these requirements and deliver quality products. <\/p>\n<p>The methodology is defined by a thorough understanding of how <strong>humans perceive products<\/strong>. As this perception can vary significantly from one individual to another, <strong>sensory<\/strong> analysis is based on a principle of training to measure <strong>sensory stimuli<\/strong> in order to objectively evaluate a product&#8217;s properties. The levels of analysis encompass various aspects, ranging from simple identification to complex evaluation of sensations and their intensity.  <\/p>\n<p>The <strong>organoleptic properties of a product<\/strong> include all the <strong>characteristics <\/strong>perceived by our senses, such as taste, smell, aroma, texture, appearance, sound, etc. The ability to distinguish these elements plays a fundamental role in sensory evaluation. <strong>Identification <\/strong>and <strong>discrimination <\/strong>are essential for determining the characteristics of a product.  <\/p>\n<p>The <strong>objectives <\/strong>of this assessment go beyond simply determining <strong>sensory characteristics<\/strong>; they also aim to ensure <strong>product quality<\/strong>. Through rigorous analysis, it is possible to identify targeted areas for improvement. <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto||||||||&#8221; text_text_color=&#8221;#192346&#8243; text_font_size=&#8221;40px&#8221; text_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;26px||20px||false|false&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;40px&#8221; text_font_size_phone=&#8221;24px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2><span style=\"color: #192346;\">Key steps in sensory analysis<\/span><o:p><\/o:p><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"color: #192346;\">Sensory analysis involves several essential steps to evaluate the sensory properties of a product. First, the selection of panelists is crucial, as they are the ones who will measure the organoleptic characteristics of the products being evaluated. Next, the tests must be rigorously conducted, ensuring compliance with established standards and protocols. Data collection and analysis are also important phases in interpreting the results objectively. Finally, reporting the results to stakeholders allows relevant conclusions to be drawn for product improvement.    <\/span><o:p><\/o:p><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; prev_background_color=&#8221;#ffffff&#8221; next_background_color=&#8221;#ffffff&#8221; module_id=&#8221;assets&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_image=&#8221;off&#8221; custom_padding=&#8221;150px||150px||true|false&#8221; custom_padding_tablet=&#8221;150px||150px||true|false&#8221; custom_padding_phone=&#8221;54px||54px||true|false&#8221; top_divider_style=&#8221;curve&#8221; top_divider_height_tablet=&#8221;&#8221; top_divider_height_phone=&#8221;40px&#8221; top_divider_height_last_edited=&#8221;on|phone&#8221; bottom_divider_style=&#8221;curve&#8221; bottom_divider_flip=&#8221;vertical&#8221; bottom_divider_height_tablet=&#8221;&#8221; bottom_divider_height_phone=&#8221;23px&#8221; bottom_divider_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; use_custom_gutter=&#8221;on&#8221; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;margin:auto;&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto||||||||&#8221; text_text_color=&#8221;#192346&#8243; text_font_size=&#8221;30px&#8221; text_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;3px||33px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>The sensory analysis process in practice<\/h2>\n<p>[\/et_pb_text][et_pb_accordion toggle_icon=&#8221;&#x33;||divi||400&#8243; icon_color=&#8221;#8FB99F&#8221; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;24px&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_accordion_item title=&#8221;The selection of evaluators&#8221; open=&#8221;on&#8221; open_toggle_background_color=&#8221;rgba(143,185,159,0.1)&#8221; closed_toggle_background_color=&#8221;rgba(143,185,159,0.3)&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||10px||false|false&#8221; hover_enabled=&#8221;0&#8243; border_radii=&#8221;on|16px|16px|16px|16px&#8221; border_width_all=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>The rigorous selection of the panel of evaluators is a critical step in ensuring the validity of the results obtained during a sensory analysis. Techni&#8217;Sens has its <strong>own expert panel<\/strong> and sets up ad hoc panels according to the specific needs of each study. <\/p>\n<p>Selection exercises were carried out by the volunteers (description test, rating scale test, ranking test, matching test) in order to assess their abilities:<\/p>\n<\/p>\n<ul>\n<li>Ability to <strong>understand questions<\/strong>, <strong>answer a questionnaire<\/strong>, and <strong>express oneself, describe<\/strong><\/li>\n<li><strong><\/strong>Ability to <strong>discriminate<\/strong>, <strong>learn<\/strong>, and memorize stimuli and <strong>differentiate intensities<\/strong><\/li>\n<li style=\"list-style-type: none;\">\n<ul><\/ul>\n<\/li>\n<\/ul>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Training of evaluators&#8221; open_toggle_background_color=&#8221;rgba(143,185,159,0.1)&#8221; closed_toggle_background_color=&#8221;rgba(143,185,159,0.3)&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||10px||false|false&#8221; hover_enabled=&#8221;0&#8243; border_radii=&#8221;on|16px|16px|16px|16px&#8221; border_width_all=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; open=&#8221;off&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>The <strong>training<\/strong> of evaluators is just as important as their selection. It aims to refine their <strong>sensory skills<\/strong>, enabling them to carry out accurate and reliable evaluations. This process includes familiarization with the specific descriptors used to characterize the products being tested, as well as a phase of learning how to use the scales, according to defined minimum and maximum limits.  <\/p>\n<p>The <strong>effectiveness<\/strong>, <strong>consistency<\/strong>, and <strong>reliability of the results<\/strong> are directly linked to the quality of the panel of evaluators. Adequate training not only ensures a better perception of the nuances between different products, but also helps to minimize inter-individual variations during evaluation sessions. <\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Sensory analysis methodology&#8221; open_toggle_background_color=&#8221;rgba(143,185,159,0.1)&#8221; closed_toggle_background_color=&#8221;rgba(143,185,159,0.3)&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||10px||false|false&#8221; hover_enabled=&#8221;0&#8243; border_radii=&#8221;on|16px|16px|16px|16px&#8221; border_width_all=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; open=&#8221;off&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>The <strong>protocols<\/strong> and standards established by Techni&#8217;Sens play a key role in defining the right <strong>methodology <\/strong>to adopt for successful sensory analysis. Each step must be meticulously planned to ensure that the data collected is relevant and usable. <\/p>\n<p>The <strong>analytical approach<\/strong> used in <strong>sensory analysis<\/strong> by a <strong>panel <\/strong>of experts aims to accurately and objectively measure the <strong>perceptions<\/strong> and <strong>feelings <\/strong>generated by the product.<\/p>\n<p>The rigorous interpretation of data from this <strong>quantitative analysis<\/strong>, coupled with a focus on accuracy, enables companies to make informed decisions about developing or improving their products.<\/p>\n<p>The implementation of sensory analysis makes it possible to:<\/p>\n<p>&#8211; Determine whether there are sensory differences between products (discriminative methods)<\/p>\n<p>&#8211; Describe or compare products objectively using descriptor analysis<\/p>\n<p>Techni&#8217;Sens uses a variety of <strong>sensory evaluation methods <\/strong>tailored to the objectives set:<\/p>\n<ul>\n<li>Descriptive methods: QDA<\/li>\n<li>Time-based methods: TDS, TI, and TCATA<\/li>\n<li>Discriminative methods: triangular tests, 2\/5 and Degree of Difference, are also used.<\/li>\n<li>As well as alternative methods such as free sorting, flash profiling, and napping.<\/li>\n<\/ul>\n<p>[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/www.technisens.com\/wp-content\/uploads\/2026\/01\/Sans-titre-1.jpg&#8221; title_text=&#8221;Sensory analysis marketing report&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;right&#8221; animation_intensity_slide=&#8221;10%&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; 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(\/figma)--&gt;\"><\/span><strong><span style=\"white-space: pre-wrap;\">Our Senso services<\/span><\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][dipi_carousel columns=&#8221;3&#8243; pagination=&#8221;on&#8221; pagination_color=&#8221;#8FB99F&#8221; pagination_active_color=&#8221;#156573&#8243; columns_tablet=&#8221;3&#8243; columns_phone=&#8221;1&#8243; columns_last_edited=&#8221;on|phone&#8221; module_class=&#8221;sliderservices&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;left&#8221; module_alignment=&#8221;left&#8221; custom_css_free_form=&#8221;.sliderservices img{||  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border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/dipi_carousel_child][dipi_carousel_child label=&#8221;M\u00e9thodes&#8221; img_src=&#8221;https:\/\/www.technisens.com\/wp-content\/uploads\/2022\/06\/methode.svg&#8221; desc_text=&#8221;<\/p>\n<p style=%22font-size: 26px; font-weight: bold;%22>Methods<\/p>\n<p><strong>Descriptive:<\/strong> QDA<\/p>\n<p><strong>Temporal: <\/strong>TDS, TI, TCATA<\/p>\n<p><strong>Discriminatives:<\/strong> Triangular, 2\/5, Degree of difference<\/p>\n<p><strong>Alternatives:<\/strong> Tri-free, Flash Profile, Napping<\/p>\n<p>&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; desc_font=&#8221;Roboto||||||||&#8221; desc_font_size=&#8221;14px&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;12px||||false|false&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/dipi_carousel_child][dipi_carousel_child label=&#8221;Pr\u00e9f\u00e9rence mapping&#8221; img_src=&#8221;https:\/\/www.technisens.com\/wp-content\/uploads\/2022\/06\/preference-mapping.svg&#8221; desc_text=&#8221;<\/p>\n<p style=%22font-size: 26px; font-weight: bold;%22>Preference mapping<\/p>\n<p>Coupling with consumer testing<\/p>\n<p>Recherche du produit id\u00e9al<\/p>\n<p>&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; desc_font=&#8221;Roboto||||||||&#8221; desc_font_size=&#8221;14px&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;12px||||false|false&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/dipi_carousel_child][\/dipi_carousel][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; module_id=&#8221;expertise&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;90deg&#8221; background_color_gradient_stops=&#8221;#86b49d 60%|#468d8b 100%&#8221; background_image=&#8221;https:\/\/www.technisens.com\/wp-content\/uploads\/2025\/11\/Background-header.svg&#8221; background_blend=&#8221;darken&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; custom_padding_tablet=&#8221;150px||150px||true|false&#8221; custom_padding_phone=&#8221;53px||53px||true|false&#8221; top_divider_height_tablet=&#8221;&#8221; top_divider_height_phone=&#8221;58px&#8221; top_divider_height_last_edited=&#8221;on|phone&#8221; bottom_divider_flip=&#8221;vertical&#8221; bottom_divider_height_tablet=&#8221;&#8221; bottom_divider_height_phone=&#8221;35px&#8221; bottom_divider_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;40px||40px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243; custom_margin=&#8221;0px||||false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;||4px|||&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Sensory research<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;24px&#8221; text_line_height=&#8221;1.2em&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;11px||28px|||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>The degrees of importance of sensory analysis<\/h2>\n<p>[\/et_pb_text][et_pb_accordion toggle_icon=&#8221;&#xe050;||divi||400&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||6px|||&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_accordion_item title=&#8221;The importance of sensory analysis&#8221; open=&#8221;on&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; border_radii=&#8221;on|16px|16px|16px|16px&#8221; border_width_all=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221; toggle_level=&#8221;h4&#8243; toggle_font_size=&#8221;16px&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><strong>Sensory analysis<\/strong> plays a key role in a<strong> product<\/strong>&#8216;s success. Through rigorous methods combined with robust statistical analyses, it provides valuable insights for product development, optimization, and commercial success. This methodology provides valuable data on the intensity of the descriptors evaluated: flavor, texture, aroma, smell, appearance, etc.  <\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;The importance of standardization&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; border_radii=&#8221;on|16px|16px|16px|16px&#8221; border_width_all=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221; toggle_level=&#8221;h4&#8243; toggle_font_size=&#8221;16px&#8221; theme_builder_area=&#8221;post_content&#8221; open=&#8221;off&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Standardization plays a crucial role in sensory analysis to ensure the reliability and reproducibility of results. By controlling test conditions, such as temperature, lighting, or the order in which samples are presented, we ensure that external variations do not influence the sensory perceptions of panelists. This allows us to obtain consistent and comparable data, facilitating the interpretation of results and informed decision-making in the field of sensory research.  <\/p>\n<p>[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||0px||true|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px|||||&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px||0px||true|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; custom_margin=&#8221;40px||||false|false&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_row _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||4px|||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p style=\"text-align: center;\">For your research<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto|700|||||||&#8221; text_font_size=&#8221;24px&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>Our (other) solutions<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;2560px&#8221; custom_padding=&#8221;0px|||||&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; theme_builder_area=&#8221;post_content&#8221; custom_margin=&#8221;||60px||false|false&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][dipi_carousel columns=&#8221;6&#8243; navigation=&#8221;on&#8221; pagination=&#8221;on&#8221; navigation_prev_icon_yn=&#8221;on&#8221; navigation_prev_icon=&#8221;&#x23;||divi||400&#8243; navigation_next_icon_yn=&#8221;on&#8221; navigation_next_icon=&#8221;&#x24;||divi||400&#8243; navigation_color=&#8221;#FFFFFF&#8221; navigation_bg_color=&#8221;#428B8A&#8221; navigation_position_left=&#8221;0px&#8221; navigation_position_right=&#8221;0px&#8221; pagination_color=&#8221;#8FB99F&#8221; pagination_active_color=&#8221;#156573&#8243; columns_tablet=&#8221;6&#8243; columns_phone=&#8221;2&#8243; columns_last_edited=&#8221;on|phone&#8221; space_between_tablet=&#8221;&#8221; space_between_phone=&#8221;18&#8243; space_between_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;left&#8221; module_alignment=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][dipi_carousel_child label=&#8221;Positionnement prix&#8221; desc_text=&#8221;<\/p>\n<p>Price positioning<\/p>\n<p>&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; desc_font=&#8221;Roboto|700|||||||&#8221; desc_font_size=&#8221;20px&#8221; desc_line_height=&#8221;1.1em&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;12px||||false|false&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/dipi_carousel_child][dipi_carousel_child label=&#8221;Test de concept&#8221; desc_text=&#8221;<\/p>\n<p>Concept testing<\/p>\n<p>&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; desc_font=&#8221;Roboto|700|||||||&#8221; desc_font_size=&#8221;20px&#8221; desc_line_height=&#8221;1.1em&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;12px||||false|false&#8221; link_option_url=&#8221;https:\/\/www.technisens.com\/en\/?page_id=4036&#8243; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/dipi_carousel_child][dipi_carousel_child label=&#8221;Test d&#8217;\u00e9motions&#8221; desc_text=&#8221;<\/p>\n<p>Emotion testing<\/p>\n<p>&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; desc_font=&#8221;Roboto|700|||||||&#8221; desc_font_size=&#8221;20px&#8221; desc_line_height=&#8221;1.1em&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;12px||||false|false&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/dipi_carousel_child][dipi_carousel_child label=&#8221;Approches implicites&#8221; desc_text=&#8221;<\/p>\n<p>Implicit approaches<\/p>\n<p>&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; desc_font=&#8221;Roboto|700|||||||&#8221; desc_font_size=&#8221;20px&#8221; desc_line_height=&#8221;1.1em&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;12px||||false|false&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/dipi_carousel_child][dipi_carousel_child label=&#8221;Approche qualitative&#8221; desc_text=&#8221;<\/p>\n<p>Qualitative approach<\/p>\n<p>&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; desc_font=&#8221;Roboto|700|||||||&#8221; desc_font_size=&#8221;20px&#8221; desc_line_height=&#8221;1.1em&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;12px||||false|false&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/dipi_carousel_child][dipi_carousel_child label=&#8221;Test organoleptique&#8221; desc_text=&#8221;<\/p>\n<p>Organoleptic testing<\/p>\n<p>&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; desc_font=&#8221;Roboto|700|||||||&#8221; desc_font_size=&#8221;20px&#8221; desc_line_height=&#8221;1.1em&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;12px||||false|false&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/dipi_carousel_child][dipi_carousel_child label=&#8221;Test de claim&#8221; desc_text=&#8221;<\/p>\n<p>Claims testing<\/p>\n<p>&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; desc_font=&#8221;Roboto|700|||||||&#8221; desc_font_size=&#8221;20px&#8221; desc_line_height=&#8221;1.1em&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;12px||||false|false&#8221; link_option_url=&#8221;https:\/\/www.technisens.com\/claim-marketing-sont-importance-dans-la-construction-de-limage-de-marque\/&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/dipi_carousel_child][dipi_carousel_child label=&#8221;Pr\u00e9f\u00e9rence mapping&#8221; desc_text=&#8221;<\/p>\n<p>Preference mapping<\/p>\n<p>&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; desc_font=&#8221;Roboto|700|||||||&#8221; desc_font_size=&#8221;20px&#8221; desc_line_height=&#8221;1.1em&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;12px||||false|false&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/dipi_carousel_child][dipi_carousel_child label=&#8221;Test de pack&#8221; desc_text=&#8221;<\/p>\n<p>Packaging testing<\/p>\n<p>&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; desc_font=&#8221;Roboto|700|||||||&#8221; desc_font_size=&#8221;20px&#8221; desc_line_height=&#8221;1.1em&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;12px||||false|false&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/dipi_carousel_child][dipi_carousel_child label=&#8221;Test de produit&#8221; desc_text=&#8221;<\/p>\n<p>Product testing<\/p>\n<p>&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; desc_font=&#8221;Roboto|700|||||||&#8221; desc_font_size=&#8221;20px&#8221; desc_line_height=&#8221;1.1em&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;12px||||false|false&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/dipi_carousel_child][dipi_carousel_child label=&#8221;Description sensorielle&#8221; desc_text=&#8221;<\/p>\n<p>Sensory description<\/p>\n<p>&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; desc_font=&#8221;Roboto|700|||||||&#8221; desc_font_size=&#8221;20px&#8221; desc_line_height=&#8221;1.1em&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;12px||||false|false&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; 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text_font_size=&#8221;40px&#8221; text_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;26px||28px||false|false&#8221; hover_enabled=&#8221;0&#8243; text_orientation_tablet=&#8221;&#8221; text_orientation_phone=&#8221;center&#8221; text_orientation_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Would you like to conduct a sensory analysis?<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;margin:auto;&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjQzMyJ9fQ==@&#8221; button_text=&#8221;Request a free quote&#8221; button_alignment=&#8221;right&#8221; button_alignment_tablet=&#8221;&#8221; 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title_text=&#8221;photo-woman-TechniSens&#8221; alt=&#8221;photo of a woman enjoying food Techni&#039;Sens&#8221; custom_padding=&#8221;150px||0px||false|false&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;24px&#8221; text_line_height=&#8221;1.2em&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;8px||3px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Impact and applications of sensory analysis<o:p><\/o:p><\/h2>\n<p>[\/et_pb_text][et_pb_accordion _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||6px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_accordion_item title=&#8221;Focus on Preference Mapping&#8221; open=&#8221;on&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; border_width_all=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221; toggle_level=&#8221;h4&#8243; toggle_font_size=&#8221;16px&#8221;]<\/p>\n<p>Techni\u2019Sens uses a method called \u201cPreference Mapping\u201d to identify the sensory characteristics of an \u201cideal\u201d product, in line with consumer preferences. <o:p><\/o:p><\/p>\n<p>This approach links precise descriptive data (derived from profiles established by sensory experts) with hedonic data (consumer assessments). <o:p><\/o:p>Preference Mapping (Prefmap) enables Techni\u2019Sens to help its clients understand consumer expectations. The results obtained are a valuable source of information for decision-making, revealing the criteria that determine consumer preferences and providing the keys to defining the characteristics of the ideal product. <o:p><\/o:p><\/p>\n<p>The recommendations resulting from this analysis are strategic for optimizing the product under review, refining the brand&#8217;s positioning vis-\u00e0-vis the competition, and inspiring the development of new innovations.<o:p><\/o:p><\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Influence on product development&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; border_radii=&#8221;on|16px|16px|16px|16px&#8221; border_width_all=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221; toggle_level=&#8221;h4&#8243; toggle_font_size=&#8221;16px&#8221; open=&#8221;off&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Sensory analysis is a powerful tool for understanding and improving consumer perception of products. Techni&#8217;Sens, through its expertise and innovative methods, stands out in this field by offering high-quality services that help companies tailor their products and offerings to the expectations of their target audiences.<br \/>The methods used by Techni&#8217;Sens, such as descriptive analysis, temporal analysis, discriminative testing, and alternative approaches, enable a comprehensive and accurate assessment of the sensory characteristics of products. The rigorous selection and training of expert evaluation panels guarantee the reliability and consistency of the results obtained.<br \/>Future trends in sensory marketing promise to reshape the way we perceive products. By focusing on an enriched user experience, they pave the way for a sustainable competitive advantage for brands that are able to innovate while responding to consumers&#8217; deepest desires.   <\/p>\n<p>[\/et_pb_accordion_item][\/et_pb_accordion][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjQzMyJ9fQ==@&#8221; button_text=&#8221;Contact us&#8221; _builder_version=&#8221;4.27.5&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_use_color_gradient=&#8221;on&#8221; button_bg_color_gradient_direction=&#8221;145deg&#8221; button_bg_color_gradient_stops=&#8221;#418a89 0%|#156573 100%&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;20px&#8221; button_letter_spacing=&#8221;0px&#8221; button_font=&#8221;Roboto|700||on|||||&#8221; button_use_icon=&#8221;off&#8221; transform_translate_linked=&#8221;off&#8221; custom_margin=&#8221;40px||0px||false|false&#8221; custom_padding=&#8221;10px|25px|10px|25px|true|true&#8221; hover_enabled=&#8221;0&#8243; box_shadow_style=&#8221;preset3&#8243; box_shadow_color=&#8221;RGBA(255,255,255,0)&#8221; global_colors_info=&#8221;{}&#8221; box_shadow_color__hover_enabled=&#8221;on|hover&#8221; box_shadow_color__hover=&#8221;rgba(21,101,115,0.39)&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover_enabled=&#8221;on|desktop&#8221; transform_translate__hover_enabled=&#8221;on|hover&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221; transform_translate__hover=&#8221;0px|-5px&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Techni&#039;sens<\/span><\/p><\/nav> Techni&#8217;Sens&#8217; solutionsSensory analysis: how can the five senses be used to characterize and evaluate products objectively?Sensory analysis &#8211; Understanding its impact on marketing and R&amp;D Sensory analysis is a science dedicated to evaluating products using our senses. It plays a key role in sensory marketing and research and development, where consumers&#8217; sensory perceptions are [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"dipi_cpt_category":[],"class_list":["post-6341","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.technisens.com\/en\/wp-json\/wp\/v2\/pages\/6341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.technisens.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.technisens.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.technisens.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.technisens.com\/en\/wp-json\/wp\/v2\/comments?post=6341"}],"version-history":[{"count":2,"href":"https:\/\/www.technisens.com\/en\/wp-json\/wp\/v2\/pages\/6341\/revisions"}],"predecessor-version":[{"id":6343,"href":"https:\/\/www.technisens.com\/en\/wp-json\/wp\/v2\/pages\/6341\/revisions\/6343"}],"wp:attachment":[{"href":"https:\/\/www.technisens.com\/en\/wp-json\/wp\/v2\/media?parent=6341"}],"wp:term":[{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/www.technisens.com\/en\/wp-json\/wp\/v2\/dipi_cpt_category?post=6341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}