{"id":6692,"date":"2026-03-27T10:33:12","date_gmt":"2026-03-27T09:33:12","guid":{"rendered":"https:\/\/www.technisens.com\/?page_id=6692"},"modified":"2026-03-27T12:20:45","modified_gmt":"2026-03-27T11:20:45","slug":"preference-mapping","status":"publish","type":"page","link":"https:\/\/www.technisens.com\/en\/preference-mapping\/","title":{"rendered":"Preference mapping"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; next_background_color=&#8221;#ffffff&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;80deg&#8221; background_color_gradient_stops=&#8221;#86b49d 60%|#468d8b 100%&#8221; background_image=&#8221;https:\/\/www.technisens.com\/wp-content\/uploads\/2022\/06\/Background-header.svg&#8221; background_size=&#8221;contain&#8221; background_position=&#8221;top_right&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;0px||30px||false|false&#8221; custom_padding_tablet=&#8221;150px||30px||false|false&#8221; custom_padding_phone=&#8221;15px||6px||false|false&#8221; bottom_divider_style=&#8221;wave&#8221; bottom_divider_flip=&#8221;vertical&#8221; bottom_divider_arrangement=&#8221;above_content&#8221; background_last_edited=&#8221;on|phone&#8221; background_enable_image_phone=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; background__hover_enabled=&#8221;off|desktop&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; use_custom_gutter=&#8221;on&#8221; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;85%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;1500px&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;margin:auto;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; link_font=&#8221;|||||||rgba(255,255,255,0.69)|&#8221; link_text_color=&#8221;#156573&#8243; custom_margin=&#8221;||24px||false|false&#8221; global_module=&#8221;5591&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; link_text_color__hover_enabled=&#8221;on|hover&#8221; link_text_color__hover=&#8221;#FFFFFF&#8221;]<\/p>\n<nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Techni&#039;sens<\/span><\/p><\/nav>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;||4px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Techni&#8217;Sens&#8217; solutions<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;40px&#8221; text_line_height=&#8221;1.2em&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;43px&#8221; custom_margin=&#8221;26px||18px||false|false&#8221; text_font_size_tablet=&#8221;40px&#8221; text_font_size_phone=&#8221;24px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;43px&#8221; header_font_size_phone=&#8221;35px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Preference mapping<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Why do some products spark immediate interest, while others leave people indifferent?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ve probably asked yourself this question before. And for good reason:  <\/span><b>consumer preferences<\/b> play a central role in purchasing decisions\u2014far more than we sometimes realize.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;contain&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.technisens.com\/wp-content\/uploads\/2026\/03\/Intro-pages-site-web-1.png&#8221; alt=&#8221;A smiling young woman of mixed heritage holding two different dairy products to illustrate the mapping of consumer preferences.&#8221; title_text=&#8221;Preference mapping for dairy products&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; width=&#8221;105%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;58%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;20px||||false|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_slide=&#8221;5%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||true|&#8221; custom_padding_tablet=&#8221;29px||29px||true|&#8221; custom_padding_phone=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Research in sensory science converges on a key point. When it comes to food products,  <\/span>Research in sensory science converges on a key point. When it comes to food products, hedonic pleasure, the famous \u201clike\/dislike\u201d, plays a significant role <span style=\"font-weight: 400;\">in the final choice. Price, brand, or context of use act more as levers for adjusting purchase intent, but the sensory experience confirms the consumer\u2019s appreciation of the product. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, these balances are never set in stone. While <\/span><b> sensory pleasure<\/b><span style=\"font-weight: 400;\"> often takes precedence in the food sector, the relative importance of various criteria varies depending on the specific context under study. In In <\/span><b>cosmetics or pet food,<\/b><span style=\"font-weight: 400;\">for example, other factors come into play, such as perceived effectiveness, trust, or the context of use. In other words, <\/span> <span style=\"font-weight: 400;\"><b>there is no one-size-fits-all model<\/b><\/span>: each category has its own logic of preference, which must be thoroughly understood.<\/p>\n<p style=\"text-align: left;\">For over 18 years, Techni\u2019Sens has drawn on its expertise in sensory analysis and consumer testing <span style=\"font-weight: 400;\">to unravel these mechanisms. The goal: to gain a detailed understanding of what tips the scales.  <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=&#8221;on&#8221; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;margin:auto;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto||||||||&#8221; text_text_color=&#8221;#192346&#8243; text_font_size=&#8221;24px&#8221; text_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;-1px||15px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong>What is preference mapping? <\/strong><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-20px||-20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Preference mapping aims to answer a simple yet highly strategic question: what makes a product appealing\u2026 or not?<span style=\"font-weight: 400;\"> The goal behind this approach is clear. Above all, the objective is to accurately describe a product universe and then link that description to levels of preference.  <\/span><\/p>\n<p>Here, we are referring to preference in the organoleptic sense.<span style=\"font-weight: 400;\">. In other words, we deliberately set aside price, brand, image, and marketing positioning. Why? Because immediate appeal stems first   <\/span><b>and foremost from first impressions.<\/b><span style=\"font-weight: 400;\">. As you know, a product is tasted, smelled, looked at, and touched\u2026 before it\u2019s compared.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In practical terms, mapping is based on a fundamental principle:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">consumer preference data (Like\/Dislike);<span style=\"font-weight: 400;\"><br \/><b><\/b><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">combined with sensory and physicochemical data.<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.technisens.com\/wp-content\/uploads\/2026\/03\/129295.jpg&#8221; alt=&#8221;Two forearms showing a thumbs-up and a thumbs-down to illustrate consumers&#039; \u201clike\u201d and \u201cdislike.\u201d&#8221; title_text=&#8221;Like\/Dislike Rating&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-10px||||false|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;right&#8221; border_radii=&#8221;on|12px|12px|12px|12px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-30px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">It is this cross-referencing that allows us to organize the results<\/span> <span style=\"font-weight: 400;\">and identify areas of preference and rejection. There is no magic formula, but it is a rigorous method.  <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=&#8221;on&#8221; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;margin:auto;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto||||||||&#8221; text_text_color=&#8221;#192346&#8243; text_font_size=&#8221;24px&#8221; text_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;-1px||15px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong>Differences from other marketing approaches<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>At first glance, one might think that preference mapping<span style=\"font-weight: 400;\"> is similar to a traditional quantitative study. And yet\u2026 the logic is different. Completely different.  <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> Traditional consumer surveys allow us to measure a level of satisfaction: a rating, a review, or an intention to purchase. This is useful, of course. But it\u2019s often limited when we try to understand   <\/span>exactly what makes a product appealing.<\/p>\n<p><span style=\"font-weight: 400;\">Preference mapping works differently. It doesn\u2019t just measure a preference.   <\/span><b>it relates it to the sensory characteristics of the products<\/b><span style=\"font-weight: 400;\">. Taste, texture, aroma, appearance\u2026 every aspect is analyzed to understand its role in how the product is perceived. That\u2019s what makes all the difference. <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.technisens.com\/wp-content\/uploads\/2026\/03\/Degustation3.png&#8221; alt=&#8221;A smiling woman tasting a product with a spoon, illustrating the mapping of consumer preferences.&#8221; title_text=&#8221;Product tasting and preference mapping&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; border_radii=&#8221;on|12px|12px|12px|12px&#8221; global_colors_info=&#8221;{}&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(143,185,159,0.2)&#8221; custom_padding=&#8221;20px|20px|20px|20px|false|false&#8221; border_radii=&#8221;on|12px|12px|12px|12px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-size: large;\"><strong>As you know:<\/strong><\/span><br \/><span style=\"font-weight: 400;\">Two products may receive similar scores, but for very different reasons. And that is precisely what this approach brings to light. <\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">In practical terms, mapping relies on cross-referencing:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">consumer ratings (Like \/ Dislike);<span style=\"font-weight: 400;\"><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">and the resulting sensory attributes.<span style=\"font-weight: 400;\"><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">So we\u2019re not talking here about consumer segmentation. Rather, we\u2019re talking about  <\/span>a product analysis tool that allows us to visualize their respective market positions, identify areas of preference, and better understand the factors driving customer loyalty\u2014going beyond mere self-reported data.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/outlook.office.com\/book\/MeettheteamTechniSens@technisens.com\/?ismsaljsauthenabled&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Talk to an expert&#8221; button_alignment=&#8221;left&#8221; button_alignment_phone=&#8221;center&#8221; button_alignment_last_edited=&#8221;off|desktop&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_use_color_gradient=&#8221;on&#8221; button_bg_color_gradient_direction=&#8221;145deg&#8221; button_bg_color_gradient_stops=&#8221;#418a89 0%|#156573 100%&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;20px&#8221; button_letter_spacing=&#8221;0px&#8221; button_font=&#8221;Roboto|700||on|||||&#8221; button_use_icon=&#8221;off&#8221; transform_translate_linked=&#8221;off&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;-24px||32px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;10px|25px|10px|25px|true|true&#8221; box_shadow_style=&#8221;preset3&#8243; box_shadow_color=&#8221;RGBA(255,255,255,0)&#8221; global_colors_info=&#8221;{}&#8221; box_shadow_color__hover_enabled=&#8221;on|hover&#8221; box_shadow_color__hover=&#8221;rgba(21,101,115,0.39)&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover_enabled=&#8221;on|desktop&#8221; transform_translate__hover_enabled=&#8221;on|hover&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221; transform_translate__hover=&#8221;0px|-5px&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong>Why mapping preferences is essential in marketing<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-10px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Today, the market is saturated. Too many products. Too many messages. Too many solicitations.   <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The result? Standing out has become a real challenge. And yet, one thing remains clear:   <\/span><b>It is always consumer preferences that make the difference<\/b><span style=\"font-weight: 400;\">. Not promises. Not intentions. How it feels. Period.   <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But keep in mind that its usefulness isn&#8217;t limited to marketing. Far from it. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This approach permeates several aspects of the company:<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-20px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.technisens.com\/wp-content\/uploads\/2022\/06\/focus-group.svg&#8221; alt=&#8221;focus group icon&#8221; title_text=&#8221;focus-group&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\"><strong>For R&amp;D teams:<\/strong><\/p>\n<p>Understand what makes a product appealing or unappealing from an organoleptic perspective, optimize formulations, identify gaps between rejection and preference, and pinpoint genuine opportunities for innovation.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.technisens.com\/wp-content\/uploads\/2022\/06\/Lancement-innovation.svg&#8221; alt=&#8221;Techni&#039;Sens Innovation Launch Icon&#8221; title_text=&#8221;Launch-Innovation&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>For marketing teams:<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Position a product based on regional preferences, but also in relation to competitors; highlight its sensory strengths; segment consumers by perception profiles; optimize the product portfolio; and prioritize investments where the impact will be greatest.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.technisens.com\/wp-content\/uploads\/2022\/06\/Validation-produit.svg&#8221; alt=&#8221;Techni&#039;Sens product validation icon&#8221; title_text=&#8221;Product-Validation&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>For quality teams: <\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Monitor sensory consistency over time, compare batches or product lines, and assess the impact of changes in ingredients or processes on acceptability.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\"><strong>How does a preference mapping process work?<\/strong><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; next_background_color=&#8221;#ffffff&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;contain&#8221; background_position=&#8221;top_right&#8221; custom_margin=&#8221;-40px||||false|false&#8221; custom_padding=&#8221;0px||30px||false|false&#8221; custom_padding_tablet=&#8221;150px||30px||false|false&#8221; custom_padding_phone=&#8221;15px||6px||false|false&#8221; top_divider_style=&#8221;curve&#8221; top_divider_color=&#8221;#FFFFFF&#8221; bottom_divider_style=&#8221;wave&#8221; bottom_divider_flip=&#8221;vertical&#8221; bottom_divider_arrangement=&#8221;above_content&#8221; background_last_edited=&#8221;on|phone&#8221; background_enable_image_phone=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; background__hover_enabled=&#8221;off|desktop&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; use_custom_gutter=&#8221;on&#8221; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;85%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;1500px&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;100px||40px||false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;margin:auto;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-20px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Key stages of a project<\/h3>\n<p>[\/et_pb_text][et_pb_accordion toggle_icon=&#8221;&#xe050;||divi||400&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||6px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_accordion_item title=&#8221;Phase 1: data collection&#8221; open=&#8221;on&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; border_width_all=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221; toggle_level=&#8221;h4&#8243; toggle_font_size=&#8221;16px&#8221;]<\/p>\n<p>It all starts with field research: consumer surveys and product testing<span style=\"font-weight: 400;\">. The goal is clear: to gather <\/span>consumer feedback (Like\/Dislike) from a robust sample of at least 100 respondents and at least 8 products\u2014ideally more if detailed segmentation is required.<\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Phase 2: development of sensory profiles&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; border_width_all=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221; toggle_level=&#8221;h4&#8243; toggle_font_size=&#8221;16px&#8221; open=&#8221;off&#8221;]<\/p>\n<p> At the same time, the products are described using sensory<span style=\"font-weight: 400;\"> and physicochemical data. This yields precise profiles that are comparable and actionable.   <\/span><\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Phase 3: Preference mapping&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; border_width_all=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221; toggle_level=&#8221;h4&#8243; toggle_font_size=&#8221;16px&#8221; open=&#8221;off&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Sensory data and consumer ratings are cross-referenced to visualize product cluster positioning, as well as areas of preference and rejection. The results become clear. <\/span><\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Phase 4: interpretation&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; border_width_all=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221; toggle_level=&#8221;h4&#8243; toggle_font_size=&#8221;16px&#8221; open=&#8221;off&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">The goal here is to make sense of the areas under observation, to clarify the product\u2019s positioning and guide future decisions. This is a crucial step. <\/span><\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Phase 5: strategic recommendations&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; border_width_all=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221; toggle_level=&#8221;h4&#8243; toggle_font_size=&#8221;16px&#8221; open=&#8221;off&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Strategy, branding, design, communication. Concrete. Actionable.  <\/span><\/p>\n<p>[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;contain&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.technisens.com\/wp-content\/uploads\/2026\/03\/Intro-pages-site-web-2.png&#8221; alt=&#8221;A smiling account manager holding a tablet, illustrating how the company guides clients through the preference mapping process.&#8221; title_text=&#8221;Client support for preference mapping&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; width=&#8221;105%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;58%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;20px||||false|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_slide=&#8221;5%&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-5px||||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_5,3_5&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>A concrete example<\/h3>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.technisens.com\/wp-content\/uploads\/2026\/03\/Nouveaute-1080-x-1080-px.png&#8221; alt=&#8221;Anonymized mapping of preferences, including product positioning and sensory descriptors.&#8221; title_text=&#8221;Mapping consumer preferences&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; width=&#8221;110%&#8221; custom_margin=&#8221;|||-30px|false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Tools and techniques used<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Preference mapping relies above all on complementary tools,<span style=\"font-weight: 400;\">selected with care. Nothing is left to chance. And that is essential.  <\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#192346&#8243; link_text_color=&#8221;#000000&#8243; ul_text_color=&#8221;#000000&#8243; ol_text_color=&#8221;#000000&#8243; quote_text_color=&#8221;#000000&#8243; background_color=&#8221;#e9f1ec&#8221; custom_margin=&#8221;16px||16px||true|false&#8221; custom_padding=&#8221;25px|4%|25px|4%|true|true&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>1. It all starts with sensory and consumer tests<span style=\"font-weight: 400;\"> : consumer panels or trained panels, hedonic evaluations, descriptive profiling. These methods make it possible to accurately measure perceived sensations\u2014such as taste, texture, aroma, and appearance\u2014that directly influence preference. <\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#192346&#8243; link_text_color=&#8221;#000000&#8243; ul_text_color=&#8221;#000000&#8243; ol_text_color=&#8221;#000000&#8243; quote_text_color=&#8221;#000000&#8243; background_color=&#8221;#e9f1ec&#8221; custom_margin=&#8221;16px||16px||true|false&#8221; custom_padding=&#8221;25px|4%|25px|4%|true|true&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>2. This data is then supplemented using both qualitative and quantitative methods<span style=\"font-weight: 400;\"> : surveys, market research, behavioral analysis. These provide context and nuance, and help explain discrepancies in adoption rates. As you know, numbers alone don\u2019t tell the whole story.  <\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#192346&#8243; link_text_color=&#8221;#000000&#8243; ul_text_color=&#8221;#000000&#8243; ol_text_color=&#8221;#000000&#8243; quote_text_color=&#8221;#000000&#8243; background_color=&#8221;#e9f1ec&#8221; custom_margin=&#8221;16px||16px||true|false&#8221; custom_padding=&#8221;25px|4%|25px|4%|true|true&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>3.  <span style=\"font-weight: 400;\">Finally, statistical analysis and mapping algorithms come into play. These algorithms cross-reference the data to generate a clear map, highlighting areas of preference and rejection, product positioning, and sensory descriptors that explain why certain products are more appealing than others. <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;90deg&#8221; background_color_gradient_stops=&#8221;#8fb99f 60%|#428b8a 100%&#8221; background_image=&#8221;https:\/\/www.technisens.com\/wp-content\/uploads\/2022\/06\/back-ligne-deroulement-test.png&#8221; background_blend=&#8221;darken&#8221; custom_padding=&#8221;0px||0px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; make_equal=&#8221;on&#8221; module_class=&#8221;reverse&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||40px||false|false&#8221; custom_padding=&#8221;||45px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;margin:auto;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto||||||||&#8221; text_text_color=&#8221;#192346&#8243; text_font_size=&#8221;40px&#8221; text_line_height=&#8221;1.2em&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;26px||25px||false|false&#8221; text_font_size_tablet=&#8221;40px&#8221; text_font_size_phone=&#8221;24px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\">Why choose Techni&#8217;Sens for your preference mapping?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"color: #ffffff;\"><span style=\"font-weight: 400;\">Choosing a partner for preference mapping isn\u2019t just about the tools. It\u2019s primarily about  <\/span>method and detailed data analysis<span style=\"font-weight: 400;\">. And that changes everything.<\/span><\/span><\/p>\n<p><span style=\"color: #ffffff;\">At Techni\u2019Sens, our expertise is built on a solid foundation: sensory analysis, a keen understanding of consumer preferences, and strategic marketing.<span style=\"font-weight: 400;\">. This combination allows us to go beyond mere observation. We don\u2019t just say  <\/span><i><span style=\"font-weight: 400;\">what people want to hear.<\/span><\/i><span style=\"font-weight: 400;\">. We\u2019re trying to figure out <\/span><i><span style=\"font-weight: 400;\">why<\/span><\/i><span style=\"font-weight: 400;\"> people like it and how to capitalize on it. <\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #ffffff;\">But keep in mind, the approach doesn\u2019t stop at analysis. In fact, the analysis goes further. Through statistical analysis and by dissecting the models used to map consumer preferences, Techni\u2019Sens is able to predict the characteristics of an ideal product, directly aligned with consumer expectations. It\u2019s like a compass\u2014a valuable one.    <\/span><\/p>\n<p>In practical terms, this makes it possible to optimize existing products, guide the development of new formulas, and even reduce costs through simulators that promote team autonomy and agility.<span style=\"font-size: 14px;\"> <\/span><\/p>\n<p><span style=\"font-weight: 400; color: #ffffff;\">The result: a tailored, holistic approach designed to inform decision-making.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjQzMyIsImVuYWJsZV9odG1sIjoib2ZmIn19@&#8221; button_text=&#8221;Contact us&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.27.6&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_font=&#8221;|700|||||||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;40px||40px||true|&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;90deg&#8221; background_color_gradient_stops=&#8221;#8fb99f 0%|#428b8a 99%&#8221; custom_padding=&#8221;0px|3%|0px|3%|true|true&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;40px&#8221; text_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;26px||28px||false|false&#8221; text_orientation_tablet=&#8221;&#8221; text_orientation_phone=&#8221;center&#8221; text_orientation_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>You have a product or service to test?<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;margin:auto;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjQzMyIsImVuYWJsZV9odG1sIjoib2ZmIn19@&#8221; button_text=&#8221;Request a free quote&#8221; button_alignment=&#8221;right&#8221; button_alignment_tablet=&#8221;&#8221; button_alignment_phone=&#8221;center&#8221; button_alignment_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_use_color_gradient=&#8221;on&#8221; button_bg_color_gradient_direction=&#8221;145deg&#8221; button_bg_color_gradient_stops=&#8221;#418a89 0%|#156573 100%&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;20px&#8221; button_letter_spacing=&#8221;0px&#8221; button_font=&#8221;Roboto|700||on|||||&#8221; button_use_icon=&#8221;off&#8221; transform_translate_linked=&#8221;off&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;-24px||32px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;10px|25px|10px|25px|true|true&#8221; box_shadow_style=&#8221;preset3&#8243; box_shadow_color=&#8221;RGBA(255,255,255,0)&#8221; global_colors_info=&#8221;{}&#8221; box_shadow_color__hover_enabled=&#8221;on|hover&#8221; box_shadow_color__hover=&#8221;rgba(21,101,115,0.39)&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover_enabled=&#8221;on|desktop&#8221; transform_translate__hover_enabled=&#8221;on|hover&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221; transform_translate__hover=&#8221;0px|-5px&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||0px||true|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px|||||&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||4px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">For your research<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto|700|||||||&#8221; text_font_size=&#8221;24px&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Our (other) solutions<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;2560px&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][dipi_carousel columns=&#8221;6&#8243; navigation=&#8221;on&#8221; pagination=&#8221;on&#8221; navigation_prev_icon_yn=&#8221;on&#8221; navigation_prev_icon=&#8221;&#x23;||divi||400&#8243; navigation_next_icon_yn=&#8221;on&#8221; navigation_next_icon=&#8221;&#x24;||divi||400&#8243; navigation_color=&#8221;#FFFFFF&#8221; navigation_bg_color=&#8221;#428B8A&#8221; navigation_position_left=&#8221;0px&#8221; navigation_position_right=&#8221;0px&#8221; pagination_color=&#8221;#8FB99F&#8221; pagination_active_color=&#8221;#156573&#8243; columns_tablet=&#8221;6&#8243; columns_phone=&#8221;2&#8243; columns_last_edited=&#8221;on|phone&#8221; space_between_tablet=&#8221;&#8221; space_between_phone=&#8221;18&#8243; space_between_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;left&#8221; module_alignment=&#8221;left&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][dipi_carousel_child label=&#8221;Positionnement prix&#8221; desc_text=&#8221;<\/p>\n<p>Price positioning<\/p>\n<p>&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; desc_font=&#8221;Roboto|700|||||||&#8221; desc_font_size=&#8221;20px&#8221; desc_line_height=&#8221;1.1em&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;12px||||false|false&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221;][\/dipi_carousel_child][dipi_carousel_child label=&#8221;Insight Studio 360\u2122&#8221; desc_text=&#8221;<\/p>\n<p><strong>Insight Studio 360\u2122<\/strong><\/p>\n<p>&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; desc_font=&#8221;Roboto|700|||||||&#8221; desc_font_size=&#8221;20px&#8221; desc_line_height=&#8221;1.1em&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;12px||||false|false&#8221; hover_enabled=&#8221;0&#8243; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjY1MzAiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@&#8221; _dynamic_attributes=&#8221;link_option_url&#8221; sticky_enabled=&#8221;0&#8243;][\/dipi_carousel_child][dipi_carousel_child label=&#8221;Test de concept&#8221; desc_text=&#8221;<\/p>\n<p>Concept testing<\/p>\n<p>&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; desc_font=&#8221;Roboto|700|||||||&#8221; desc_font_size=&#8221;20px&#8221; desc_line_height=&#8221;1.1em&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;12px||||false|false&#8221; link_option_url=&#8221;https:\/\/www.technisens.com\/en\/?page_id=4036&#8243; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221;][\/dipi_carousel_child][dipi_carousel_child label=&#8221;Pr\u00e9f\u00e9rence Mapping&#8221; desc_text=&#8221;<\/p>\n<p>Preference Mapping<\/p>\n<p>&#8221; _builder_version=&#8221;4.27.6&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; desc_font=&#8221;Roboto|700|||||||&#8221; desc_font_size=&#8221;20px&#8221; desc_line_height=&#8221;1.1em&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;12px||||false|false&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybCIsInNldHRpbmdzIjp7ImVuYWJsZV9odG1sIjoib2ZmIn19@&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221;][\/dipi_carousel_child][dipi_carousel_child label=&#8221;Test d&#8217;\u00e9motions&#8221; desc_text=&#8221;<\/p>\n<p>Emotion testing<\/p>\n<p>&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; desc_font=&#8221;Roboto|700|||||||&#8221; desc_font_size=&#8221;20px&#8221; desc_line_height=&#8221;1.1em&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;12px||||false|false&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221;][\/dipi_carousel_child][dipi_carousel_child label=&#8221;Approches implicites&#8221; desc_text=&#8221;<\/p>\n<p>Implicit approaches<\/p>\n<p>&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; desc_font=&#8221;Roboto|700|||||||&#8221; desc_font_size=&#8221;20px&#8221; desc_line_height=&#8221;1.1em&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;12px||||false|false&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221;][\/dipi_carousel_child][dipi_carousel_child label=&#8221;Approche qualitative&#8221; desc_text=&#8221;<\/p>\n<p>Qualitative approach<\/p>\n<p>&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; desc_font=&#8221;Roboto|700|||||||&#8221; desc_font_size=&#8221;20px&#8221; desc_line_height=&#8221;1.1em&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;12px||||false|false&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221;][\/dipi_carousel_child][dipi_carousel_child label=&#8221;Test organoleptique&#8221; desc_text=&#8221;<\/p>\n<p>Organoleptic testing<\/p>\n<p>&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; desc_font=&#8221;Roboto|700|||||||&#8221; desc_font_size=&#8221;20px&#8221; desc_line_height=&#8221;1.1em&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;12px||||false|false&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221;][\/dipi_carousel_child][dipi_carousel_child label=&#8221;Test de claim&#8221; desc_text=&#8221;<\/p>\n<p>Claims testing<\/p>\n<p>&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; desc_font=&#8221;Roboto|700|||||||&#8221; desc_font_size=&#8221;20px&#8221; desc_line_height=&#8221;1.1em&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;12px||||false|false&#8221; link_option_url=&#8221;https:\/\/www.technisens.com\/claim-marketing-sont-importance-dans-la-construction-de-limage-de-marque\/&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221;][\/dipi_carousel_child][dipi_carousel_child label=&#8221;Pr\u00e9f\u00e9rence mapping&#8221; desc_text=&#8221;<\/p>\n<p>Preference mapping<\/p>\n<p>&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; desc_font=&#8221;Roboto|700|||||||&#8221; desc_font_size=&#8221;20px&#8221; desc_line_height=&#8221;1.1em&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;12px||||false|false&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221;][\/dipi_carousel_child][dipi_carousel_child label=&#8221;Test de pack&#8221; desc_text=&#8221;<\/p>\n<p>Packaging testing<\/p>\n<p>&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; desc_font=&#8221;Roboto|700|||||||&#8221; desc_font_size=&#8221;20px&#8221; desc_line_height=&#8221;1.1em&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;12px||||false|false&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221;][\/dipi_carousel_child][dipi_carousel_child label=&#8221;Test de produit&#8221; desc_text=&#8221;<\/p>\n<p>Product testing<\/p>\n<p>&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; desc_font=&#8221;Roboto|700|||||||&#8221; desc_font_size=&#8221;20px&#8221; desc_line_height=&#8221;1.1em&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;12px||||false|false&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221;][\/dipi_carousel_child][dipi_carousel_child label=&#8221;Description sensorielle&#8221; desc_text=&#8221;<\/p>\n<p>Sensory description<\/p>\n<p>&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; desc_font=&#8221;Roboto|700|||||||&#8221; desc_font_size=&#8221;20px&#8221; desc_line_height=&#8221;1.1em&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;12px||||false|false&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221;][\/dipi_carousel_child][\/dipi_carousel][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Techni&#039;sens<\/span><\/p><\/nav> Techni&#8217;Sens&#8217; solutionsPreference mappingWhy do some products spark immediate interest, while others leave people indifferent? You\u2019ve probably asked yourself this question before. And for good reason: consumer preferences play a central role in purchasing decisions\u2014far more than we sometimes realize.Research in sensory science converges on a key point. When it comes to food products, Research [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"dipi_cpt_category":[],"class_list":["post-6692","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.technisens.com\/en\/wp-json\/wp\/v2\/pages\/6692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.technisens.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.technisens.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.technisens.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.technisens.com\/en\/wp-json\/wp\/v2\/comments?post=6692"}],"version-history":[{"count":7,"href":"https:\/\/www.technisens.com\/en\/wp-json\/wp\/v2\/pages\/6692\/revisions"}],"predecessor-version":[{"id":6805,"href":"https:\/\/www.technisens.com\/en\/wp-json\/wp\/v2\/pages\/6692\/revisions\/6805"}],"wp:attachment":[{"href":"https:\/\/www.technisens.com\/en\/wp-json\/wp\/v2\/media?parent=6692"}],"wp:term":[{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/www.technisens.com\/en\/wp-json\/wp\/v2\/dipi_cpt_category?post=6692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}