Marketing research institute: bridging innovation and customer-centric approach
Definition and foundations of marketing research institutes
A marketing research institute is an organization specialized in collecting and analyzing data on consumer behaviors, attitudes and preferences. Its role is to support companies in making strategic decisions by providing accurate insights and recommendations based on empirical research. Marketing research institutes apply a methodology focused on practical, actionable solutions to meet the needs of businesses across various industries.
Scope of action
Role and objectives of a marketing research institute
Marketing research institutes play a leading role in understanding markets and supporting informed decision-making. Their responsibilities are diverse and include:
Consumer behavior analysis
Studying preferences, motivations and purchasing behaviors to guide companies in developing and improving their products and services.
Competitive analysis
Exploring the competitive landscape to identify strategic opportunities and anticipate potential threats.
Product testing
Organizing consumer panels to test products before their launch and gather insights to adjust them to market expectations.
Marketing campaign optimization
Measuring and analyzing the effectiveness of ongoing campaigns and providing recommendations to enhance their impact.
In short, marketing research institutes enable brands to better understand their competitive environment and optimize their marketing resources through reliable, contextualized data.
Who is a marketing research institute for?
The clients of marketing research institutes are diverse, spanning industries from consumer goods to more specialized sectors. They include:
Consumer goods companies looking to deepen their understanding of customer expectations in order to adapt their products and communication strategies.
Start-ups seeking to validate their concept and effectively target their market.
Advertising and communication agencies that use consumer insights to enhance the relevance of their creative strategies.
R&D organizations seeking tangible data to guide their innovations and make their products more appealing to the market.
You have a product or service to test?
Our expertise
Techni’Sens: your marketing research institute
Who are we?
Techni’Sens is a leading marketing research institute, based in La Rochelle and Mérignac, specializing in product analysis and consumer science. Our expertise allows us to support companies across various sectors, such as food, cosmetics, and pet food, in the development and optimization of their products or services through quantitative, qualitative, and sensory approaches.
Our ad hoc vision
Techni’Sens stands out for its ad hoc approach, providing tailored solutions to the specific challenges of each client. This approach allows us to offer unique and personalized research, adapted to one-off or unprecedented needs. We leverage our dynamism and flexibility to generate precise, contextualized insights, positioning ourselves as an innovative player in the field of marketing research.
A spirit of innovation
Our ambition: innovation. This is reflected in the 26 original methodologies we have developed to provide our clients with precise and effective research. Our latest innovation is our mobile app Imagine, designed to simplify the automated collection of consumer insights, giving our clients an immediate and practical view of their consumers’ expectations.
How conducting research with us works?
At Techni’Sens, every project is an opportunity to build a trusting relationship and move forward hand in hand.
Get in touch
An initial discussion to identify your objectives and clarify your needs.
Defining the resources
Developing a tailored solution, followed by a presentation for approval.
Implementation
Our experts take care of conducting the research with rigor and precision.
Reporting
Delivery of detailed results, accompanied by actionable recommendations.
Actionable steps
You have the necessary tools to guide your actions and maximize your impact.
Techni’Sens: the leading expertise in consumer, marketing and sensory research
Techni’Sens stands out as a specialized research institute, offering unique expertise in marketing research. Through our services, companies seeking to better understand and target their market gain significant added value.
Working with Techni’Sens means gaining in-depth knowledge in data analysis, consumer behavior and trend insights. Our commitment to excellence ensures that our clients receive sharp insights and strategic recommendations, real drivers of their commercial success.
By integrating our solutions into their market research, companies take a comprehensive and precise approach to analyzing their audience, testing their products and services, and optimizing their marketing strategies. Choosing Techni’Sens means securing a strong partnership to turn every idea into success.
As a strategic partner, Techni’Sens is committed to providing insights that make a difference, supporting your success in the market.
