About us
Press
Follow Techni’Sens press news by checking our press releases, media kits and articles published about us. For any additional information, our press contact is at your disposal.
Press contact – Techni’Sens
- Sarah Lourdelet – Communication Manager – sarah.lourdelet@technisens.com
- Department email : communication@technisens.com
Press release 2025
November
A photo app by Techni'Sens that reveals the invisible in cosmetics, helping brands and consumers achieve greater transparency
With its photo app, Techni’Sens enables the detection of subtle, often invisible effects of cosmetic products, directly at home. These subtle signals, usually difficult to measure, provide brands with precise insights to communicate transparently, strengthening consumer trust.
Press releases and articles 2026
February
“Our challenge was to obtain consumer photos that were truly usable for brand teams” – Interview with Constance Cantin and Louise Berthaud (Techni'Sens)
“The use of images is becoming increasingly common in marketing studies. But when these images are produced by consumers themselves, their use often proves to be highly complex, both methodologically and operationally. How can reliable, comparable, and usable visuals be collected without complicating the participant experience?”
April
Beyond the attention war: how Techni'Sens secures research integrity and data reliability for international brands
While digital noise fragments consumers’ attention, Techni’Sens integrates cognitive science to strengthen data integrity. With research showing that 10% to 12% of respondents can be considered inattentive depending on the detection methods used (Meade & Craig, 2012), the institute ensures that high-risk strategic decisions are based on relevant information rather than statistical noise.