A cross-diagnostic to delight your consumers
At Techni’Sens, we help food brands understand and anticipate how their products are perceived. Through sensory tests, consumer panels, and digital tools, we transform product feedback into actionable data for R&D, formulation, and quality control.
But understanding perception is not enough. You need to know its origin and how to control it.
That’s where aromaLAB comes in, experts in aroma chemistry and instrumental analysis. Together, we developed CrossSense™, our cross-diagnostic combining sensory and analytical expertise.
This collaborative approach turns subjective perception into actionable decisions and reliable scientific evidence, designed to support R&D teams with precise analytical data and marketing teams with actionable consumer insights.
From sensory observation to molecular analysis
aromaLAB identifies and quantifies the aromatic compounds responsible for olfactory sensations using ISO-recognized methods and Aroma Profile techniques. This approach allows detection of off-flavours, monitoring the impact of raw materials, and optimizing formulation for optimal aromatic stability.
While instrumental data is essential, it alone cannot predict final consumer acceptance.
With CrossSense™, Techni’Sens combines molecular analysis with consumer tests and sensory studies, turning technical results into strategic decisions valuable for both R&D and marketing teams.
This cross-diagnostic methodology allows you to validate the real impact on the consumer experience, identify sensory and purchase drivers, and adapt your formulations to maximize acceptance and loyalty. CrossSense™ provides insights your entire product and marketing teams can act on.
An integrated approach to innovate faster and smarter
Within the Tentamus group, the Techni’Sens / aromaLAB collaboration illustrates a unique approach: combining advanced aroma analysis with consumer insights for rapid and reliable innovation.
With CrossSense™, your teams can reduce time-to-market, make R&D decisions based on cross-validated evidence, and maintain sensory quality at every stage. The result: effective food innovation, products loved by consumers, and technically reliable solutions, while fostering a shared vision between R&D and marketing.
Take Action: Test CrossSense™
Do you want to correct an off-flavour, validate a new recipe, or optimize the impact of your raw materials on sensory perception?
With CrossSense™, the cross-diagnostic proof-of-concept from Techni’Sens x aromaLAB, you receive a complete assessment along with practical recommendations for formulation and R&D. This integrated approach enables your teams to save time, increase precision, and improve efficiency, while creating a strong connection between technical data and consumer perception.
Contact us today to discover CrossSense™ and turn your sensory and aroma data into actionable decisions that accelerate product innovation.
Photo credits: aromaLAB, Techni’Sens