[et_pb_section fb_built=”1″ _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
Buying behavior<\/strong> is what guides our choices: our desires, thoughts, feelings, and the influence of those around us. Said like that, it seems simple. In reality, today\u2019s journey <\/span> looks more like a fragmented path, punctuated by a multitude of touchpoints: a quickly glimpsed review, a TikTok video, a \u201cjust browsing\u201d trip to a store, followed later by an ad that pops up again. You\u2019ve probably experienced this little sequence yourself. <\/span><\/p>\n While these changes affect all consumers, certain generations, notably Generation Z, illustrate them particularly well. We will return to this to provide concrete examples, even though these mechanisms are not limited to this group alone. <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.5″ _module_preset=”default” background_color=”rgba(143,185,159,0.15)” custom_padding=”|28px||28px|false|true” border_radii=”on|15px|15px|15px|15px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n But what exactly is a touchpoint?<\/span> <\/strong><\/p>\n It is a moment or channel through which a customer interacts with a brand, whether physically (in-store, events) or digitally (website, advertising, social media, email, etc.).<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n With digitalization, customers switch channels without thinking. E-commerce is growing, products are compared in seconds, and expectations related to CSR increasingly influence choices. <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Generation Z, highly sensitive to authenticity and personalization, is strongly driving the evolution of consumer expectations.. According to the PwC research, <\/span>49% of young people want personalized products, while 59% still favor brands they are familiar with,evidence that they seek a subtle mix of reliable benchmarks and more \u201cauthentic\u201d and tailored offerings. Their pursuit of relevant options is also reflected in their buying behavior: <\/span>79% wait for sales, only 21% are willing to pay full price, and the use of discount codes has increased by 14%.. This demanding and selective generation is therefore accelerating the demand for products that are more authentic, more useful, and better aligned with their identity.<\/span><\/p>\n Source : https:\/\/www.pwc.com\/us\/en\/industries\/consumer-markets\/library\/gen-z-consumer-trends.html<\/a><\/span><\/em><\/span><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/www.technisens.com\/wp-content\/uploads\/2025\/12\/Sans-titre-1-5-e1767604140202.jpg” alt=”Woman shopping in the city while using her phone, illustrating consumer buying behavior.” title_text=”Gen Z buying behavior” _builder_version=”4.27.5″ _module_preset=”default” custom_padding=”||0px|||” border_radii=”on|15px|15px|15px|15px” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.5″ _module_preset=”default” custom_margin=”-30px||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n At Techni\u2019Sens, the combined analysis of qualitative<\/a> and quantitative data<\/a> helps shed light on these behaviors and anticipate market trends.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n When analyzing buying behavior,it quickly becomes clear that multiple layers are intertwined\u2014sometimes transparently, sometimes like a knot that must be unraveled thread by thread. You can even ask yourself a simple question: <\/span>what truly influences a consumer when choosing one product over another?<\/span><\/i> <\/span><\/p>\n Psychological factors carry significant weight: motivation, emotions, perception, learning\u2014elements that shape decisions, often without the consumer being aware. Yet, <\/span>social and cultural dimensions immediately come into play: peer influence, the role of social media, and generational norms (with Gen Z leading the way).<\/p>\n Economic factors then come into play: price, promotions, market context, and purchasing power. Not very glamorous, but decisive. <\/span>And we often overlook product- and marketing-related levers, such as: [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,1_5,1_5,1_5,1_5″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” _builder_version=”4.27.5″ _module_preset=”default” width=”78%” max_width=”1290px” module_alignment=”center” custom_margin=”|-19px||0px|false|false” custom_padding=”|0px||0px||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_5″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#FFFFFF” text_font_size=”12px” header_text_align=”center” background_color=”#8FB99F” text_orientation=”center” max_width=”95%” module_alignment=”center” min_height=”40px” custom_padding=”10px||||false|false” border_radii=”on|25px|25px|25px|25px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n PACKAGING<\/strong><\/span><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#FFFFFF” text_font_size=”12px” header_text_align=”center” background_color=”#8FB99F” text_orientation=”center” max_width=”95%” module_alignment=”center” min_height=”40px” custom_padding=”10px||||false|false” border_radii=”on|25px|25px|25px|25px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n INNOVATION<\/strong><\/span><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#FFFFFF” text_font_size=”12px” header_text_align=”center” background_color=”#8FB99F” text_orientation=”center” max_width=”95%” module_alignment=”center” min_height=”40px” custom_padding=”10px||||false|false” border_radii=”on|25px|25px|25px|25px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n PERCEIVED QUALITY<\/strong><\/span><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#FFFFFF” text_font_size=”12px” header_text_align=”center” background_color=”#8FB99F” text_orientation=”center” max_width=”95%” module_alignment=”center” min_height=”40px” custom_padding=”10px||||false|false” border_radii=”on|25px|25px|25px|25px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n STORYTELLING<\/strong><\/span><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#FFFFFF” text_font_size=”12px” header_text_align=”center” background_color=”#8FB99F” text_orientation=”center” max_width=”95%” module_alignment=”center” min_height=”40px” custom_padding=”10px||||false|false” border_radii=”on|25px|25px|25px|25px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n CUSTOMER EXPERIENCE<\/strong><\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.5″ _module_preset=”default” custom_margin=”0px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n Among young consumers, and even more so within Generation Z, buying behavior follows a particular logic, sometimes intuitive, sometimes puzzling. You\u2019ve likely noticed: their expectations revolve around transparency, social responsibility, and an almost immediate need for personalization. Instant gratification is key. <\/span><\/p>\n And yet, it\u2019s not just about values. Their <\/span>touchpoints are heavily digital: TikTok as a source of inspiration, influencers perceived as \u201cauthentic,\u201d and online reviews to make decisions in seconds.<\/p>\n <\/span>Their choices often rely on: On the price side, the balance is subtle: managing their budget while seeking meaning, quality, and a coherent brand positioning. Not so simple. <\/span><\/p>\n Thanks to a global panel and precise sub-analyses by profile, Techni\u2019Sens identifies behaviors specific to Gen Z through digital studies and dedicated analyses. An essential resource for understanding tomorrow\u2019s market. <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n In 2026, buying behavior continues to evolve, driven by consumers who are more attentive, more demanding, and, let\u2019s be honest, more volatile. You\u2019ve likely noticed: eco-responsibility is no longer a differentiating factor\u2014it has become a baseline. The circular economy is following the same trajectory, almost naturally. <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.5″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” background_color=”#8FB99F” use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”#8fb99f 15%|#468d8b 100%” width=”33%” max_width=”100%” module_alignment=”left” custom_padding=”10px|0px|10px|0px|true|false” border_radii=”on|11px|11px|11px|11px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n To remember.<\/strong><\/span><\/span><\/strong><\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n And yet, digital continues to accelerate things. Customer journeys are becoming truly <\/span>omnichannel,<\/b>blending in-store visits, mobile browsing, delivery services, and interactions with AI. Phygital experiences are gaining sophistication; conversational assistants are becoming a step in the journey, sometimes even acting as \u201cadvisors\u201d guiding product choice. <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n The major expectations are grouped around :<\/span> [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/www.technisens.com\/wp-content\/uploads\/2025\/12\/Sans-titre-3-1.jpg” alt=”Hands of a man holding a phone in the city to search for information before a purchase, illustrating buying behavior.” title_text=”Mobile buying behavior \u2013 searching for information on a smartphone” _builder_version=”4.27.5″ _module_preset=”default” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.5″ _module_preset=”default” background_color=”rgba(143,185,159,0.15)” custom_padding=”|28px||28px|false|true” border_radii=”on|15px|15px|15px|15px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Another strong signal: the rise of sensory pleasure<\/span><\/strong><\/p>\n Dans l\u2019alimentaire, la cosm\u00e9tique ou le lifestyle, les marques qui cr\u00e9ent une exp\u00e9rience \u00e9motionnelle prennent une longueur d\u2019avance. Rien d\u2019extravagant, mais une tendance solide. <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n To anticipate these shifts, nothing beats an agile approach,capable of capturing what consumers say\u2026 and what they don\u2019t say. At Techni\u2019Sens, this agility is based on a <\/span>mixed-method approach combining weak signal analysis, observation of specialized communities, real-time co-creation, and exploratory qualitative studies. An essential dimension is added to this:<\/span>ethnomarketing, which allows for interpreting actual behaviors, in-context usage, and non-verbal cues that are often far more revealing than spontaneous statements.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n To integrate buying behavior analysis into a strategy, you must first accept a simple idea: consumer expectations evolve quickly. Very quickly. You probably already know this. <\/span><\/p>\n <\/span>The most effective approach relies on a few essential practices: [\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” background_color=”#8FB99F” use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”#8fb99f 15%|#468d8b 100%” width=”16%” max_width=”100%” module_alignment=”left” custom_padding=”10px|0px|10px|0px|true|false” border_radii=”on|11px|11px|11px|11px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n To remember.<\/strong><\/span><\/span><\/strong><\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n This approach reduces decisions made \u201cfar from the field\u201d and enhances the relevance of offerings. Finally, relying on a specialized institute allows these analyses to be conducted with greater rigor and methodological perspective. <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.5″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Buying behavior has continuously evolved. In the past, decisions were planned, product-focused, and often made in-store. Today, they are instantaneous, connected, influenced by social media, and driven by emotions. You\u2019ve surely noticed this around you. <\/span><\/p>\n These changes can be explained by all the factors analyzed in the article: psychological, social, and economic dimensions, the role of marketing, the impact of digital, and more elements that transform the way consumers compare products, assess prices, and interact with brands.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.5″ _module_preset=”default” background_color=”rgba(143,185,159,0.15)” custom_padding=”|28px||28px|false|true” border_radii=”on|15px|15px|15px|15px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n And tomorrow?<\/span><\/strong><\/p>\n The shift is accelerating: purchases will become smarter, more immersive, responsible, and above all, highly personalized.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n This is precisely why we have highlighted Generation Z.. Not because it is the only generation affected, but because it already visibly embodies the consumer trends that will impact the entire market in the coming years:<\/span> Understanding their behavior today means evolving with them, as they are trendsetters. If your brand wants to build loyalty and maintain a long-term relationship, you must follow them and analyze their behavior using appropriate methods. This allows for more accurate anticipation of market changes and the integration of these insights into a solid strategy, creating a climate of trust, a strategic imperative for preparing for 2026.<\/p>\n <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Buying behavior is what guides our choices: our desires, thoughts, feelings, and the influence of those around us. Said like that, it seems simple. In reality, today\u2019s journey looks more like a fragmented path, punctuated by a multitude of touchpoints: a quickly glimpsed review, a TikTok video, a \u201cjust browsing\u201d trip to a store, followed […]<\/p>\n","protected":false},"author":8,"featured_media":6221,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[37],"tags":[],"dipi_cpt_category":[],"class_list":["post-6235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marques"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.technisens.com\/en\/wp-json\/wp\/v2\/posts\/6235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.technisens.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.technisens.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.technisens.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.technisens.com\/en\/wp-json\/wp\/v2\/comments?post=6235"}],"version-history":[{"count":9,"href":"https:\/\/www.technisens.com\/en\/wp-json\/wp\/v2\/posts\/6235\/revisions"}],"predecessor-version":[{"id":6248,"href":"https:\/\/www.technisens.com\/en\/wp-json\/wp\/v2\/posts\/6235\/revisions\/6248"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.technisens.com\/en\/wp-json\/wp\/v2\/media\/6221"}],"wp:attachment":[{"href":"https:\/\/www.technisens.com\/en\/wp-json\/wp\/v2\/media?parent=6235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.technisens.com\/en\/wp-json\/wp\/v2\/categories?post=6235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.technisens.com\/en\/wp-json\/wp\/v2\/tags?post=6235"},{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/www.technisens.com\/en\/wp-json\/wp\/v2\/dipi_cpt_category?post=6235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Key factors influencing buying behavior<\/b><\/h2>\n
<\/b><\/p>\nAnalysis of buying behavior among youth and Generation Z<\/b><\/h2>\n
\u2022 q<\/span>uick content
\u2022 i<\/span>nfluence perceived as authentic
\u2022 s<\/span>ocial commerce integrated into their journey<\/p>\nConsumption trends 2026: what brands need to anticipate<\/b><\/h2>\n
\u2022<\/span>\u00a0a personalized, almost made-to-measure experience<\/span>
<\/span>\u2022<\/span>\u00a0authentic content<\/span>
<\/span>\u2022<\/span>\u00a0seamless services between online and offline<\/span><\/p>\nBest practices for integrating buying behavior analysis into your strategy<\/b><\/h2>\n
\u2022 m<\/span>aintain continuous market monitoring
\u2022 c<\/span>ombine quantitative and qualitative data to obtain reliable insights
\u2022 i<\/span>ntegrate the customer\u2019s voice from the product design stage
<\/span> <\/span><\/span><\/p>\nIn summary<\/b><\/h2>\n
<\/span> \u2022 new expectations<\/span>
<\/span> \u2022 more fragmented buying journeys<\/span>
<\/span> \u2022 a deeply renewed relationship with brands<\/span><\/p>\n