{"id":6038,"date":"2025-11-19T16:34:14","date_gmt":"2025-11-19T15:34:14","guid":{"rendered":"https:\/\/www.technisens.com\/crosssense-product-analysis\/"},"modified":"2025-11-24T16:12:11","modified_gmt":"2025-11-24T15:12:11","slug":"crosssense-product-analysis","status":"publish","type":"post","link":"https:\/\/www.technisens.com\/en\/crosssense-product-analysis\/","title":{"rendered":"CrossSense\u2122, product analysis"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

A cross-diagnostic to delight your consumers<\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

At Techni\u2019Sens, we help food brands understand and anticipate how their products are perceived. Through sensory tests, consumer panels, and digital tools, we transform product feedback into actionable data for R&D, formulation, and quality control. <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” title_text=”saint-valentin (1080 x 1350 px)” background_image=”https:\/\/www.technisens.com\/wp-content\/uploads\/2025\/11\/saint-valentin-1080-x-1350-px.png” background_size=”contain” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

But understanding perception is not enough. You need to know its origin and how to control it. <\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/www.technisens.com\/wp-content\/uploads\/2025\/11\/Sans-titre-2-scaled.jpg” _builder_version=”4.27.4″ _module_preset=”default” theme_builder_area=”post_content” hover_enabled=”0″ sticky_enabled=”0″ alt=”Person seen from behind analyzing molecules released during a laboratory test.” title_text=”Molecular analysis of laboratory test results” border_radii=”on|15px|15px|15px|15px”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

That\u2019s where aromaLAB <\/a><\/strong>comes in, experts in aroma chemistry and instrumental analysis. Together, we developed CrossSense\u2122, our cross-diagnostic combining sensory and analytical expertise. <\/p>\n

This collaborative approach turns subjective perception into actionable decisions and reliable scientific evidence, designed to support R&D teams with precise analytical data and marketing teams with actionable consumer insights.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

From sensory observation to molecular analysis<\/h3>\n

aromaLAB <\/a>identifies and quantifies the aromatic compounds responsible for olfactory sensations using ISO-recognized methods and Aroma Profile techniques. This approach allows detection of off-flavours, monitoring the impact of raw materials, and optimizing formulation for optimal aromatic stability. <\/p>\n

While instrumental data is essential, it alone cannot predict final consumer acceptance.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/www.technisens.com\/wp-content\/uploads\/2025\/11\/Sans-titre-1-4-scaled.jpg” _builder_version=”4.27.4″ _module_preset=”default” theme_builder_area=”post_content” hover_enabled=”0″ sticky_enabled=”0″ alt=”Person acting as a \u201cnose\u201d to detect and analyze odors in an Aromalab laboratory.” title_text=”Olfactory analysis by a professional \u201cnose\u201d at Aromalab” border_radii=”on|15px|15px|15px|15px”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content” custom_padding=”0px|||||”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

With CrossSense\u2122, Techni\u2019Sens combines molecular analysis with consumer tests and sensory studies, turning technical results into strategic decisions valuable for both R&D and marketing teams.<\/p>\n

This cross-diagnostic methodology allows you to validate the real impact on the consumer experience, identify sensory and purchase drivers, and adapt your formulations to maximize acceptance and loyalty. CrossSense\u2122 provides insights your entire product and marketing teams can act on.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”#formcrosssense” button_text=”Request information” button_alignment=”left” button_alignment_phone=”center” button_alignment_last_edited=”off|desktop” _builder_version=”4.27.4″ _module_preset=”default” custom_button=”on” button_text_size=”14px” button_text_color=”#FFFFFF” button_bg_use_color_gradient=”on” button_bg_color_gradient_direction=”145deg” button_bg_color_gradient_stops=”#418a89 0%|#156573 100%” button_border_width=”0px” button_border_radius=”20px” button_letter_spacing=”0px” button_font=”Roboto|700||on|||||” button_use_icon=”off” transform_translate_linked=”off” custom_margin_tablet=”” custom_margin_phone=”-5px||32px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”10px|25px|10px|25px|true|true” box_shadow_style=”preset3″ box_shadow_color=”RGBA(255,255,255,0)” global_colors_info=”{}” box_shadow_color__hover_enabled=”on|hover” box_shadow_color__hover=”rgba(21,101,115,0.39)” transform_styles__hover_enabled=”on|hover” transform_scale__hover_enabled=”on|desktop” transform_translate__hover_enabled=”on|hover” transform_rotate__hover_enabled=”on|desktop” transform_skew__hover_enabled=”on|desktop” transform_origin__hover_enabled=”on|desktop” transform_translate__hover=”0px|-5px” theme_builder_area=”post_content”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/www.technisens.com\/wp-content\/uploads\/2025\/11\/Sans-titre-3-1-scaled.jpg” _builder_version=”4.27.4″ _module_preset=”default” theme_builder_area=”post_content” hover_enabled=”0″ sticky_enabled=”0″ alt=”Combination of a consumer test and a chemical laboratory test at Aromalab, with observation and analysis of the results.” title_text=”Combined consumer test and chemical analysis at Aromalab” border_radii=”on|15px|15px|15px|15px”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

An integrated approach to innovate faster and smarter<\/h3>\n

Within the Tentamus group, the Techni\u2019Sens \/ aromaLAB <\/a>collaboration illustrates a unique approach: combining advanced aroma analysis with consumer insights for rapid and reliable innovation.<\/p>\n

With CrossSense\u2122, your teams can reduce time-to-market, make R&D decisions based on cross-validated evidence, and maintain sensory quality at every stage. The result: effective food innovation, products loved by consumers, and technically reliable solutions, while fostering a shared vision between R&D and marketing. <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Take Action: Test CrossSense\u2122<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Do you want to correct an off-flavour, validate a new recipe, or optimize the impact of your raw materials on sensory perception?
With CrossSense\u2122, the cross-diagnostic proof-of-concept from Techni\u2019Sens x aromaLAB<\/strong><\/a>, you receive a complete assessment along with practical recommendations for formulation and R&D. This integrated approach enables your teams to save time, increase precision, and improve efficiency, while creating a strong connection between technical data and consumer perception. <\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Contact us today to discover CrossSense\u2122 and turn your sensory and aroma data into actionable decisions that accelerate product innovation.<\/p>\n

[\/et_pb_text][et_pb_code module_id=”formcrosssense” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

<\/div>\n<\/p>\n
<\/div>\n
\n
\n