{"id":6918,"date":"2026-05-12T10:11:58","date_gmt":"2026-05-12T08:11:58","guid":{"rendered":"https:\/\/www.technisens.com\/?page_id=6918"},"modified":"2026-05-26T14:55:37","modified_gmt":"2026-05-26T12:55:37","slug":"packaging-testing-validate-your-packaging","status":"publish","type":"page","link":"https:\/\/www.technisens.com\/en\/packaging-testing-validate-your-packaging\/","title":{"rendered":"Packaging testing: validate your packaging"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; next_background_color=&#8221;#ffffff&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;80deg&#8221; background_color_gradient_stops=&#8221;#86b49d 60%|#468d8b 100%&#8221; background_image=&#8221;https:\/\/www.technisens.com\/wp-content\/uploads\/2022\/06\/Background-header.svg&#8221; background_size=&#8221;contain&#8221; background_position=&#8221;top_right&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;0px||30px||false|false&#8221; custom_padding_tablet=&#8221;150px||30px||false|false&#8221; custom_padding_phone=&#8221;15px||6px||false|false&#8221; bottom_divider_style=&#8221;wave&#8221; bottom_divider_flip=&#8221;vertical&#8221; bottom_divider_arrangement=&#8221;above_content&#8221; background_last_edited=&#8221;on|phone&#8221; background_enable_image_phone=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; background__hover_enabled=&#8221;off|desktop&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; use_custom_gutter=&#8221;on&#8221; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;85%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;1500px&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;margin:auto;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; link_font=&#8221;|||||||rgba(255,255,255,0.69)|&#8221; link_text_color=&#8221;#156573&#8243; custom_margin=&#8221;||24px||false|false&#8221; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; link_text_color__hover_enabled=&#8221;on|hover&#8221; link_text_color__hover=&#8221;#FFFFFF&#8221;]<\/p>\n<nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Techni&#039;sens<\/span><\/p><\/nav>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;||4px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Techni&#8217;Sens&#8217; solutions<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;40px&#8221; text_line_height=&#8221;1.2em&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;43px&#8221; custom_margin=&#8221;26px||18px||false|false&#8221; text_font_size_tablet=&#8221;40px&#8221; text_font_size_phone=&#8221;24px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;43px&#8221; header_font_size_phone=&#8221;35px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1><b>Packaging testing: validate your packaging<\/b><\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">A product can be excellent\u2026 and yet fail on the shelves.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why? Because it all comes down to a matter of seconds.  <\/span><\/p>\n<p>On average, a consumer spends less than 30 seconds<span style=\"font-weight: 400;\"> making a decision. Sometimes even less. And in that fleeting moment, your   <\/span>packaging becomes your first salesperson.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/outlook.office.com\/book\/MeettheteamTechniSens@technisens.com\/?ismsaljsauthenabled&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Talk to an expert&#8221; button_alignment=&#8221;left&#8221; button_alignment_phone=&#8221;center&#8221; button_alignment_last_edited=&#8221;off|desktop&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_use_color_gradient=&#8221;on&#8221; button_bg_color_gradient_direction=&#8221;145deg&#8221; button_bg_color_gradient_stops=&#8221;#418a89 0%|#156573 100%&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;20px&#8221; button_letter_spacing=&#8221;0px&#8221; button_font=&#8221;Roboto|700||on|||||&#8221; button_use_icon=&#8221;off&#8221; transform_translate_linked=&#8221;off&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;-5px||32px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;10px|25px|10px|25px|true|true&#8221; box_shadow_style=&#8221;preset3&#8243; box_shadow_color=&#8221;RGBA(255,255,255,0)&#8221; global_colors_info=&#8221;{}&#8221; box_shadow_color__hover_enabled=&#8221;on|hover&#8221; box_shadow_color__hover=&#8221;rgba(21,101,115,0.39)&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover_enabled=&#8221;on|desktop&#8221; transform_translate__hover_enabled=&#8221;on|hover&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221; transform_translate__hover=&#8221;0px|-5px&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;contain&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.technisens.com\/wp-content\/uploads\/2026\/05\/Intro-pages-site-web.png&#8221; alt=&#8221;A young woman comparing two product packages as part of a consumer packaging test&#8221; title_text=&#8221;Consumer packaging test&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;58%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;20px||||false|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_slide=&#8221;5%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||true|&#8221; custom_padding_tablet=&#8221;29px||29px||true|&#8221; custom_padding_phone=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(143,185,159,0.2)&#8221; custom_padding=&#8221;|20px||20px|false|true&#8221; hover_enabled=&#8221;0&#8243; border_radii=&#8221;on|12px|12px|12px|12px&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400;\"><strong><span style=\"font-size: large;\"><\/span><\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-size: large;\"><strong>As you know:<\/strong><\/span><br \/>Nearly 75% of purchasing decisions are made in-store, in front of crowded shelves where up to 300 products<br \/><\/span><span style=\"font-weight: 400;\"> can be displayed side by side. In other words, your <\/span><b>packaging<\/b><span style=\"font-weight: 400;\"> needs to grab attention, build trust, and convince shoppers\u2014all in the blink of an eye. There\u2019s no time to hesitate. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">But be careful. <\/span><span style=\"font-weight: 400;\">Packaging isn&#8217;t just about looking good. It also needs to: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">ensure product quality and safety,<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">comply with regulatory and transportation requirements,<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">offer ease of use (a key criterion for more than 55% of consumers),<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">minimize risks related to logistics or storage.<\/li>\n<\/ul>\n<p>Without that, even the best offer<span style=\"font-weight: 400;\"> can fail. It\u2019s crucial. <\/span><\/p>\n<p>For over 18 years, the Techni\u2019Sens teams have been supporting brands with packaging tests, consumer analyses, and laboratory research.<span style=\"font-weight: 400;\">. Goal: to turn a simple package into a powerful sales tool. And to ensure that a good product doesn\u2019t go unnoticed. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sources:<\/span><\/p>\n<p data-path-to-node=\"2,0,0\"><em><b data-path-to-node=\"2,0,0\" data-index-in-node=\"0\">MonPackaging<\/b>, \u00ab <a href=\"https:\/\/www.monpackaging.com\/blog\/comment-packaging-influence-consommateur\/\" target=\"_blank\" rel=\"noopener\">Comment le packaging influence le consommateur ?<\/a> \u00bb<\/em><\/p>\n<p data-path-to-node=\"2,0,0\"><em>Research Thesis, \u00ab L&#8217;achat par les consommateurs de produits \u00e0 emballages individuels : entre commodit\u00e9, sant\u00e9 et gaspillage \u00bb.<\/em><span style=\"font-weight: 400;\"><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=&#8221;on&#8221; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;margin:auto;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto||||||||&#8221; text_text_color=&#8221;#192346&#8243; text_font_size=&#8221;24px&#8221; text_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;-1px||15px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><b>Why conduct packaging testing before launching your product<\/b><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.technisens.com\/wp-content\/uploads\/2026\/05\/2149879954.jpg&#8221; alt=&#8221;Cosmetic product packaging presented for a consumer study and packaging test&#8221; title_text=&#8221;Cosmetic packaging undergoing consumer testing&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_intensity_slide=&#8221;5%&#8221; border_radii=&#8221;on|12px|12px|12px|12px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Packaging can make or break a sale. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">And yet, its impact is often underestimated. As you know, when it comes to <\/span>making a purchase, everything happens on the shelf.<\/p>\n<p><span style=\"font-weight: 400;\">There are generally two key moments:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">the shopping experience: visibility, clarity, and appeal on the shelf,<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">the consumer experience: real-world use, usability, and practicality in everyday life.<\/li>\n<\/ul>\n<p>On the one hand, packaging must stand out among dozens of<span style=\"font-weight: 400;\"> competing products. On the other hand, it must deliver on its promises when used.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Otherwise? Disappointment. And often, no repeat purchase.  <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;40px||10px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-20px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: left;\"><b>Our expertise for your packaging tests<\/b><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Packaging testing addresses several key needs\u2014including consumer perception, usability, shelf impact, and the effectiveness of product claims\u2014to optimize the overall performance of the package. This is achieved through qualitative, quantitative, and sensory methodologies such as Max-Diff, Trade-Off, and conjoint analysis, as well as tools like hotspot testing, among other approaches.<\/p>\n<p><a href=\"https:\/\/www.technisens.com\/en\/qualitative-research-methods-and-applications-for-enlightening-operational-research-results\/\">Qualitative research<\/a> allows us to look beyond first impressions. It provides a space for discussion, observation, and testing of packaging <a href=\"https:\/\/www.technisens.com\/en\/?page_id=4036\">concepts<\/a> with consumers. <\/p>\n<p>It\u2019s a bit like cooking live: you tweak the ingredients until you find the right recipe\u2014sometimes unexpected, often eye-opening.<\/p>\n<p><a href=\"https:\/\/www.technisens.com\/en\/comprehensive-guide-to-quantitative-research-methods-steps-and-business-applications\/\">Quantitative research<\/a> are then used to guide choices and support decision-making. They allow us to test various packaging options and identify which ones perform best with the target audience. <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; next_background_color=&#8221;#ffffff&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;contain&#8221; background_position=&#8221;top_right&#8221; custom_margin=&#8221;-30px||||false|false&#8221; custom_padding=&#8221;0px||30px||false|false&#8221; custom_padding_tablet=&#8221;150px||30px||false|false&#8221; custom_padding_phone=&#8221;15px||6px||false|false&#8221; top_divider_style=&#8221;curve&#8221; top_divider_color=&#8221;#FFFFFF&#8221; bottom_divider_style=&#8221;wave&#8221; bottom_divider_flip=&#8221;vertical&#8221; bottom_divider_arrangement=&#8221;above_content&#8221; background_last_edited=&#8221;on|phone&#8221; background_enable_image_phone=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; background__hover_enabled=&#8221;off|desktop&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; use_custom_gutter=&#8221;on&#8221; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;85%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;1500px&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;140px||40px||false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;margin:auto;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_accordion toggle_icon=&#8221;&#xe050;||divi||400&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||6px|||&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_accordion_item title=&#8221;Understanding how packaging is perceived&#8221; open=&#8221;on&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; border_width_all=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221; toggle_level=&#8221;h4&#8243; toggle_font_size=&#8221;16px&#8221;]<\/p>\n<p>A packaging test analyzes how consumers perceive a package: its appeal, perceived quality, how well the product is understood, consistency with the brand image, and the impact of visual and sensory cues.<\/p>\n<p>This step allows us to explore the reactions, expectations, and emotions associated with the packaging.<\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Test the packaging under real-world conditions&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; border_width_all=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221; toggle_level=&#8221;h4&#8243; toggle_font_size=&#8221;16px&#8221; open=&#8221;off&#8221;]<\/p>\n<p>Through real-world consumer tests, such as Home Use Tests (HUT), it is possible to evaluate packaging in its everyday environment: opening, closing, ease of use, handling, storage, and durability over time.<\/p>\n<p>These studies help measure the user experience and identify potential pain points.<\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Assessing the impact on the shelf&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; border_width_all=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221; toggle_level=&#8221;h4&#8243; toggle_font_size=&#8221;16px&#8221; open=&#8221;off&#8221;]<\/p>\n<p>Shopper studies and in-store tests make it possible to analyze the visibility and appeal of packaging compared to the competition.<\/p>\n<p>Purchasing behavior, information comprehension, visual impact, and purchase intent can be assessed.<\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Validate packaging claims and messages&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; border_width_all=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221; toggle_level=&#8221;h4&#8243; toggle_font_size=&#8221;16px&#8221; open=&#8221;off&#8221;]<\/p>\n<p>Packaging is a key communication tool. Packaging testing helps evaluate the clarity, credibility, and impact of product claims and benefits. <\/p>\n<p>The goal is to identify the messages that are clearest, most distinctive, and most effective with consumers.<\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Maximize the product&#8217;s overall performance&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; border_radii=&#8221;on|16px|16px|16px|16px&#8221; border_width_all=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221; toggle_level=&#8221;h4&#8243; toggle_font_size=&#8221;16px&#8221; open=&#8221;off&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>By combining perception, usage, appeal, and the effectiveness of messaging, packaging testing helps optimize overall product performance and increase the chances of market success.<\/p>\n<p>[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;contain&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.technisens.com\/wp-content\/uploads\/2026\/05\/Intro-pages-site-web-1.png&#8221; alt=&#8221;Account Manager assisting a client with a packaging test using a computer&#8221; title_text=&#8221;Customer support for a packaging test&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; width=&#8221;110%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;58%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;20px||||false|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_slide=&#8221;5%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-40px|auto||auto||&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><b>The tangible benefits of a packaging test<\/b><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.technisens.com\/wp-content\/uploads\/2026\/05\/Intro-pages-site-web-3.png&#8221; alt=&#8221;A man comparing two packages of pre-packaged salads as part of a consumer packaging test&#8221; title_text=&#8221;Packaging test on pre-packaged salads&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_intensity_slide=&#8221;5%&#8221; border_radii=&#8221;on|12px|12px|12px|12px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400;\">Good packaging isn&#8217;t something you can just guess at. <br \/>It can be tested. And, most importantly, it can be optimized. <\/span><\/p>\n<p>The first noticeable result: improved conversion rates<span style=\"font-weight: 400;\">, both on store shelves and in e-commerce. Clear, easy-to-read, distinctive packaging grabs attention faster. And makes it easier to trigger a <\/span><b>purchase<\/b><span style=\"font-weight: 400;\">. As you know, just a few seconds can make all the difference.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But that&#8217;s not all.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> Well-designed packaging also helps to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">strengthen your brand image and the consistency of your offerings,<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">stand out in a saturated market,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">reduce product returns resulting from misunderstandings or misuse,<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">avoid costly adjustments after launch.<\/span><\/li>\n<\/ul>\n<p>In fact, approved packaging often helps maximize ROI<span style=\"font-weight: 400;\">. Fewer errors, fewer iterations, greater efficiency. No magic formula. Just a solid approach. And above all, a pragmatic one. <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;40px||40px||true|&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;90deg&#8221; background_color_gradient_stops=&#8221;#8fb99f 0%|#428b8a 99%&#8221; custom_padding=&#8221;0px|3%|0px|3%|true|true&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;40px&#8221; text_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;26px||28px||false|false&#8221; hover_enabled=&#8221;0&#8243; text_orientation_tablet=&#8221;&#8221; text_orientation_phone=&#8221;center&#8221; text_orientation_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Test your packaging today!<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;margin:auto;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjQzMyIsImVuYWJsZV9odG1sIjoib2ZmIn19@&#8221; button_text=&#8221;Request a free quote&#8221; button_alignment=&#8221;right&#8221; button_alignment_tablet=&#8221;&#8221; button_alignment_phone=&#8221;center&#8221; button_alignment_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_use_color_gradient=&#8221;on&#8221; button_bg_color_gradient_direction=&#8221;145deg&#8221; button_bg_color_gradient_stops=&#8221;#418a89 0%|#156573 100%&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;20px&#8221; button_letter_spacing=&#8221;0px&#8221; button_font=&#8221;Roboto|700||on|||||&#8221; button_use_icon=&#8221;off&#8221; transform_translate_linked=&#8221;off&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;-24px||32px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;10px|25px|10px|25px|true|true&#8221; box_shadow_style=&#8221;preset3&#8243; box_shadow_color=&#8221;RGBA(255,255,255,0)&#8221; global_colors_info=&#8221;{}&#8221; box_shadow_color__hover_enabled=&#8221;on|hover&#8221; box_shadow_color__hover=&#8221;rgba(21,101,115,0.39)&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover_enabled=&#8221;on|desktop&#8221; transform_translate__hover_enabled=&#8221;on|hover&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221; transform_translate__hover=&#8221;0px|-5px&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||0px||true|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px|||||&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px||0px||true|false&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||4px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">For your research<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto|700|||||||&#8221; text_font_size=&#8221;24px&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Our (other) solutions<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;2560px&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][dipi_carousel columns=&#8221;6&#8243; navigation=&#8221;on&#8221; pagination=&#8221;on&#8221; navigation_prev_icon_yn=&#8221;on&#8221; navigation_prev_icon=&#8221;&#x23;||divi||400&#8243; navigation_next_icon_yn=&#8221;on&#8221; navigation_next_icon=&#8221;&#x24;||divi||400&#8243; navigation_color=&#8221;#FFFFFF&#8221; navigation_bg_color=&#8221;#428B8A&#8221; navigation_position_left=&#8221;0px&#8221; navigation_position_right=&#8221;0px&#8221; pagination_color=&#8221;#8FB99F&#8221; pagination_active_color=&#8221;#156573&#8243; columns_tablet=&#8221;6&#8243; columns_phone=&#8221;2&#8243; columns_last_edited=&#8221;on|phone&#8221; space_between_tablet=&#8221;&#8221; space_between_phone=&#8221;18&#8243; space_between_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;left&#8221; module_alignment=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;][dipi_carousel_child label=&#8221;Test de concept&#8221; desc_text=&#8221;<\/p>\n<p>Concept testing<\/p>\n<p>&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; desc_font=&#8221;Roboto|700|||||||&#8221; desc_font_size=&#8221;20px&#8221; desc_line_height=&#8221;1.1em&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;12px||||false|false&#8221; link_option_url=&#8221;https:\/\/www.technisens.com\/en\/?page_id=4036&#8243; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221;][\/dipi_carousel_child][dipi_carousel_child label=&#8221;Insight Studio 360\u2122&#8221; desc_text=&#8221;<\/p>\n<p><strong>Insight Studio 360\u2122<\/strong><\/p>\n<p>&#8221; _builder_version=&#8221;4.27.6&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; desc_font=&#8221;Roboto|700|||||||&#8221; desc_font_size=&#8221;20px&#8221; desc_line_height=&#8221;1.1em&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;12px||||false|false&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjY1MzAiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221;][\/dipi_carousel_child][dipi_carousel_child label=&#8221;Pr\u00e9f\u00e9rence Mapping&#8221; desc_text=&#8221;<\/p>\n<p>Preference Mapping<\/p>\n<p>&#8221; _builder_version=&#8221;4.27.6&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; desc_font=&#8221;Roboto|700|||||||&#8221; desc_font_size=&#8221;20px&#8221; desc_line_height=&#8221;1.1em&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;12px||||false|false&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjY2OTEiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221;][\/dipi_carousel_child][dipi_carousel_child label=&#8221;Test de claim&#8221; desc_text=&#8221;<\/p>\n<p>Claims testing<\/p>\n<p>&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; desc_font=&#8221;Roboto|700|||||||&#8221; desc_font_size=&#8221;20px&#8221; desc_line_height=&#8221;1.1em&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;12px||||false|false&#8221; link_option_url=&#8221;https:\/\/www.technisens.com\/claim-marketing-sont-importance-dans-la-construction-de-limage-de-marque\/&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221;][\/dipi_carousel_child][dipi_carousel_child label=&#8221;Test de pack&#8221; desc_text=&#8221;<\/p>\n<p>Packaging testing<\/p>\n<p>&#8221; _builder_version=&#8221;4.27.6&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; desc_font=&#8221;Roboto|700|||||||&#8221; desc_font_size=&#8221;20px&#8221; desc_line_height=&#8221;1.1em&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;12px||||false|false&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjY5MTciLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221;][\/dipi_carousel_child][dipi_carousel_child label=&#8221;Test d&#8217;\u00e9motions&#8221; desc_text=&#8221;<\/p>\n<p>Emotion testing<\/p>\n<p>&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; desc_font=&#8221;Roboto|700|||||||&#8221; desc_font_size=&#8221;20px&#8221; desc_line_height=&#8221;1.1em&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;12px||||false|false&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221;][\/dipi_carousel_child][dipi_carousel_child label=&#8221;Approches implicites&#8221; desc_text=&#8221;<\/p>\n<p>Implicit approaches<\/p>\n<p>&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; desc_font=&#8221;Roboto|700|||||||&#8221; desc_font_size=&#8221;20px&#8221; desc_line_height=&#8221;1.1em&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;12px||||false|false&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221;][\/dipi_carousel_child][dipi_carousel_child label=&#8221;Approche qualitative&#8221; desc_text=&#8221;<\/p>\n<p>Qualitative approach<\/p>\n<p>&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; desc_font=&#8221;Roboto|700|||||||&#8221; desc_font_size=&#8221;20px&#8221; desc_line_height=&#8221;1.1em&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;12px||||false|false&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221;][\/dipi_carousel_child][dipi_carousel_child label=&#8221;Test organoleptique&#8221; desc_text=&#8221;<\/p>\n<p>Organoleptic testing<\/p>\n<p>&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; desc_font=&#8221;Roboto|700|||||||&#8221; desc_font_size=&#8221;20px&#8221; desc_line_height=&#8221;1.1em&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;12px||||false|false&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221;][\/dipi_carousel_child][dipi_carousel_child label=&#8221;Test de produit&#8221; desc_text=&#8221;<\/p>\n<p>Product testing<\/p>\n<p>&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; desc_font=&#8221;Roboto|700|||||||&#8221; desc_font_size=&#8221;20px&#8221; desc_line_height=&#8221;1.1em&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;12px||||false|false&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221;][\/dipi_carousel_child][dipi_carousel_child label=&#8221;Description sensorielle&#8221; desc_text=&#8221;<\/p>\n<p>Sensory description<\/p>\n<p>&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; desc_font=&#8221;Roboto|700|||||||&#8221; desc_font_size=&#8221;20px&#8221; desc_line_height=&#8221;1.1em&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;12px||||false|false&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221;][\/dipi_carousel_child][dipi_carousel_child label=&#8221;Positionnement prix&#8221; desc_text=&#8221;<\/p>\n<p>Price positioning<\/p>\n<p>&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; desc_font=&#8221;Roboto|700|||||||&#8221; desc_font_size=&#8221;20px&#8221; desc_line_height=&#8221;1.1em&#8221; background_color=&#8221;#e9f1ec&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;12px||||false|false&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221;][\/dipi_carousel_child][\/dipi_carousel][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Techni&#039;sens<\/span><\/p><\/nav>Techni&#8217;Sens&#8217; solutionsPackaging testing: validate your packagingA product can be excellent\u2026 and yet fail on the shelves. Why? Because it all comes down to a matter of seconds. On average, a consumer spends less than 30 seconds making a decision. Sometimes even less. And in that fleeting moment, your packaging becomes your first salesperson. As you [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"dipi_cpt_category":[],"class_list":["post-6918","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.technisens.com\/en\/wp-json\/wp\/v2\/pages\/6918","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.technisens.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.technisens.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.technisens.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.technisens.com\/en\/wp-json\/wp\/v2\/comments?post=6918"}],"version-history":[{"count":9,"href":"https:\/\/www.technisens.com\/en\/wp-json\/wp\/v2\/pages\/6918\/revisions"}],"predecessor-version":[{"id":6989,"href":"https:\/\/www.technisens.com\/en\/wp-json\/wp\/v2\/pages\/6918\/revisions\/6989"}],"wp:attachment":[{"href":"https:\/\/www.technisens.com\/en\/wp-json\/wp\/v2\/media?parent=6918"}],"wp:term":[{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/www.technisens.com\/en\/wp-json\/wp\/v2\/dipi_cpt_category?post=6918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}