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\nInstitut Techni’<\/a> Sens and Pierre Fabre<\/a> worked hand in hand to define relevant product claims backed up by solid data<\/strong>.<\/p>\n
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The study of non-comparative claims was carried out using an exhaustive database, collecting consumer feedback on a wide range of cosmetic products. A rigorous method based on evaluations of product attributes and associated proportions<\/strong> was developed. This method has made it possible to define performance thresholds, thereby validating new claims.<\/p>\n
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This study paves the way for other applications<\/strong>, enabling companies in the food and non-food<\/strong> sectors to adapt this methodology. So new products can be launched and marketed with confidence.<\/p>\n
Read the article by clicking here.<\/a><\/strong><\/em><\/p>\n